CRM Expert

About the company:

NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world’s leading training companies owing to its vast, yet comprehensive array of talent development programs. With a footprint across 40 nations, NIIT offers training and development solutions to Individuals, Enterprises, and Institutions.

Link for our website: https://www.niit.com/mts/

Position:

Function:

Hiring location:

Reports to:

Role Summary

CRM Expert & Lead

The ideal candidate will be a HubSpot power user, configuration expert and automated campaign strategist – someone who can manage day-to-day CRM execution while architecting scalable processes for campaigns, lead scoring, reporting, and ABM programs.

Key Responsibilities

HubSpot / CRM Ownership

• Serve as the

  HubSpot administrator

  and subject-matter expert.
• Configure, optimize, and maintain CRM workflows, pipelines, lead nurturing and scoring models, and integrations (Apollo.io, LinkedIn SN, Email validation, AI Tools, website LPs, forms, etc.).
• Ensure

  data integrity, enrichment, and GDPR/EMEA compliance

  .
• Train and support marketing teams on CRM best practices.

Campaign Execution & Demand Generation

• Build and execute

  multi-channel marketing campaigns

  (email, LinkedIn, landing pages, nurture streams) through HubSpot.
• Align campaigns to

  funnel stages (TOFU, MOFU, BOFU)

  and targeted buyer personas.
• Support

  verticalized campaigns

  , across service lines for different stakeholders / org structures.
• Monitor campaign performance and optimize for conversions and velocity.

Account-Based Marketing (ABM)

• Partner with sales to identify

  high-value target accounts

  and stakeholders, and run personalized ABM campaigns.
• Report on

  engagement across

  contacts mapped to the account and engagement progression.

Analytics & Reporting

• Build dashboards and reports tracking

  leads, pipeline contribution, asset performance, and ROI

  .
• Analyze campaign data to provide insights on funnel bottlenecks and recommendations for improvement.
• Maintain

  executive-level reporting

  for Marketing & Sales leadership.

Functional Skills & Experience

• 5–8 years

  of experience in marketing operations, CRM management, or demand generation.
• Proven expertise with

  HubSpot Marketing Hub & Sales Hub

  (certifications preferred).
• Strong understanding of

  account-based marketing (ABM)

  principles and execution.
• Experience with

  lead scoring, segmentation, and workflow automation

  .
• Hands-on knowledge of

  email campaign design, landing pages, A/B testing, and nurture streams

  .
• Familiarity with

  data enrichment tools

  (Apollo.io etc.).
• Strong analytical skills—comfortable with

  dashboards, reporting, and attribution models

  .
• Understanding of

  enterprise B2B marketing funnels

  and sales alignment.
• Knowledge of GDPR and data privacy requirements in EMEA/US.
• Experience with the practical application of agentic AI frameworks, tools and integrations in the HubSpot ecosystem.

Soft Skills & Leadership Qualities

• Detail-oriented & process-driven

  – ensures zero misses in outreach, follow-ups, and data hygiene.

• Collaborative communicator

  – able to partner with sales, content, and design teams seamlessly.

• Problem solver

  – able to spot gaps in campaign execution and fix them proactively.

• Strategic mindset with tactical execution

  – balances long-term demand-gen strategy with daily campaign needs.

• Change agent

  – comfortable driving adoption of CRM processes across teams.

• Executive presence

  – able to present insights and recommendations confidently to senior leadership.

• Curiosity & learning agility

  – keeps pace with marketing technology trends, AI-driven CRM enhancements, and ABM innovations.

If interested please share your updated CV to mala.tg@niitmts.com

NIIT is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.