D2C Head

Role Summary

You will lead our direct-to-consumer website performance, focusing on revenue, profitability, customer experience, retention, and brand growth. This is a senior strategic and hands-on role, where you’ll not only define and execute growth strategies but also drive innovation to continuously improve sales performance and business outcomes.

Key Responsibilities

• Own site performance: traffic, conversion rate, site speed, UX (mobile and desktop), navigation
• Merchandising & content: product pages, catalog management, visuals, banners, product descriptions, SEO
• Plan & execute promotions, sales & new product launches
• Analyze data & metrics (GMV, AOV, bounce rates, cart abandonment, retention, repeat purchases) and suggest improvements
• Manage budget: forecast site investments, spend on campaigns, tools, tech; ensure ROI on site improvements
• Retention & CRM: manage email, SMS, loyalty, reviews, win-back campaigns
• Inventory & fulfillment coordination to avoid stockouts and ensure timely delivery
• Cross-functional collaboration: marketing, creative/design, tech, operations and supply chain
• Leadership: mentor & manage team, set KPIs, manage performance
• Monitor competitive landscape, trends & innovations; stay ahead of competition

Experience & Qualifications

• Bachelor’s degree in Business, Commerce, Marketing, E-Commerce, or related field;

  MBA or Master’s

  is a plus.
• 5-8+ years of experience in e-commerce / D2C roles, with at least some years in leadership or senior roles.
• Proven track record of managing budgets, forecasting spend, and delivering against financial targets.
• Proficient with e-commerce platforms (Shopify, Magento or similar), analytics tools, A/B testing, conversion optimization.
• Strong analytical skills, able to drive decisions using data.
• Excellent stakeholder management, communication, and ability to work cross-functionally.

Success Metrics / KPIs

• GMV growth of D2C site
• Improvement in conversion rates & Average Order Value (AOV)
• Retention / repeat purchase rate
• Budget adherence & ROI from site investments
• Reduction in site drop-offs, bounce rates, cart abandonment
• Customer experience metrics (site speed, complaints, reviews)
• Inventory availability & fulfillment efficiency
• Team performance & alignment with business goals