Customer Relationship Management Specialist

As a skilled professional in the field, you will be responsible for designing and implementing user journeys for financial products, focusing on creating a seamless onboarding experience, enhancing engagement, and ensuring customer retention. Your role will involve driving awareness of product features through CRM campaigns and targeted communication, with a strong emphasis on tracking, measuring, and analyzing engagement and conversion metrics to optimize CRM performance. Your expertise in utilizing CRM tools such as CleverTap and MoEngage will be essential, as you will be expected to continuously refine user journeys based on data-driven insights and A/B testing. Your analytical mindset and proficiency in Excel for data analysis and reporting will play a crucial role in interpreting data and optimizing campaigns effectively. Collaboration with cross-functional teams will be a key aspect of this role, as you work towards aligning CRM strategies with business goals. Your problem-solving skills and keen eye for identifying gaps and improvement areas will be valuable assets in this dynamic work environment. While 1-2 years of experience working with CRM tools is preferred, any experience in financial products or fintech will be advantageous. If you are looking to make a significant impact in the realm of financial products and CRM strategies, this role offers a unique opportunity for growth and professional development.,