CRM Manager

Broadway Gaming is a dynamic and expanding online gaming company operating mainly in the UK gaming market. We offer Bingo, Casino and Slot products across multiple brands. We have office locations in Dublin, London, Tel Aviv, Romania and India.

With a wide variety of backgrounds comes a wealth of experience, ideas and personalities and we use these to help us create a great service and a great place to work and learn. Because collaboration is fun and benefits us all and ultimately it benefits our customers!

We are seeking a highly skilled and motivated CRM Manager to take ownership of our customer retention strategy and lead the strategic planning and execution of multi-channel CRM campaigns. In this pivotal role, you will be responsible for driving meaningful and measurable engagement across our Bingo, Casino, and Slot brands, using data-driven insights to shape personalised player experiences. Reporting directly to the Retention Marketing Team Lead, you'll act as a key decision-maker in crafting lifecycle marketing strategies that enhance customer loyalty, increase player lifetime value, and strengthen our overall retention performance. You will work cross-functionally with teams across Product, Design, Compliance, and BI to ensure that all CRM activity is aligned with brand goals, adheres to evolving regulatory standards, and consistently delivers high-impact results. This is a unique opportunity to bring both strategic vision and operational expertise to a growing company at the forefront of the iGaming industry.

Responsibilities

• Lead the end-to-end CRM strategy, ensuring alignment with business goals, marketing calendars, and player lifecycle journeys.
• Manage and mentor a team of CRM Executives and Specialists to deliver personalized campaigns across email, SMS, and push notifications.
• Collaborate cross-functionally with Product, Design, Compliance, and BI to deliver relevant, timely, and brand-consistent player communications.
• Own the planning, segmentation, execution, and performance analysis of all CRM and promotional campaigns.
• Ensure seamless delivery and optimization of automated lifecycle journeys, including onboarding, reactivation, and loyalty programs.
• Spearhead A/B and multivariate testing strategies to improve engagement and conversion KPIs.
• Provide regular performance reports with clear insights and actionable recommendations.
• Ensure full compliance with UKGC regulations and adapt strategies accordingly in this ever-evolving environment.

Requirements

• 4+ years' experience in CRM, with at least 1-2 years in a managerial or strategic leadership role.
• Strong background in online gaming, eCommerce, or other high-volume B2C digital businesses.
• Proficiency in using CRM platforms (e.g. Adobe Campaign Manager, Salesforce Marketing, Xtreme Push) and marketing automation tools.
• Experience designing dynamic Email Templates (HTML + CSS is a plus).
• Strong understanding of customer segmentation, personalisation, journey mapping, and targeting strategies.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication skills, both written and verbal, with the ability to collaborate effectively across teams.
• Attention to detail and a commitment to delivering high-quality, error-free campaigns.

Benefits

• Hybrid work-from-home model.
• Competitive salary (DOE).
• Discretionary Annual Performance Bonus.
• Employee Assistance Program.
• Medical Insurance.
• Meal Voucher.