Content Strategist

What You’ll Do

• Content Calendar Boss

• Own and manage the monthly content calendar across Instagram, YouTube, and other social platforms.
• Plan content around product drops, café launches, seasonal campaigns, collabs, and cultural moments.

• Creative Ideation & Execution

• Dream up fresh, thumb-stopping content ideas that feel true to FES’s quirky, community-first tonality.
• Collaborate with founders, community manager, graphics team on scripts, concepts, storytelling and editing.

Shoot Production & Direction

• Plan and execute all content shoots (food, café lifestyle, community events).
• Coordinate with photographers, videographers, stylists, and agency partners.
• Be hands-on yourself, we love people who can shoot, edit, and create engaging content

  right on their phone

  when inspiration strikes.

• Publishing & Engagement

• Handle daily postings across channels as per calendar.
• Work with community manager to drive engagement, UGC, and on-ground integration.

• Analytics & Optimization

• Track performance of posts, stories, reels and refine strategy for maximum reach and engagement.
• Share insights with the team for campaign planning.

• What We’re Looking For

• 2–4 years of experience in

  social media content / brand storytelling

  (F&B, D2C, lifestyle, or youth brands preferred).
• A natural storyteller who can balance

  quirky + community + brand discipline.

• Strong understanding of

  Instagram trends, content formats, and Gen Z culture.

• Experience managing

  end-to-end shoots

  (from concept → execution → edits).
• Bonus if you’re the kind of person who always has their phone out — capturing, editing, and posting content that feels instant and authentic.
• Excellent communication and project management skills.
• Someone who lives and breathes content — scrolling, saving, and spotting the next big trend before it breaks.

Perks

• Be at the heart of one of India’s fastest-growing café brands.
• Work directly with founder & CMO, your ideas will shape culture, not just content.
• Access to unlimited cookies, coffee, and mini-raves 🍪☕🌀
• A chance to grow into a leadership role as we scale pan-India.