Content Strategist

Key Responsibilities

• Develop and implement a comprehensive content strategy across digital platforms.
• Drive lead generation by crafting and executing high-impact content strategies aligned with marketing goals.
• Perform keyword research, competitor analysis, and integrate effective calls to action (CTAs) to maximize content performance.
• Collaborate with marketing, design, and product teams to align messaging and ensure consistent brand voice.
• Manage content calendars, ensuring timely delivery of high-quality, engaging content.
• Analyze content performance metrics and optimize strategies based on insights.
• Coordinate the creation of blogs, case studies, newsletters, and promotional materials.
• Ensure content is SEO-optimized and adheres to best practices in digital marketing.
• Oversee copywriting for websites, landing pages, and paid campaigns.
• To be responsible for brands communication on various social media platforms like Facebook, Twitter, Google+, LinkedIn And managing online branding, communications and campaigns through the company website, email marketing, building the online community.
• Maintain writing guidelines and best practices to guide the creation of quality communications.
• Identify and articulate ideas on thought leadership and work with business owners to develop materials including whitepapers, research reports, presentations and case studies.
• Work with design team for layout/design of content as and when required.

Key Skills

• Excellent verbal and written communication skills. Strong vocabulary. Command over English grammar. Ability to rephrase and modify articles.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of content marketing, branding, and SEO.
• Proficiency in content management systems (CMS) and analytics tools.
• Excellent organizational and project management abilities.
• Creative thinker with a strategic mindset
• Conversant with SEO related content requirements.
• Good computer skills + Internet savvy and ability to use web research for content generation.
• Multitasking abilities. Good coordination skills

Education and Experience

• Bachelors or master’s degree in marketing, English, journalism or related field.
• Minimum 5+ Years’ experience as a Content Writer in IT Industry

Analytical and Personal skills

• Should have good logical reasoning and analytical skills
• Good communication skills and extrovert
• Positive attitude and a team player
• Openness to learn new search engine optimization concepts
• Attention to details
• Take own initiatives to achieve own goals