Who We Are
Cisco Spaces – a cloud platform that turns buildings into smart spaces, is the fastest growing product in Cisco. We are helping users reimagine their buildings in a hybrid world by making them safer, more inquisitive and sustainable.We have already digitized over 12 billion sq. Ft. of buildings - and guess what, we are only getting started. As Cisco moves towards a more software focused strategy, this is a phenomenal time to work at the intersection of IoT, AI, maps and analytics to ship a product that is crafting the future of smart buildings and hybrid workspaces. And we say, the future is now!
Who You Are
You're a customer marketing leader with a product led growth mindset, someone who blends creativity, content strategy, and automation to drive meaningful impact. You've spent the last few years at a B2B SaaS company, shaping go-to-market programs, building lifecycle campaigns, and making complex products easy to understand and adopt.You're passionate about simplifying the customer journey, not through the 1:1 support, but through scalable, self-serve education, in-product guidance, and lifecycle engagement. You bring together content, data, and design thinking to build programs that don't just drive adoption - they build trust.
What You’ll Do
- Build and deliver engaging customer marketing programs, including guided onboarding, interactive tutorials, and in-product education to drive scaled adoption and long-term value.
- Lead lifecycle engagement initiatives such as webinars, campaigns, and knowledge hubs to educate customers and spotlight high-impact product use cases.
- Improve in-product experience using contextual touchpoints (e.g., walkthroughs, nudges, tooltips), working closely with Product and UX teams to guide self-serve adoption.
- Build and scale automated customer journeys and help center content, ensuring customers have access to the right value moments at the right time.
- Analyze customer behavior, identify drop-off points, and create targeted interventions through messaging, segmentation, and in-product engagement.
- Collaborate with Product Marketing, Product Management, and Enablement to translate features into compelling customer-facing narratives and adoption campaigns.
- Own and implement automated communications across channels (e.g., HubSpot, Pendo, in-product tools) to support onboarding, feature discovery, and product-led growth.
- Track and report success metrics like onboarding completion, feature adoption, engagement health, and retention to continually refine lifecycle programs.
Minimum Requirements
- 4–6 years of experience in customer marketing, lifecycle marketing, or product marketing at a B2B SaaS company.
- Proven ability to build and scale marketing programs using automation tools like HubSpot.
- Familiarity with digital adoption platforms (e.g., Pendo, WalkMe, Appcues) to enable in-product guidance and messaging.
- Strong content strategy skills; able to simplify technical concepts into clear, value-led messaging.
- Confident using product usage data to segment users, shape journeys, and advise campaign decisions.
- Collaborative, creative, and diligent, with experience partnering cross-functionally across Marketing, Product, and Customer Experience.
- Excellent writing and editing skills.
- Comfortable working in a fast-paced, agile environment and excited about building programs from the ground up.
At Cisco, we’re challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.Cisco is an Affirmative Action and Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case-by-case basis, qualified applicants with arrest and conviction records.
Message to applicants applying to work in the U.S. and/or Canada:
When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter. Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:
- 75% of incentive target for each 1% of revenue attainment up to 50% of quota;
1.5% of incentive target for each 1% of attainment between 50% and 75%;
1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
