Content Strategist

As a Content Brand Strategist at Aereos in Bangalore, you will be responsible for leading content initiatives that ensure brand consistency and engage the audience. With 5-8 years of experience in content strategy, brand communication, or editorial leadership, you will play a crucial role in developing high-impact content strategies that position Aereos as an industry thought leader. Your key responsibilities will include developing and executing a comprehensive content strategy aligned with business objectives and audience needs. You will manage and mentor the content team, overseeing the creation of blogs, case studies, white papers, PR content, social media posts, and website copy. Ensuring brand consistency in tone, messaging, and visuals across all communication channels will be a key focus area. Collaboration with sales, marketing, and product teams to create content that supports lead generation and positioning will be essential. You will also monitor content performance metrics and optimize strategies based on data insights, staying updated on industry trends, competitive landscape, and emerging content formats. Your core traits and skills should include being a strategic thinker and storyteller, with the ability to craft compelling narratives aligned with business goals. Leadership and team management experience, along with being data-driven and SEO-savvy, are essential. A strong understanding of branding, messaging, and cross-functional collaboration is also required. Ideally, you should have 5-8 years of experience in content strategy, marketing, or editorial roles, along with experience in managing a team of content creators, designers, or copywriters. Strong knowledge of SEO, content marketing tools, and analytics platforms is necessary, with a background in B2B technology, SaaS, geospatial, or drone industry being preferred.,