Digital Marketing Manager

Job Description

Job Title: Digital Marketing Manager Location: Nanganallur, Chennai Type: Full-Time | Onsite Company: BM Clinics About Us: BM Clinics is a premium multi-specialty clinic in Nanganallur, Chennai, offering cutting-edge services in cosmetic dermatology, dental care, hair restoration, and regenerative medicine. We are seeking a skilled Digital Marketing Executive to lead our digital outreach and patient acquisition campaigns. Roles & Responsibilities: Run paid ad campaigns (Google Ads, Instagram, Facebook) for clinic services Optimize local SEO and ensure strong online presence across all platforms Manage social media handles, content calendar, and daily postings Coordinate with doctors and staff to produce content (reels, testimonials, service explainers) Analyze ad performance, generate reports, and improve conversion rates Respond to leads, inquiries, reviews, and manage ORM (online reputation) Drive walk-ins, consultation bookings, and local visibility Must-Have Skills: Meta Ads Manager (Facebook and Instagram paid campaigns) Google Ads (Search, Display, YouTube) SEO and Local SEO (Google My Business optimization, keyword strategy) Google Analytics (traffic, conversion, and performance tracking) Canva (for creating posts, stories, and ad creatives) Instagram and Facebook content management WhatsApp marketing and broadcast tools Email marketing (using tools like Mailchimp or ConvertKit) Reels and short video content creation planning Content calendar planning and execution Online reputation management (responding to reviews and inquiries) Strong communication and coordination skills (English and Tamil preferred) Basic video editing for social media Willingness to work full-time, onsite, with one-year commitment Preferred Skills: Experience with healthcare, clinic, or aesthetic industry marketing Experience in event marketing or fashion/pageant campaigns Twitter/X engagement strategies and trending content Influencer and micro-influencer outreach coordination Telegram group marketing and automation tools CRM usage for lead tracking and remarketing Meme marketing and youth-centric content planning Landing page optimization and registration funnel experience PR coordination for media coverage and digital buzz Experience managing high-volume daily campaign activity under deadlines Perks: Work with a reputed and fast-growing clinic brand Creative freedom and hands-on strategy execution Performance-based growth and recognition Real-world impact on patient outreach Apply Now: Send your resume to dr.rajinikanth@bmhospitals.com Subject: Application – Digital Marketing Manager – BM Clinics Nanganallur