Digital Marketing Manager

Digital Marketing Manager

Full-Time | On-Site | Kota, Rajasthan

About eQOURSE

At eQOURSE, we’re revolutionizing digital education and training. As we expand in the edTech space, we’re looking for a talented Digital Media Manager to lead our digital marketing efforts, craft impactful campaigns, and drive brand growth across multiple channels.

Position Overview

As the Digital Marketing Manager, you’ll shape and execute eQOURSE’s digital strategy, leading content creation, digital marketing, and social media management. This dynamic role involves collaborating with cross-functional teams to elevate our brand presence, optimize our online presence, and deliver measurable results.

Key Responsibilities

• Digital Strategy & Execution

  : Develop and optimize a data-driven digital media strategy across platforms (LinkedIn, Twitter, YouTube, Instagram, etc.) to drive business growth.

• Content Creation & Management

  : Oversee content planning, creation, and curation to ensure engaging, SEO-optimized content that resonates with target audiences.

• Social Media & Growth

  : Lead social media strategies to boost engagement, community growth, and drive traffic. Analyze metrics to refine strategies and stay ahead of trends.

• Website Optimization

  : Collaborate with the web team to optimize the website for user experience and conversion, using tools like Google Analytics and SEMrush.

• Data-Driven Insights

  : Utilize data to assess campaign performance, provide actionable insights, and present performance reports to senior leadership.

• Paid Media Campaigns

  : Plan and manage PPC and social media campaigns, ensuring optimal ROI and managing budgets effectively.

• Team Leadership & Collaboration

  : Lead a creative team, working closely with content creators, designers, and other teams to execute seamless digital campaigns.

• Brand Innovation

  : Continuously monitor and elevate our digital brand, incorporating new technologies and trends like AI and AR/VR.

Qualifications & Skills

• 5-6 years of experience in digital media management, content strategy, and social media marketing.
• Expertise in digital marketing, SEO, content creation, and performance analysis.
• Hands-on experience with paid campaigns (Google Ads, Facebook, LinkedIn).
• Proficiency with analytics tools (Google Analytics, SEMrush, Hootsuite, etc.).
• Strong communication and content development skills.
• Bachelor’s degree in Marketing, Digital Media, or related fields (Master’s or certifications in digital marketing are a plus).
• Experience in edTech is highly preferred.

Why eQOURSE?

• Join a fast-growing, innovative edTech company with opportunities for growth and career advancement.
• Collaborate with creative, driven individuals in a dynamic, supportive environment.
• Salary 4.5 LPA to 5 LPA plus added benefits.