Digital Marketing Manager

Digital Marketing & Growth Manager – HitFame (Delhi)

Location: Delhi NCR | Experience: 8–15 Years | Function: Marketing | Industry: Entertainment / Tech / Media / Mobile App / Creator Economy

About HitFame

HitFame is an AI-powered entertainment platform revolutionizing how aspiring and established professionals in the entertainment industry find work, gain exposure, and build meaningful networks. Designed for actors, singers, influencers, editors, directors, VFX artists, art directors, and creators, HitFame enables users to showcase their talent, apply for real opportunities, and grow their digital brand — all from a mobile-first, intelligent ecosystem.

With over 150,000+ users and rapidly scaling in the booming creator economy, HitFame aims to become the largest global AI-based job & networking platform for entertainment professionals.

Position Overview

We are seeking a highly experienced, data-driven, performance-focused Digital Marketing Manager who will be responsible for building HitFame’s digital growth engine across brand visibility, app downloads, premium subscription sales, affiliate-led growth, lead generation, and online presence across channels.

You will be expected to lead 360° digital strategy and execution across the funnel — from awareness to acquisition to revenue — while working closely with leadership and cross-functional teams.

Key Responsibilities🧭 Strategic Leadership

• Define and implement data-backed digital marketing strategies aligned with business goals
• Plan and manage growth metrics: downloads, CAC, MRR, ROAS, funnel conversions, retention
• Collaborate with Product, Growth, Design, Tech & Founder for execution alignment

📱 Mobile App Marketing & ASO

• Drive Android & iOS installs through paid, organic, influencer, and community channels
• Full ASO ownership — keywords, creatives, A/B testing, reviews, and deep linking
• Use tools like Firebase, Appsflyer, App Radar, MobileAction, and Mixpanel

📈 Performance & Paid Marketing

• Manage campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, LinkedIn, TikTok, Snapchat, X (Twitter), OTT/CTV, and programmatic platforms
• Set up remarketing, lookalike, custom audience funnels using AI-enhanced targeting and automation
• Strong experience in Performance Marketing and Affiliate Marketing to drive subscription sales (Premium & Professional Plans) via ad networks, influencers, affiliate publishers, and creator monetization programs
• Use tools like Revealbot, AdCreative.ai, Funnel.io, and Smartly.io for optimization and dynamic creative execution

💸 Affiliate & Partner-Led Growth

• Build and scale affiliate marketing strategies with creators, influencers, affiliate marketplaces, and partner agencies
• Track, optimize, and scale partner performance to increase conversions and reach
• Work with third-party tools, UTMs, referral tracking systems, and affiliate dashboards to manage commission-based outcomes

📰 Blog Monetization & SEO

• Scale HitFame’s News & Blog Page as a monetization engine through programmatic ads, affiliate links, sponsored content, and high-ranking SEO content
• Plan content calendar and work with writers, editors, and AI tools (Jasper, ChatGPT, SurferSEO) for SEO-driven articles
• Build traffic funnels via search, social sharing, and cross-platform distribution

📣 Social Media & Community

• Build HitFame’s digital brand across Instagram, YouTube, Facebook, LinkedIn, X, and Snapchat
• Create & schedule content, reels, campaigns using Hootsuite, Buffer, SocialBee, Canva, Jasper
• Partner with influencers and creators to expand brand voice and visibility

💼 Lead Generation & CRM

• Run B2B and B2C lead-gen campaigns for artist bookings, casting leads, and premium plan conversions
• Design CRM funnels and email workflows using HubSpot, ActiveCampaign, MoEngage, Mailchimp
• Integrate WhatsApp, SMS, and push notification tools for high-intent nurturing

🔍 SEO/SEM & Web Optimization

• On-page/off-page SEO, SERP ranking, schema, site speed audits, and keyword strategy
• SEM campaign planning with PPC optimization, ad copies, A/B testing landing pages
• Use tools like SEMrush, Ahrefs, Google Search Console, and SurferSEO

📊 Analytics, Automation & Reporting

• Track CAC, ROAS, DAU/MAU, bounce rate, funnel drop-offs using GA4, Appsflyer, Hotjar, Power BI, Supermetrics
• Automate data pipelines and workflows using Zapier, Kissmetrics, Meta & Google API integrations

🌐 Marketplace & Subscription Campaigns

• Own digital campaigns for selling HitFame Premium & Professional plans
• Set up retargeting, cross-selling, subscription upgrades, and gamified user journeys
• Drive AOV, conversion rate, and customer retention across app and web stores

🛡️ Reputation Management & Loyalty

• ORM through Google Alerts, Social Listening, and Review Management Tools
• Protect and build brand sentiment through community response and digital PR
• Drive loyalty programs, creator community activations, and referral engines

Required Skills & Experience

• 8–15 years of digital marketing experience in mobile apps, creator platforms, D2C, influencer tech, or entertainment-tech companies
• Deep expertise in performance marketing, affiliate marketing, ASO, SEO/SEM, CRM, paid media, influencer growth, and blog monetization
• Hands-on experience with Meta, Google Ads, Firebase, Appsflyer, Google Analytics, Programmatic platforms, Affiliate networks, and CRM tools
• Proven track record in driving app downloads, subscription sales, and revenue growth through paid, organic, and partner-led campaigns
• Leadership experience managing budgets (₹10L+ monthly), leading cross-functional teams, and delivering measurable outcomes
• Strong analytical mindset, problem-solving skills, and familiarity with automation tools & AI integrations

If you're a growth hacker at heart and believe in building a digital platform that empowers the future of global entertainment—HitFame is your stage.

• Entertainment

Full-time