CRM Executive

We are looking for a proactive and communicative CRM Executive to join our team and take ownership of our customer relationship management campaigns. This role is ideal for someone who thrives on understanding customer behaviour, crafting targeted communication strategies, and improving customer engagement and retention.

Candidates with strong communication skills are highly preferred, and female candidates are especially encouraged to apply as we strive to build a more diverse and balanced team.

Key Responsibilities:

• Develop and execute CRM campaigns via email, SMS, push notifications, and other relevant channels.
• Create and manage customer segments to ensure personalized and relevant communications.
• Work closely with the design, content, and product teams to ensure all messaging aligns with brand voice and customer needs.
• Monitor and analyse campaign metrics (open rate, click-through rate, conversions) and adjust strategies accordingly.
• Maintain and update CRM databases to ensure accuracy and compliance with data privacy regulations (e.g., GDPR).
• A/B test subject lines, content, and send times to optimize performance.
• Support lifecycle marketing efforts by mapping customer journeys and creating automated workflows.
• Deliver regular reports and insights to the marketing and leadership teams.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in CRM, email marketing, or customer engagement roles.
• Strong verbal and written communication skills.
• Proficiency in CRM tools such as Salesforce, HubSpot, Zoho, or similar platforms.
• Analytical mindset with a good grasp of campaign performance metrics.
• Attention to detail and ability to manage multiple projects simultaneously.

Preferred Qualifications:

• Female candidates are encouraged to apply.
• Familiarity with customer segmentation and automation workflows.
• Basic knowledge of HTML/CSS for editing email templates is a plus.
• Experience in B2C or e-commerce environments.

What We Offer:

• A collaborative, supportive team environment
• Opportunities for career growth and skill development
• Flexible work hours and potential for remote work
• Competitive compensation and benefits package
• A culture that values diversity, creativity, and initiative

Job Type: Full-time

Pay: ₹10,000.00 - ₹24,657.99 per month

Work Location: In person