D2C Head

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CTC

About Sanskruti Homes

Head of D2C

Role Overview

Head of D2C

Key Responsibilities

1. D2C Growth & Revenue Ownership

• Own P&L for the D2C business (Revenue, Margin, CAC, LTV).
• Drive GMV growth through paid, organic, retention & CRO initiatives.
• Plan monthly, quarterly, and annual D2C growth roadmaps.

2. Website & Conversion Optimization

• Own website performance including UX, CRO, speed, and funnel metrics.
• Work closely with UI/UX, tech, and performance teams to improve CVR & AOV.
• Lead landing page strategy for campaigns and launches.

3. Performance & Retention Marketing

• Oversee performance marketing (Meta, Google, affiliates).
• Drive retention via Email, WhatsApp, SMS, loyalty & repeat programs.
• Optimize CAC vs LTV for sustainable scaling.

4. Customer Experience & Support

• Own end-to-end customer journey (pre-purchase → post-purchase).
• Work with Customer Support Manager to improve NPS, reviews, and repeat rates.
• Implement automation & CRM best practices.

5. Product, Pricing & Merchandising

• Collaborate with design & merchandising teams for D2C-exclusive drops.
• Define pricing, offers, bundles, and promotional strategies.
• Use data to guide inventory planning for D2C.

6. Team Leadership & Cross-Functional Management

• Build and manage teams across performance, content, CRM, tech & analytics.
• Set KPIs, dashboards, and accountability frameworks.
• Coordinate with marketplace, supply chain, finance, and marketing heads.

7. Data, Analytics & Reporting

• Track KPIs: GMV, CVR, AOV, CAC, LTV, Repeat Rate, ROAS.
• Present insights and growth plans to leadership regularly.
• Drive data-backed decision making across the D2C function.

Skills & Competencies

• Strong understanding of

  D2C funnels, CRO, paid marketing & retention

  .
• Proven experience owning

  D2C P&L

  .
• Analytical mindset with ability to interpret dashboards & metrics.
• Leadership experience managing multi-disciplinary teams.
• Deep understanding of e-commerce tech stacks (Shopify preferred).
• Strategic thinker with hands-on execution ability.

Experience Required

• 6–10 years in D2C / E-commerce / Digital Growth roles.
• At least 3+ years in a leadership or head role.
• Experience scaling D2C revenue for fashion/lifestyle brands is a strong plus.

Why Join Sanskruti Homes

• Lead the D2C engine of a fast-scaling fashion brand.
• High ownership & strategic impact role.
• Opportunity to build long-term brand equity.
• Entrepreneurial culture with decision-making freedom.