Customer Relationship Management Specialist

CRM Specialist

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, Communication, Computer Administration or a related field.
• Relevant certifications in marketing automation or CRM platforms
• Minimum of 3 – 6 years prior experience working in a higher education or student-focused environment is an asset.

Key Responsibilities

• Develop and implement lead nurturing strategies that guide prospective students through the academic enquiry and admissions journey.
• Manage campaigns across multiple channels—email, web, and social media—using automation tools to maintain relevance and consistency.
• Collaborate with content, admissions, and digital teams to tailor messaging for specific student segments, geographies, and academic programs.
• Monitor lead behaviour such as email engagement, website activity, and resource downloads to identify high-intent leads for timely follow-up.
• Design, test and optimise landing pages, email templates, and forms to boost conversion rates and audience engagement.
• Utilise platforms like HubSpot, Marketo, or similar to build lead nurturing workflows, implement lead scoring models, and maintain accurate segmentation.
• Analyse campaign performance and report key insights to inform strategy adjustments and improvements.
• Stay informed on CRM, marketing automation, and lead nurturing trends to ensure MAHE remains digitally progressive.

Required Skills and Competencies

• Proven experience in lead nurturing, marketing automation, or CRM-based communication strategies—preferably in the education sector.
• Hands-on proficiency with tools such as

  HubSpot, Marketo, Salesforce, or Microsoft Dynamics

  .
• Strong understanding of email marketing workflows, lead segmentation, and lifecycle engagement strategies.
• Analytical mindset with experience interpreting campaign metrics to refine targeting and messaging.
• Excellent written and verbal communication skills with the ability to tailor content to diverse audiences.
• Detail-oriented with strong organisational skills and the ability to manage multiple initiatives simultaneously.
• Familiarity with SEO practices and content optimisation is an added advantage.

Location

Potential candidates may apply with a detailed CV, including copies of certificates in support of their qualifications and experience.

Director – HR

Manipal – 576 104, Karnataka

Phone: 0820 – 2922525; 2922849; Email: jobs@manipal.edu