Join Our Award-Winning Team at Dr. B. Lal Clinical Laboratory Pvt. Ltd !
We are delighted to share that Dr. B. Lal Clinical Laboratory Pvt. Ltd. has been recognized among
India s Top 100 Great Mid-Size Workplaces 2025
a proud moment in our journey of excellence. Watch the proud moment here: Award Ceremony As we continue to scale new heights in diagnostic healthcare, we invite passionate professionals to join our team.
Role Clarity | Digital Marketing Manager
Department: Marketing
Reporting To: Head Marketing
Role Definition:
The Digital Marketing Manager is responsible for leading all performance-driven digital
initiatives that drive customer acquisition, engagement, and D2C revenue growth across
digital platforms. This role plays a key function in managing end-to-end digital campaigns,
website traffic growth, SEO performance, and strategic execution aligned with organization s
marketing roadmap. The position requires strong analytical capabilities, hands-on execution,
and cross-functional collaboration.
Deliverables:
Performance marketing execution across Google Ads, Meta, SEO, and related
platforms
Digital lead generation aligned with B2C and B2Ch customer journeys
Achievement of D2C revenue through website and app booking funnels
SEO strategy implementation and keyword ranking improvements
Web traffic growth and bounce rate optimization
Digital campaign calendar adherence and communication rollouts
Strategic digital projects implementation and tracking
Weekly campaign ROI and CPL reporting
Task and Activities:
Performance Marketing & Lead Generation:
PlPlan and execute high-impact campaigns on Google Search, Display, YouTube,
Facebook, and Instagram to meet monthly zonal lead targets.
Monitor CPL, CTR, CAC, and conversion rates, ensuring optimization against
benchmarked KPIs.
Lead weekly performance reviews with digital agencies and internal stakeholders for
campaign refinement.
D2C Digital Revenue Growth:
Improve online bookings through Website, Mobile App by optimizing CTAs, UX, and
funnels.
Collaborate with IT and Operations teams to reduce bounce rates, drop-offs, and
booking delays.
Align offers on packages, upselling campaigns aligned with seasonal and zonal
business goals.
Website and SEO Performance:
Improve website discoverability via on-page SEO, backlink strategies, structured
content optimization, and keyword tracking.
Coordinate with content, design, and development teams for organic traffic growth,
lead magnet design and on-page and off-page optimization.
Weekly review of bounce rate, session-to-booking ratios, and keyword rankings.
Strategic Digital Projects:
Lead implementation of strategic tools like HRA integrations, WhatsApp automation,
CRM workflow triggers, or chatbot integrations and new feature roll outs.
Manage cross-functioactivationsnal (IT, Technical, etc.) coordination for digital projects.
Maintain project tracking dashboards, close loop on reviews, and ensure on-time
execution.
Digital Campaign & Communication Management:
Execute digital campaigns aligned with the quarterly marketing calendar seasonal
promotions, CoE &, test-specific offers.
Manage and optimize WhatsApp drip campaigns, automated SMS journeys, and
CRM-based re-engagement campaigns.
Weekly performance dashboards to track campaign reach, engagement, conversion
and update the quarterly calendar status to Marketing Head.
Success Metrics:
100% achievement of monthly lead volume;
CPL (Zone/ Channel wise) as per approved budget.
100% achievement of D2C revenue targets
100% achievement of organic traffic growth
100% achievement of top 10 rankings for 20+ priority keywords
Bounce rate below X% and session-to-booking conversion above Y%
100% on-time completion of all assigned digital strategic projects
100% adherence to the quarterly campaign calendar in terms of timeliness, creative
quality, and budget compliance
ASK _ Digital Marketing Manager
Skills:
Performance Marketing: Expertise in Google Ads (Search/Display/YouTube), Meta Ads
Manager, remarketing strategies
SEO & Web Optimization: Keyword planning, technical SEO, analytics tools, CRO tools
Campaign Management: Calendar planning, Copy/ Creative coordination, CRM
integrations, ROI measurement
Analytics & Reporting: Proficiency in Studio, dashboard creation, and funnel tracking
Automation & CRM: WhatsApp API, SMS workflows, email journeys, API-based
triggers
Knowledge:
Healthcare Marketing: Diagnostic category dynamics, preventive awareness trends,
seasonal disease patterns
Digital Channel Behavior: Zonal/ Regional nuances in digital consumption,
platform-specific response patterns
Customer Lifecycle: DBCL lead-to-conversion funnel, retargeting strategies,
retention engagement via WhatsApp/SMS
Tools & Platforms: Meta Business Suite, WhatsApp Business API, LeadSquared,
Studio
Traits:
Execution-Oriented: Pushes campaigns live on schedule; resolves blockers
independently
Analytical Thinker: Decodes campaign performance patterns; suggests data-backed
improvements
Calm Under Pressure: Operates steadily in high-pressure release cycles and
campaign
Self Image:
Brand Custodian - Sees self as the guardian of organization s brand identity and trust.
Voice of the Customer - Believes in designing campaigns rooted in customer insight
and relevance.
Results-Oriented Marketer - Considers success as delivering measurable business
outcomes through marketing.
Motive:
Impact - Motivated by making a real difference in customer reach, health awareness,
and customer engagement.
Achievement - Driven to meet or exceed lead targets, revenue goals, and digital KPIs.
Learning & Growth - Interested in staying ahead with trends in digital marketing,
healthcare communication, and customer behavior.
