Content Strategist

Job Description

content brand strategist Location: Bangalore Experience: 5-8 years in content strategy, brand communication, or editorial leadership Role Summary We are looking for a strategic and creative Content Strategist to lead Aereo s content initiatives, ensuring brand consistency and audience engagement. This role will oversee the content team, develop high-impact content strategies, and collaborate with cross-functional teams to position Aereo as an industry thought leader. Key Responsibilities: Develop and execute a comprehensive content strategy aligned with business objectives and audience needs. Manage and mentor the content team (writers and graphic designer), ensuring quality output and professional growth. Oversee the creation of blogs, case studies, white papers, PR content, social media posts, and website copy. Ensure brand consistency in tone, messaging, and visuals across all communication channels. Collaborate with sales, marketing, and product teams to create content that supports lead generation and positioning. Monitor content performance metrics and optimize strategies based on data insights. Stay updated on industry trends, competitive landscape, and emerging content formats. Work with external agencies, PR teams, and freelancers to scale content production when needed. Core Traits & Skills: Strategic Thinker & Storyteller - Ability to craft compelling narratives and align content with business goals. Leadership & Team Management - Experience in guiding and mentoring content teams. Data-Driven & SEO-Savvy - Ability to analyze content performance and optimize for search and engagement. Branding & Messaging Expert - Strong understanding of brand positioning and audience engagement. Cross-Functional Collaborator - Works effectively with sales, marketing, and product teams. Ideal Background: 5-8 years of experience in content strategy, marketing, or editorial roles. Experience managing a team of content creators, designers, or copywriters. Strong knowledge of SEO, content marketing tools, and analytics platforms. Background in B2B technology, SaaS, geospatial, or drone industry preferred.