6 years
0 Lacs
Posted:2 days ago|
Platform:
On-site
Full Time
📍 S-VYASA University – Sattva City Campus, RR Nagar, Bangalore 🎓
📌 Job Title: CRM Specialist (Higher Education | EdTech Preferred)
📍 Location: Bangalore (On-site)
🏫 Institution: S-VYASA Deemed-to-be University – Sattva Global City Campus, RR Nagar
🔍 Role Overview
We are looking for a CRM Specialist with prior experience in EdTech or education-driven organizations to manage, optimize, and scale our CRM systems supporting admissions, student lifecycle management, marketing automation, and stakeholder engagement. The role is critical in driving data-led decision-making and enhancing learner and parent experience.
🎯 Key Responsibilities
CRM Strategy & Operations
Manage and optimize CRM platforms (Salesforce, Zoho, HubSpot, LeadSquared, or similar).
Design and maintain end-to-end admission and student lifecycle workflows.
Ensure accurate lead capture, segmentation, tracking, and conversion.
Admissions & Marketing Enablement
Collaborate with Admissions and Marketing teams to support campaigns, counselling journeys, follow-ups, and communications.
Automate email, WhatsApp, SMS, and call workflows to improve response time and engagement.
Track funnel performance, conversion metrics, and campaign effectiveness.
Data, Reporting & Insights
Maintain data integrity, dashboards, and real-time reports for leadership.
Analyse trends related to inquiries, applications, enrolments, drop-offs, and retention.
Support forecasting and strategic planning using CRM insights.
Integration & Process Improvement
Integrate CRM with websites, LMS, payment gateways, and ERP systems.
Continuously improve processes through automation and user training.
Ensure compliance with data privacy, security, and institutional policies.
🧠 Key Skills & Competencies
Proven CRM experience in EdTech / Higher Education
Strong understanding of admissions funnels and student journeys
Hands-on experience with CRM automation and reporting
Data-driven mindset with attention to detail
Strong coordination and stakeholder management skills
🎓 Qualifications
Bachelor’s / Master’s degree (Management, IT, Education, or related fields)
2–6 years of relevant CRM experience (EdTech experience strongly preferred)
S-Vyasa Deemed to be University | Sattva Global City Campus
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