Customer Relationship Management Specialist

We are Licious and we are a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies, and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de-licious fresh meat and seafood!

magic ingredient

Role Overview

We’re looking for a passionate and detail-oriented Senior Executive- CRM to drive customer engagement and retention through data-led communication strategies. The ideal candidate will have hands-on experience in CRM platforms, an understanding of customer journeys, and the ability to collaborate cross-functionally to deliver high-performing campaigns.

What you’ll be cooking up?

• Plan, execute, and optimize

  CRM campaigns

  across Push Notifications, SMS, WhatsApp, and RCS.
• Use tools like

  CleverTap

  or

  MoEngage

  to create customer journeys, segment audiences, and analyze performance.
• Monitor and interpret key CRM metrics daily - Delivery, Viewed Rate, CTR, Conversions- to identify improvement opportunities.
• Map and understand the customer lifecycle across engagement, retention, and churn phases.
• Collaborate closely with Brand, Category, Product, and Tech teams to ensure timely campaign execution and alignment with business goals.
• Maintain high standards of campaign quality and attention to detail, ensuring accuracy in messaging and targeting.
• Support experimentation and A/B testing to enhance engagement and conversion rates.

We hope that you have..

• 1–2 years of hands-on experience in

  CRM or Lifecycle Marketing

  , preferably in high-frequency or quick-commerce.
• Strong proficiency in CRM automation tools such as CleverTap, MoEngage, or similar platforms.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent attention to detail, organizational skills, and ownership of execution.
• Ability to work cross-functionally and manage multiple stakeholders effectively.
• Strong communication skills.
• Experience in multi-channel campaign orchestration.
• Basic understanding of customer segmentation, personalization, and automation workflows
• Passion for understanding customer behavior and driving measurable impact through CRM.