Demand Generation

About Us:

NoBroker.com is the world's largest brokerage-free real estate marketplace, dedicated to transforming the real estate experience with cutting-edge products. Founded by IIT Bombay, IIT Kanpur, and IIM Ahmedabad alumni in 2014, We've raised $366M from prominent investors like General Atlantic, Tiger Global, and Saif Partners. Our comprehensive real estate ecosystem includes NoBrokerHood for community management, NoBroker HomeServices for property management, and a range of services like Legal Services, Rental Agreements, Packers & Movers, HomeLoans, Rent Payments, and more.

ConvoZen.AI:

We are also proud to offer ConvoZen.AI, our state-of-the-art conversational AI tool. ConvoZen.AI leverages advanced NLP and large language model (LLM) technologies to provide organizations with actionable insights from customer conversations. This innovative solution is revolutionizing how businesses interact with their customers, making it a focal point of our data science endeavors.

Developing and executing marketing campaigns across various channels to create awareness and interest in a company's products or services, ultimately generating qualified leads and driving sales growth by strategically targeting potential customers and nurturing them through the sales funnel; this often includes tasks like market research, content creation, lead nurturing, campaign management, and performance analysis, with a strong focus on aligning marketing efforts with sales goals.

Key Responsibilities

Strategy Development:

• Identifying target audiences, creating buyer personas, and designing comprehensive demand generation strategies aligned with business objectives.

Campaign Management:

• Developing and executing multi-channel marketing campaigns including email marketing, social media advertising, content marketing, webinars, events, and paid media.

Lead Generation:

• Utilizing various tactics to attract potential customers and generate qualified leads through targeted outreach and content distribution.

Lead Nurturing:

• Implementing lead nurturing programs to educate and engage prospects throughout the sales cycle, moving them closer to a purchase decision.

Data Analysis and Reporting

• Tracking campaign performance using key metrics like website traffic, lead conversion rates, and ROI to measure success and optimize strategies.

Collaboration with Sales:

• Working closely with the sales team to ensure smooth lead handoff, provide necessary information about prospects, and align marketing efforts with sales priorities.

Essential Skills for a Demand Generation role:

Data Analysis:

• Ability to interpret data, analyze campaign performance, and make data-driven decisions to optimize strategies. 

Content Marketing:

• Understanding of content creation and distribution strategies to attract and engage potential customers. 

Communication Skills:

• Excellent written and verbal communication skills to effectively convey marketing messages and collaborate with cross-functional teams. 

Sales Alignment:

• Deep understanding of the sales process and the ability to align marketing efforts with sales goals. 

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 2-6 years of experience in sales, business development, or a customer-facing role.
• Strong communication, negotiation, and interpersonal skills.
• Proven ability to identify and qualify high-quality sales leads.
• Experience with CRM tools (Salesforce, Lead Square,HubSpot, or similar).
• Self-motivated, goal-oriented, and eager to learn.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Prior experience in SaaS, AI, or technology sales is a plus.

Preferred

• Experience in B2B sales or enterprise sales.
• Familiarity with AI, machine learning, or NLP technologies.
• Previous experience working in a startup or high-growth environment.