Digital Marketing Manager

Job Title: Digital Marketing Manager (Global Lead Generation)

Industry

Experience Level

Position Type

About Us:

Digital Marketing Manager

Digital Marketing Manager

Key Responsibilities:

Lead Generation Strategy (Global Focus)

• Develop and execute global lead generation strategies

  across LinkedIn, Meta (Facebook), and Google Ads, focusing on key regions and markets for our EdTech products.
• Identify and target specific audience segments across different geographic regions to generate

  high-quality leads

  .
• Develop and tailor strategies for various markets, understanding regional differences in behavior, interests, and cultural nuances.

Campaign Management & Optimization

• Manage end-to-end campaign execution

  across global markets, from ideation to targeting, analysis, and reporting.
• Continuously

  optimize campaigns

  through A/B testing, audience segmentation, and tracking conversion performance across diverse regions.
• Set and manage paid ad budgets for global campaigns, monitor ROI, and ensure KPIs are consistently met.

Creative Collaboration

• Collaborate with the creative team

  to ensure that ad creatives, copy, and landing pages are designed to resonate with regional target audiences.
• Provide insights and feedback on how creative assets can be optimized to increase conversions across different global markets.

Analytics & Reporting

• Track, analyze, and report on the performance

  of global campaigns, using analytics tools such as

  Google Analytics

  ,

  LinkedIn Insights

  ,

  Meta Ads Manager

  , and

  Google Ads

  .
• Provide actionable insights on

  CPL (Cost Per Lead)

  ,

  CAC (Customer Acquisition Cost)

  , and

  ROI

  across multiple countries and regions.

Market Research

• Stay updated

  on the latest trends, best practices, and innovations in

  EdTech marketing

  and

  global digital advertising

  .

• Conduct competitor analysis

  in various global markets and research industry-specific keywords, platforms, and audience behaviors to improve lead generation efforts.

Collaboration

• Work closely with sales and product teams

  to align global marketing campaigns with business objectives and sales strategies.
• Support the sales team in

  nurturing leads

  through the funnel and converting them into long-term customers.

Required Skills and Qualifications:

• Experience

  : 4-7 years of proven experience in digital marketing, particularly

  global lead generation

  in the

  EdTech industry

  .

• Platforms Expertise

  : Strong experience in managing campaigns on

  LinkedIn Ads

  ,

  Meta (Facebook) Ads

  , and

  Google Ads

  , targeting multiple regions globally.

• Lead Generation

  : In-depth knowledge of global lead generation strategies through paid digital channels, with experience in

  scaling lead generation

  efforts across various markets.

• Analytical Skills

  : Proficiency in using

  analytics tools

  (Google Analytics, LinkedIn Insights, Meta Ads Manager, Google Ads) to

  track, analyze

  , and

  optimize campaigns

  for global performance.

• Ad Copy and Creative

  : Strong understanding of

  effective ad copywriting

  , collaborating with design teams on creative direction, and optimizing

  landing pages

  for conversions in various global markets.

• Communication

  : Excellent verbal and written communication skills.

• Adaptability

  : Ability to work in a fast-paced environment and adapt to shifting priorities, particularly in the context of

  global lead generation

  .

Preferred Qualifications:

• Experience with CRM tools

  such as

  HubSpot

  ,

  Salesforce

  , or similar platforms.
• Familiarity with

  SEO

  and

  Content Marketing

  strategies that complement paid campaigns on a global scale.
• Experience working in an

  agile environment

  and collaborating with

  cross-functional teams

  across different regions.

Why Join Us?

• Innovative Work Culture

  : Join a passionate, dynamic team in a fast-growing EdTech company.

• Growth Opportunities

  : We believe in fostering growth, offering opportunities for professional development and career advancement.

• Impactful Work

  : Be part of an organization that is transforming the future of education.

• Competitive Compensation

  : Attractive salary and benefits package.

To Apply:

global lead generation