Digital Marketing Manager

Key Responsibilities:

• Strategy Development:
• Develop and execute comprehensive digital marketing campaigns that align with business objectives.
• Create top-of-funnel strategies to boost brand awareness and attract high-quality leads.
• Segment target audiences based on behaviors, demographics, and preferences for personalized retargeting efforts.
• Leverage customer journey insights from awareness to conversion to craft cohesive, multi-channel campaigns.

Lead Generation & Retargeting:

• Design and manage lead generation campaigns across LinkedIn, Meta, Google Ads, and Microsoft Ads.
• Build and grow audience segments by leveraging data insights and targeting options.
• Implement effective retargeting strategies to nurture leads and drive conversions.
• Optimize campaigns to improve performance metrics, such as CTR, conversion rates, and cost-per-lead.

Performance Optimization:

• Continuously analyze campaign performance, track KPIs, and identify areas for improvement.
• A/B test ad creatives, copy, audience targeting, and landing pages to refine campaigns.
• Use tools like Google Analytics, Facebook Insights, LinkedIn Campaign Manager, and Microsoft Advertising to monitor and improve results.
• Collaborate with the creative team to ensure content aligns with campaign goals and resonates with the target audience.

Cross-Platform Campaign Management:

• Manage paid campaigns across LinkedIn, Meta, Google Ads, and Microsoft Ads (Bing and MSN), ensuring alignment between channels for cohesive messaging.
• Work closely with the content team to develop engaging ad copy, images, and videos.
• Set up, manage, and analyze A/B testing to fine-tune campaign performance across platforms.

Audience Engagement & Analytics:

• Segment and target audiences using advanced targeting techniques (lookalike audiences, custom audiences, interest-based targeting) across all platforms.
• Monitor audience behavior, engagement trends, and apply data-driven insights to refine campaigns.
• Ensure campaigns are aligned with industry best practices, legal requirements, and brand standards.

Campaign Management Across the Customer Journey:

• Understand and build account-based campaigns that target specific businesses and decision-makers.
• Map customer journeys from awareness, consideration, to conversion, ensuring seamless transitions across touchpoints.
• Utilize marketing automation tools and tracking to guide leads through their journey and optimize conversion rates.

Collaboration & Communication:

• Work collaboratively with the marketing, sales, and creative teams to align campaign strategies and goals.
• Communicate results, insights, and recommendations to key stakeholders to inform future campaigns.
• Provide detailed reports on performance, budget allocation, and ROI.

Qualifications:

• Proven experience (5+ years) in digital marketing, with a focus on lead generation, retargeting, and performance optimization.
• Expertise in running paid campaigns on LinkedIn, Meta (Facebook/Instagram), Google Ads, and Microsoft Ads (Bing and MSN).
• Strong analytical skills and proficiency in tools like Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, and Microsoft Advertising.
• Experience in segmenting and targeting audiences based on customer insights and behavior.
• Ability to craft compelling ad creatives and copy, with a keen eye for detail and performance-driven content.
• Familiarity with A/B testing and optimization techniques to maximize ROI.
• Excellent communication skills and the ability to work collaboratively with cross-functional teams.
• Proficiency in using CRM tools, data analytics, and performance tracking software.

Desired Skills:

• Experience with other digital marketing channels (email marketing, SEO, content marketing) is a plus.
• Knowledge of marketing automation platforms, like HubSpot or Zapier, is an advantage.
• Familiarity with digital marketing tools like SEMrush, Hootsuite, and Canva.
• Experience in B2B or SaaS marketing will be highly regarded.

Key Outcomes:

• Successfully design and execute campaigns across LinkedIn, Meta, Google Ads, and Microsoft Ads that result in lead generation and increased ROI.
• Build and manage targeted audience segments across multiple platforms to drive high engagement and conversion rates.
• Continuously optimize campaigns to enhance performance, increase clicks, and achieve KPIs.
• Work cross-functionally to align marketing campaigns with overall business goals, ensuring cohesive messaging and strategy.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Experience:

• total work: 5 years (Required)
• SEO: 5 years (Required)
• SMO: 5 years (Required)
• Team Lead: 3 years (Preferred)
• Digital marketing: 5 years (Required)

Work Location: In person