Digital Marketing Manager

Role & responsibilities

Management:

• Strategize, execute, and manage social media ad campaigns from conception to execution, to analysis and manage budgets.
• Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting.
• Execute the strategies to contribute to the traffic, brand and search rankings of Lyra Service and Products in PAN India, improve keyword position, web traffic improvement & conversion optimization. 
• Developing content initiatives to launch blogs, video content and social media and third-party content distribution networks in order to generate thought readership and significant inbound marketing results.
• Directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media. 
• Develop a content calendar and oversee website uploads and landing pages development Keeping track of data and analyzing the performance of social media campaigns.
• Oversee the annual communications budget and ensure its use is fully maximized.

Preferred candidate profile

• Previous experience as a communication in charge for a similar organization would be a strong advantage. 
• Passion for SEO and digital marketing and ability to work as a team player in a target-driven work environment meeting deadline 
• Link-building strategies, Google AdWords, Organic Search, Search Engine Marketing, Backlink Management, Keyword Research, Google Analytics, Competitor Analytics, and Google Webmaster Tools. 
• Experience with SEO Tools: Google Analytics, SEO Moz, Google Webmaster tool, Bing Webmaster tool, Screaming Frog, Link analysis tools, competitor analysis tools and keyword research tools. 
• Highly articulate individual with excellent written communications and presentation skills are essential. 
• A proven ability to lead communications strategies in other organizations. 
• Strong writing, editing, proofreading, layout and design, and professional printing/publishing skills are essential, including the ability to present concepts verbally. 
• Must possess excellent organizational and planning skills 
• A wide degree of creativity and latitude