Lead Generation - Marketing Manager

Job Description

Lead Generation - Marketing Manager (Demand Gen, Growth Strategy, ABM) Location: Bangalore Experience: 6-10 years in B2B demand generation, growth marketing, or digital strategy Role Summary We are seeking a data-driven and growth-oriented Marketing Manager to lead Aereo s lead generation function across digital, inbound, and offline channels. This leadership role will be responsible for owning the demand generation strategy, driving pipeline growth, and managing a high-performing team. The ideal candidate will ensure strong alignment between marketing and sales while overseeing campaign execution, performance tracking, and continuous optimization. Key Responsibilities Build and execute the end-to-end lead generation strategy for enterprise and mid-market accounts in target geographies. Own Aereo s Email Campaigns, LinkedIn Ads, Google Ads, Webinars, Events, SEO-driven inbound strategies, and Account-Based Marketing (ABM). Lead and mentor a team of marketing specialists to drive measurable business outcomes across lead generation, brand visibility, and campaign execution. Collaborate with content and design teams to launch high-impact campaigns, aligned with buyer personas and decision journeys. Track and report on marketing KPIs including MQLs, SQLs, CAC, funnel conversion, and ROI. Ensure alignment with Sales by refining lead qualification, handoff, and nurturing processes. Continuously optimize campaigns through A/B testing, data analysis, and market insights. Oversee the use and effectiveness of CRM (Zoho), marketing automation, and website performance tools. Support regional growth initiatives in international markets including GCC, Brazil, and Australia through targeted lead gen strategies. Core Traits & Skills Strategic & Analytical Thinker - Balances data, creativity, and business acumen to drive demand. Leadership & Team Management - Demonstrated ability to lead cross-functional teams to success. Strong Knowledge of Performance Marketing - Familiar with paid ads, inbound, and lead funnel dynamics. Process-Oriented & Tech-Savvy - Skilled in CRM, automation platforms, analytics dashboards, and MarTech stacks. AI-Fluent - Comfortable using AI-powered tools for campaign optimization, targeting, content, and workflow automation. Collaborative & Results-Oriented - Works effectively with sales, content, and operations teams to deliver growth. Strong Communication - Ability to translate technical insights and campaign data into clear, executive-level reports. Behavioral Traits Growth Mindset - Constantly seeks to improve strategies, skills, and performance through feedback and experimentation. Go-Getter - Takes ownership, drives execution, and pushes boundaries to achieve ambitious goals. Initiative-Driven - Proactively identifies opportunities, solves problems, and brings new ideas to the table without waiting to be asked. Outcome-Focused - Keeps business impact at the center of all initiatives, measuring success by results rather than activity. Team-First Attitude - Values collaboration and leads by example to create a supportive, high-performing environment. Adaptable & Calm Under Pressure - Thrives in fast-paced environments and adjusts priorities with agility. Customer-Centric - Always focused on the needs of the customer and sales team, tailoring messaging and campaigns accordingly. Ideal Background 6-10 years of experience in B2B lead generation, demand generation, or growth marketing roles. Proven track record of driving pipeline growth for SaaS, enterprise tech, or B2B services. Experience managing email campaigns, LinkedIn Ads, Google Ads, webinars, events, and inbound strategies. Proficient in Zoho CRM, HubSpot, or similar platforms, and campaign performance tools. Demonstrated fluency with AI marketing tools for campaign execution, personalization, and automation. Experience managing cross-functional marketing teams and working with sales leadership. Exposure to international markets including GCC, Brazil, and Australia is a plus.