Job
Description
Job Summary: We are looking for a motivated and customer-centric CRM professional to manage and optimize our Customer Relationship Management systems and strategies. The role involves maintaining accurate customer data, executing targeted campaigns, analyzing customer behavior, and ensuring an exceptional customer experience to increase retention, engagement, and revenue. Key Responsibilities: CRM Management: Manage, update, and optimize the CRM database to ensure data accuracy and segmentation. Monitor customer interactions, feedback, and service requests. Create and automate workflows, email/SMS campaigns, and lead-nurturing journeys. Track and report CRM KPIs such as engagement rates, conversion rates, and customer lifetime value. Customer Engagement: Develop and implement strategies to enhance customer engagement, satisfaction, and retention. Work closely with sales, marketing, and customer service teams to align customer communication. Use CRM tools to personalize customer interactions and communications. Campaign Management & Reporting: Design and execute targeted marketing campaigns based on customer segmentation. Track campaign performance and provide actionable insights using CRM analytics. Regularly generate reports on customer trends, lead funnels, and retention metrics. System Maintenance & Integration: Collaborate with IT and software teams to ensure proper CRM system integration with other tools (e.g., email marketing platforms, ERP, support systems). Troubleshoot CRM-related issues and coordinate with vendors for timely resolution. Qualifications: Bachelor’s degree in Marketing, Business Administration, IT, or related field. 1–5 years of experience in CRM or customer engagement roles. Proficiency in CRM platforms (e.g., Salesforce, Zoho CRM, HubSpot, Microsoft Dynamics). Strong analytical and problem-solving skills. Excellent communication and interpersonal skills. Basic understanding of digital marketing and customer lifecycle strategies. Preferred Skills: Experience in customer segmentation and database marketing. Ability to interpret data and make data-driven decisions. Familiarity with marketing automation tools and email campaign platforms. Working knowledge of Excel, Google Sheets, and reporting tools. . Job Type: Full-time Pay: ₹15,000.00 - ₹35,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Morning shift Supplemental Pay: Commission pay Performance bonus Experience: Fluent English Communication : 3 years (Required) Customer Relationship Executive : 3 years (Required) Customer relationship manager : 3 years (Required) Work Location: In person
