Delhihiring

Job Title –

Duties/ Roles & Responsibilities –

Product Strategy & Market Insights

·        Lead end-to-end product line management for the Sanitary ware category (faucets, showers, sanitaryware, health faucets, bathroom furniture).

·        Conduct market research, competitor analysis, and consumer trend mapping to identify opportunities for portfolio expansion.

·        Develop and maintain a product roadmap, ensuring a balance of technical innovation and market relevance.

Technical Product Development

·        Work closely with R&D and design teams to develop technically sound, aesthetically appealing, and ergonomically efficient products.

·        Ensure compliance with quality standards, durability benchmarks, and sustainability requirements.

·        Guide teams on technical specifications, finishes, fittings, and new material applications.

·        Support product validation, technical data sheets, application guidance, and replacement part support.

Marketing & Go-to-Market Execution

·        Partner with sales and marketing to build strong launch plans, go-to-market strategies, and positioning of products.

·        Define pricing strategies considering consumer demand, competitor benchmarking, and cost optimization.

·        Develop impactful marketing collaterals – brochures, spec sheets, presentations, and product literature.

·        Contribute to sales enablement through training programs, technical sessions, and product demonstrations.

Cross-Functional Collaboration & Stakeholder Management

·        Align with procurement, operations, quality, and engineering teams to ensure smooth product lifecycle management.

·        Drive new product introduction (NPI) processes and ensure timely product rollouts.

·        Collaborate with internal and external stakeholders to resolve product concerns and implement modification requests.

Performance Tracking & Continuous Improvement

·        Monitor product performance through KPIs, sales analytics, and customer feedback.

·        Recommend product line improvements based on market response and technical feedback.

·        Support business growth by balancing technical innovation with consumer-driven marketing strategies.

Job Specification:-

Salary –

Skills Required –

·        Proven track record of successfully sourcing & launching new products and managing existing product lines.

·        Strong analytical skills with the ability to translate market data into actionable insights.

·        Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.

·        Experience leading and collaborating with cross-functional teams.

·        A passion for innovation and a strong understanding of the sanitary market.

·        Proficiency in project management methodologies and tools.

Consultant Details:-

Consultant Name –

Consultant Location –

Website -

About Consultant -

If you are interested, Kindly dm or share your CV - vishakha@corporatesteps.com

Warm Regards,