Digital Marketing Manager

We are looking for an experienced Digital Marketing Manager who can independently plan, execute, and optimize digital campaigns while leading a team. The ideal candidate must have strong expertise in Google Ads, LinkedIn Ads, SEO, and should be updated with the latest industry changes—especially in Google Ads. Experience with AI tools for digital marketing and exposure to the EdTech domain will be a strong advantage.

Key Responsibilities & Requirements

• Minimum 6+ years of experience in Digital Marketing.
• Strong hands-on experience with Google Ads (Search, Display, Video, Performance Max).
• Proven experience running LinkedIn Ads and B2B lead generation campaigns.
• Solid understanding of SEO fundamentals.
• Ability to work independently while managing a team.
• Familiarity with AI-driven marketing tools
• Excellent analytical skills with experience using tools like Google Analytics, Search Console, and reporting dashboards.
• Strong communication, time-management, and project management skills.
• Experience in the EdTech sector is a plus.
• Plan, manage, and optimize campaigns across Google Ads, LinkedIn Ads, and other digital platforms.
• Stay updated with all latest Google Ads features, algorithm updates, and best practices.
• Lead and manage the digital marketing team while being hands-on with daily execution.
• Improve campaign performance through data-driven insights and continuous optimization.
• Manage SEO activities (on-page, off-page, keyword research, competitor analysis).
• Utilize AI tools for automation, content generation, campaign optimization, and reporting.
• Develop and execute digital strategies to increase brand visibility, traffic, and conversions.
• Coordinate with internal teams to ensure smooth execution of marketing plans.
• Prepare weekly/monthly reports and performance dashboards.
• Prior experience in EdTech marketing or managing EdTech clients will be an added advantage.

Job Types: Full-time, Permanent

Pay: Up to ₹1,000,000.00 per year

Benefits:

• Cell phone reimbursement
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Palayam, Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• What's you total experience into Digital Marketing?
• Which types of Google Ads campaigns have you managed?
• Have you worked in or managed campaigns for the EdTech domain or EdTech clients? If yes, please give examples.
• Have you led or managed a digital marketing team before? How many members?
• Describe a challenging campaign you managed. What went wrong and how did you fix it?

Work Location: In person