Digital Marketing Lead

Job Title: Digital Marketing Head

Location: Jodhpur

About Us:

Marwari Catalysts, established in 2019, is India’s leading startup accelerator, committed to advancing early-stage startups in Tier 2 and Tier 3 cities. Our accelerator program ‘Thrive’ delivers expert mentorship, critical resources, and valuable networking opportunities to fuel startup success and drive sustainable growth. We connect emerging entrepreneurs with top investors and industry leaders, creating a dynamic ecosystem for innovation and business development.

Key Responsibilities:

1. Strategic Leadership:

• Develop and Execute Digital Strategy: Align digital initiatives with Marwari Catalyst’s mission and goals, identifying target audiences, defining KPIs, and setting measurable objectives.
• Build and Manage the Digital Team: Recruit, train, and lead a team of talented digital marketing specialists, including content creators, social media managers, SEO experts, and data analysts. Foster a culture of collaboration and high performance.
• Stay Ahead of Digital Trends: Research and analyze the latest digital trends, technologies, and best practices to ensure Marwari Catalyst remains competitive and innovative.

2. Digital Marketing & Operations:

• Lead Demand Generation: Develop and implement integrated digital marketing campaigns across multiple channels (social media, email marketing, SEO, SEM, content marketing) to attract and engage high-potential startups.
• Manage Online Presence: Oversee the accelerator’s website, blog, and social media platforms, ensuring they are optimized for user engagement, informative content, and SEO.
• Build and Maintain Relationships: Establish and maintain strong relationships with startup founders, investors, mentors, and other key stakeholders to foster a vibrant online community.
• Data Analysis & Reporting: Track key metrics and analyze campaign performance to assess the effectiveness of digital initiatives, generating actionable reports to drive continuous improvement.

3. Innovation & Technology:

• Foster a Culture of Innovation: Encourage experimentation within the team and among startups, driving digital innovation and best practices.
• Provide Digital Mentorship: Guide startups through their digital transformation journeys, helping them enhance their online presence, build their brands, and leverage technology for growth.

Key Skills and Qualifications:

• Strategic Thinking & Planning: Ability to craft and execute comprehensive digital strategies that align with business goals and drive measurable results.
• Leadership & Management: Strong leadership skills with the ability to inspire, manage, and mentor a diverse team. Excellent communication and interpersonal skills for building relationships with internal teams, startups, and external partners.
• Digital Marketing Expertise: Deep understanding of digital marketing channels, including SEO, SEM, social media, content marketing, email marketing, and analytics.
• Data Analysis & Interpretation: Proficient in digital analytics tools (e.g., Google Analytics, SEMrush, HubSpot) with the ability to interpret data to inform decision-making and refine strategies.
• Innovation & Adaptability: A passion for emerging technologies and the ability to adapt quickly to the ever-evolving digital landscape.

Preferred Experience:

• Proven experience of 4+ years in digital marketing leadership roles, particularly in startups or fast-paced environments.
• Experience with startup ecosystems or working with early-stage companies is highly preferred.
• Familiarity with digital tools, platforms, and software used for marketing automation, CRM, and analytics.

Why Marwari Catalyst?

• Impactful Work: Play a key role in accelerating the growth of innovative startups and shaping the future of entrepreneurship.
• Innovative Environment: Work with cutting-edge technologies and be at the forefront of the startup ecosystem.
• Collaborative Culture: Join a passionate team of professionals who value innovation, creativity, and teamwork.

If you're ready to lead the charge in the digital marketing space and make a tangible impact on the startup ecosystem, apply now to become a part of our journey!

To Apply: Send your resume and portfolio to hr@marwaricatalysts.com.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Ability to commute/relocate:

• Jodhpur, Rajasthan: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Team management: 3 years (Required)
• Digital Marketing: 4 years (Required)
• Performance marketing: 4 years (Required)

Location:

• Jodhpur, Rajasthan (Required)

Work Location: In person