Digital Marketing Manager

We are seeking an experienced and data-driven Digital Marketing Manager to lead our digital

marketing efforts and drive customer acquisition, engagement, and retention. The ideal

candidate will have 4-5 years of experience developing and executing comprehensive digital

marketing strategies across various channels. You will be a key player in our marketing team,

responsible for growing our brand presence, generating qualified leads, and measuring the ROI

of our digital initiatives.

Responsibilities:

● Strategy & Planning: Develop, implement, and manage a holistic digital marketing

strategy that aligns with business objectives. This includes setting clear goals, defining

KPIs, and forecasting performance.

● Campaign Management: Plan, execute, and optimize multi-channel digital marketing

campaigns, including but not limited to:

○ SEO/SEM: Manage and optimize search engine optimization (SEO) and pay-per-

click (PPC) campaigns (Google Ads, Bing Ads) to improve organic search

rankings and drive qualified traffic.

○ Content Marketing: Oversee the creation and distribution of high-quality,

engaging content (blog posts, whitepapers, case studies, videos, etc.) that

attracts and converts our target audience.

○ Social Media: Develop and manage social media strategies across platforms

like LinkedIn, Facebook, Instagram, Twitter, and others to build brand

awareness, drive engagement, and generate leads.

○ Email Marketing: Create and execute effective email marketing campaigns,

from lead nurturing sequences to promotional blasts and newsletters, using

marketing automation platforms.

● Performance Analysis & Reporting:

○ Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track,

analyze, and report on key digital marketing metrics.

○ Regularly report on campaign performance, providing insights and

recommendations for optimization.

○ Conduct A/B testing and other experiments to continuously improve campaign

effectiveness and user experience.

● Team Collaboration:

○ Collaborate with the sales, product, and creative teams to ensure a consistent

brand message and achieve shared goals.

○ Manage and mentor junior marketing staff or external agencies, as needed.

● Budget Management: Manage and allocate the digital marketing budget effectively to

maximize ROI.

● Market & Competitor Analysis: Stay up-to-date with the latest digital marketing trends,

technologies, and best practices. Monitor competitor activity to identify opportunities and

threats.

Requirements:

● Bachelor's degree in Marketing, Communications, or a related field.

● 4-5 years of hands-on experience in a digital marketing role, with a proven track record

of success.

● Demonstrable expertise in SEO, SEM, content marketing, social media marketing, and

email marketing.

● Strong analytical skills and a data-driven mindset. Proficiency in Google Analytics and

other data analysis tools is a must.

● Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and

CRM systems (e.g., Salesforce).

● Excellent written and verbal communication skills.

● Highly organized with strong project management skills and the ability to manage

multiple projects simultaneously.

● A creative thinker with the ability to solve problems and propose innovative solutions.

Bonus Points.

● Certifications in Google Analytics, Google Ads, or other relevant digital marketing

platforms.

● Familiarity with HTML, CSS, and web design principles.

● Experience with video marketing and podcasting.

How to Apply:

Please submit your resume on careers@decipherzone.com