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Job Title: Digital Analytics Engineer Department: Platform Engineering Location: Work from home Experience Level: 5+ years Employment Type: Full-time About the Role:We are seeking a talented Digital Analytics Engineer to join our dynamic team within Platform Engineering. In this role, you will be instrumental in ensuring that our web and mobile applications are equipped with reliable, actionable data through the implementation, management, and optimization of advanced analytics platforms. You will collaborate with product, development, and UX teams to define and deploy tracking strategies, enabling data-driven decision-making to enhance user experience. If you're someone with a deep understanding of user behavior analytics, digital experience tracking, and data governance, and you are passionate about bridging the gap between technical implementation and actionable business insights, we want to hear from you! Key Responsibilities:Implementation & Maintenance: Lead the setup, configuration, and ongoing optimization of key digital analytics platforms including Glassbox, ContentSquare, Firebase, and Adobe Analytics for both web and mobile applications. Cross-Functional Collaboration: Work closely with product managers, developers, and UX teams to define tracking requirements for essential user journeys, key events, and business KPIs. Tracking Strategy Design & Development: Design and develop robust tracking strategies using tag managers, SDKs, and custom scripts to ensure the accurate and consistent capture of data across all touchpoints, with special emphasis on tagless data capture in Glassbox. Behavioral Analytics & Session Replay: Ensure the correct configuration of session replay and behavioral analytics tools (e.g., Glassbox, ContentSquare) to enable heatmaps, journey analysis, and form analytics for comprehensive insights. Data Pipeline Management: Collaborate with development teams to implement client- and server-side tracking solutions while maintaining efficient data pipelines to ensure seamless data collection. Data Quality & Governance: Establish data quality monitoring processes, validation frameworks, and maintain internal documentation standards to ensure data integrity. Support for A/B Testing & Personalization: Enable measurement frameworks that support A/B testing, personalization, and optimization experiments to drive business outcomes. Cross-Platform Consistency: Drive consistency in tracking architecture across Android, iOS, and web platforms, aligning Firebase and Adobe Analytics schemas. Compliance & Privacy: Stay up-to-date with privacy regulations such as GDPR and CCPA, ensuring compliance in all analytics implementations, and implement privacy-first strategies like server-side tracking and consent management platforms. Required Qualifications:Education: Bachelor's or Master's degree in Computer Science, Data Science, Digital Marketing, or related fields. Experience: 5+ years of experience in digital analytics engineering or similar roles with a focus on analytics tools and user tracking. Technical Expertise: In-depth experience with Glassbox and ContentSquare for session replay and experience analytics. Hands-on expertise in Firebase Analytics, including custom event tracking, audience segmentation, and user properties. Strong working knowledge of Adobe Analytics, including report suites, eVars, props, events, and Adobe Launch (or similar tag management solutions). Proficiency with JavaScript, HTML/CSS, mobile instrumentation, and data layer configuration. Analytical Skills: Strong analytical mindset with the ability to translate business objectives into detailed, measurable implementation plans. Collaboration: Experience working with cross-functional teams in an agile development environment, including developers and product managers. Communication Skills: Exceptional written and verbal communication skills with the ability to explain technical concepts to both technical and non-technical audiences. Preferred Qualifications:Experience with other analytics tools such as Google Analytics 4 (GA4), Mixpanel, or Segment. Exposure to data visualization platforms such as Tableau, Looker, or Power BI. Knowledge of SQL and data warehousing concepts. Familiarity with privacy-first architectures, such as server-side tracking and consent management platforms. Proven track record of contributions to internal documentation, governance policies, or training programs. Why Join Us?Impact: Play a key role in shaping data-driven decisions that directly influence user experience and business growth. Innovation: Work with cutting-edge technologies in the digital analytics space, including Glassbox, ContentSquare, Firebase, and Adobe Analytics. Growth Opportunities: Opportunity to grow professionally within a rapidly expanding team and take on new challenges in a fast-paced environment. Culture: Join a collaborative and inclusive team that values creativity, learning, and a growth-oriented mindset. To Apply: Submit your resume along with a cover letter outlining your experience with digital analytics platforms and how you can contribute to our team. We're excited to learn more about you! Equal Opportunity Employer We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Does this JD align with what you had in mind? Let me know if you'd like to modify or add any details.
