About Us: VisiableTech is a rapidly expanding EdTech company dedicated to transforming education through innovative digital solutions. We empower learners and educators by delivering high-impact learning tools, and we’re looking for a creative, data-driven Social Media Manager to amplify our voice and grow our community across multiple platforms. Key Responsibilities: Develop and execute a comprehensive social media strategy aligned with VisiableTech’s brand and business goals. Create, schedule, and publish original, informative, and engaging content across platforms including Instagram, Facebook, LinkedIn, Twitter, and YouTube. Monitor social media activity, promptly respond to comments and messages, and nurture a thriving online community. Collaborate with the content and marketing teams to coordinate campaigns, product launches, and promotions. Analyze social performance using tools like Google Analytics, Meta Insights, and LinkedIn Analytics, and continuously refine strategies based on data. Stay informed on social media trends, educational technology innovations, and platform algorithm updates to keep our presence dynamic and effective. Qualifications: Bachelor’s degree in Marketing, Communications, Media, or a related field. Minimum 2 years of experience in social media management, preferably in the tech or education sector. Hands-on experience with scheduling and analytics tools like Buffer, Hootsuite, or Sprout Social. Strong grasp of social media KPIs, trends, and best practices. Exceptional communication skills and a knack for storytelling. Creativity and enthusiasm for making education content engaging and accessible. Preferred Qualifications: Previous experience in the EdTech, eLearning, or education industry. Familiarity with tools like Canva, Adobe Photoshop, or Premiere Pro for content creation. Knowledge of SEO, content marketing, and email marketing strategies. Benefits: Flexible, remote-first work environment. Opportunities for career growth, skill-building, and advancement. Inclusive, collaborative company culture focused on innovation and impact. Application Process: If you’re excited about making learning accessible and love crafting content that educates and engages, we’d love to hear from you. Please submit your resume along with a cover letter outlining your experience, interest in education, and links to past social media work or campaigns you’ve managed. VisiableTech is an equal opportunity employer. We are committed to building a diverse and inclusive team where everyone feels welcome and valued. Job Type: Full-time Pay: ₹30,000.00 – ₹55,000.00 per month Job Type: Full-time Pay: ₹30,000.00 - ₹55,000.00 per month Schedule: Day shift Work Location: In person
Key Responsibilities: Strategy Development: Develop and execute comprehensive digital marketing campaigns that align with business objectives. Create top-of-funnel strategies to boost brand awareness and attract high-quality leads. Segment target audiences based on behaviors, demographics, and preferences for personalized retargeting efforts. Leverage customer journey insights from awareness to conversion to craft cohesive, multi-channel campaigns. Lead Generation & Retargeting: Design and manage lead generation campaigns across LinkedIn, Meta, Google Ads, and Microsoft Ads. Build and grow audience segments by leveraging data insights and targeting options. Implement effective retargeting strategies to nurture leads and drive conversions. Optimize campaigns to improve performance metrics, such as CTR, conversion rates, and cost-per-lead. Performance Optimization: Continuously analyze campaign performance, track KPIs, and identify areas for improvement. A/B test ad creatives, copy, audience targeting, and landing pages to refine campaigns. Use tools like Google Analytics, Facebook Insights, LinkedIn Campaign Manager, and Microsoft Advertising to monitor and improve results. Collaborate with the creative team to ensure content aligns with campaign goals and resonates with the target audience. Cross-Platform Campaign Management: Manage paid campaigns across LinkedIn, Meta, Google Ads, and Microsoft Ads (Bing and MSN), ensuring alignment between channels for cohesive messaging. Work closely with the content team to develop engaging ad copy, images, and videos. Set up, manage, and analyze A/B testing to fine-tune campaign performance across platforms. Audience Engagement & Analytics: Segment and target audiences using advanced targeting techniques (lookalike audiences, custom audiences, interest-based targeting) across all platforms. Monitor audience behavior, engagement trends, and apply data-driven insights to refine campaigns. Ensure campaigns are aligned with industry best practices, legal requirements, and brand standards. Campaign Management Across the Customer Journey: Understand and build account-based campaigns that target specific businesses and decision-makers. Map customer journeys from awareness, consideration, to conversion, ensuring seamless transitions across touchpoints. Utilize marketing automation tools and tracking to guide leads through their journey and optimize conversion rates. Collaboration & Communication: Work collaboratively with the marketing, sales, and creative teams to align campaign strategies and goals. Communicate results, insights, and recommendations to key stakeholders to inform future campaigns. Provide detailed reports on performance, budget allocation, and ROI. Qualifications: Proven experience (5+ years) in digital marketing, with a focus on lead generation, retargeting, and performance optimization. Expertise in running paid campaigns on LinkedIn, Meta (Facebook/Instagram), Google Ads, and Microsoft Ads (Bing and MSN). Strong analytical skills and proficiency in tools like Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, and Microsoft Advertising. Experience in segmenting and targeting audiences based on customer insights and behavior. Ability to craft compelling ad creatives and copy, with a keen eye for detail and performance-driven content. Familiarity with A/B testing and optimization techniques to maximize ROI. Excellent communication skills and the ability to work collaboratively with cross-functional teams. Proficiency in using CRM tools, data analytics, and performance tracking software. Desired Skills: Experience with other digital marketing channels (email marketing, SEO, content marketing) is a plus. Knowledge of marketing automation platforms, like HubSpot or Zapier, is an advantage. Familiarity with digital marketing tools like SEMrush, Hootsuite, and Canva. Experience in B2B or SaaS marketing will be highly regarded. Key Outcomes: Successfully design and execute campaigns across LinkedIn, Meta, Google Ads, and Microsoft Ads that result in lead generation and increased ROI. Build and manage targeted audience segments across multiple platforms to drive high engagement and conversion rates. Continuously optimize campaigns to enhance performance, increase clicks, and achieve KPIs. Work cross-functionally to align marketing campaigns with overall business goals, ensuring cohesive messaging and strategy. Job Type: Full-time Pay: ₹20,000.00 - ₹35,000.00 per month Experience: total work: 5 years (Required) SEO: 5 years (Required) SMO: 5 years (Required) Team Lead: 3 years (Preferred) Digital marketing: 5 years (Required) Work Location: In person