Digital Marketing Manager

Job Title: Digital Marketing Manager
Location: Jalandhar PPR Mall
Employment Type: Full-Time
Work Schedule: 6 Days Working
Shift Timing: Night Shift

About the Role

We are looking for an experienced and results-driven Digital Marketing Manager to oversee our digital marketing strategy and drive growth across all online channels. This role requires expertise in SEO, SEM, social media marketing, content strategy, PPC advertising, email marketing, and analytics, along with the ability to perform effectively during a night shift schedule.

Key Responsibilities

• Plan and execute high-performing digital marketing strategies to increase traffic, lead generation, and conversions.
• Manage and optimize SEO/SEM campaigns, conduct keyword research, and implement on-page/off-page optimization.
• Run PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and display networks.
• Develop and manage social media marketing campaigns on all major platforms (Facebook, Instagram, LinkedIn, TikTok, X/Twitter).
• Lead email marketing initiatives, automation workflows, audience segmentation, and performance optimization.
• Coordinate with content creators to build blogs, landing pages, ad copy, website content, and multimedia assets.
• Use Google Analytics, Tag Manager, Search Console, Data Studio, and other analytics tools to track KPIs and measure ROI.
• Improve CRO (Conversion Rate Optimization) through A/B testing and landing page optimization.
• Collaborate with design, sales, and development teams to maintain consistent brand messaging and improve user experience.
• Manage marketing budgets, timelines, reporting, and campaign performance—ensuring timely delivery while working night shifts.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–7+ years of experience in digital marketing or a similar role.
• Strong proficiency in SEO, SEM, PPC, Google Ads, Meta Ads, and paid media management.
• Deep understanding of Google Analytics, Tag Manager, Search Console, and performance reporting tools.
• Experience with CMS platforms (WordPress, Shopify, Webflow).
• Skilled in email marketing tools such as HubSpot, Mailchimp, or Klaviyo.
• Excellent analytical, communication, and project-management abilities.
• Ability to perform effectively under a 6-day working schedule and night shift environment.

Preferred Qualifications

• Certifications such as Google Ads, Google Analytics, HubSpot, Facebook Blueprint, etc.
• Experience with marketing automation, CRM platforms, and retargeting campaigns.
• Basic knowledge of graphic design tools (Canva, Adobe Creative Cloud).

Job Types: Full-time, Permanent

Pay: ₹16,711.35 - ₹65,969.73 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off

Ability to commute/relocate:

• Jalandhar, Jalandhar, Punjab: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Google Ads: 1 year (Required)

Location:

• Jalandhar, Jalandhar, Punjab (Required)

Work Location: In person