Digital Marketing Manager

About the Role:

Digital Marketing Manager

Key Responsibilities:

• Performance Marketing:

  Develop and execute ROI-focused campaigns across SEM, SEO, Social Media, PPC, Display, and Email Marketing.

• Lead Generation & Conversion:

  Optimize lead funnels, improve conversion rates, and manage nurturing workflows with sales alignment.

• Digital Strategy & Growth:

  Lead digital projects to enhance acquisition, explore new marketing channels, and stay ahead of trends.

• Analytics & Reporting:

  Track KPIs (CPL, conversion rate, ROI), conduct A/B tests, and derive insights for continuous improvement.

• Agency & Budget Management:

  Manage digital agencies, allocate budgets effectively, and ensure performance optimization.

Qualifications & Skills:

• Education:

  MBA in Marketing (Tier II/III B-School preferred)

• Experience:

  Digital/performance marketing with team management experience

• Expertise:

  SEO, SEM, Social Media, Campaign & Lead Management, Analytics, and Agency Coordination

• Soft Skills:

  Strong communication, analytical mindset, creativity, and leadership