Decipher Zone Technologies Pvt Ltd

Decipher Zone is a trailblazing IT outsourcing company where nonpareil Java, Crypto, Website, UI design and development of front end and back end is done with agile methodology to provide customizable low cost software solutions with a zeal to achieve zenith in customer satisfaction. Skills:- Java

We are seeking an experienced and data-driven Digital Marketing Manager to lead our digital marketing efforts and drive customer acquisition, engagement, and retention. The ideal candidate will have 4-5 years of experience developing and executing comprehensive digital marketing strategies across various channels. You will be a key player in our marketing team, responsible for growing our brand presence, generating qualified leads, and measuring the ROI of our digital initiatives. Responsibilities: ● Strategy & Planning: Develop, implement, and manage a holistic digital marketing strategy that aligns with business objectives. This includes setting clear goals, defining KPIs, and forecasting performance. ● Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns, including but not limited to: ○ SEO/SEM: Manage and optimize search engine optimization (SEO) and pay-per- click (PPC) campaigns (Google Ads, Bing Ads) to improve organic search rankings and drive qualified traffic. ○ Content Marketing: Oversee the creation and distribution of high-quality, engaging content (blog posts, whitepapers, case studies, videos, etc.) that attracts and converts our target audience. ○ Social Media: Develop and manage social media strategies across platforms like LinkedIn, Facebook, Instagram, Twitter, and others to build brand awareness, drive engagement, and generate leads. ○ Email Marketing: Create and execute effective email marketing campaigns, from lead nurturing sequences to promotional blasts and newsletters, using marketing automation platforms. ● Performance Analysis & Reporting: ○ Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track, analyze, and report on key digital marketing metrics. ○ Regularly report on campaign performance, providing insights and recommendations for optimization. ○ Conduct A/B testing and other experiments to continuously improve campaign effectiveness and user experience. ● Team Collaboration: ○ Collaborate with the sales, product, and creative teams to ensure a consistent brand message and achieve shared goals. ○ Manage and mentor junior marketing staff or external agencies, as needed. ● Budget Management: Manage and allocate the digital marketing budget effectively to maximize ROI. ● Market & Competitor Analysis: Stay up-to-date with the latest digital marketing trends, technologies, and best practices. Monitor competitor activity to identify opportunities and threats. Requirements: ● Bachelor's degree in Marketing, Communications, or a related field. ● 4-5 years of hands-on experience in a digital marketing role, with a proven track record of success. ● Demonstrable expertise in SEO, SEM, content marketing, social media marketing, and email marketing. ● Strong analytical skills and a data-driven mindset. Proficiency in Google Analytics and other data analysis tools is a must. ● Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). ● Excellent written and verbal communication skills. ● Highly organized with strong project management skills and the ability to manage multiple projects simultaneously. ● A creative thinker with the ability to solve problems and propose innovative solutions. Bonus Points. ● Certifications in Google Analytics, Google Ads, or other relevant digital marketing platforms. ● Familiarity with HTML, CSS, and web design principles. ● Experience with video marketing and podcasting. How to Apply: Please submit your resume on careers@decipherzone.com