Content Strategist

Content Strategist (Editorial + Storytelling)

Location: Delhi NCR (Hybrid, WFH flexibility) · Type: Full-time · Note: Individual applicants only (no agencies)

Company Description

The Strategy Room by Harneet Bhalla helps founders decode strategy and turn it into momentum. We take complex ideas and translate them into clear, actionable narratives aka playbooks founders can actually use. Our mission is to equip builders with the clarity, language, and tools to compete (and win) in noisy markets.

Role Description

We’re hiring a Content Strategist who combines editorial rigor (think HBR level structure) with modern storytelling. You’ll own Harneet Bhalla’s personal LinkedIn presence, lead our website’s content engine, and turn complex marketing/strategy topics into simple, memorable frameworks that travel.

You will:

• Own Harneet Bhalla’s LinkedIn end-to-end: editorial calendar, ghostwriting, hooks, carousels/threads, repurposing, and analytics.
• Lead website content: narrative for key pages (Home, About, Services), long-form essays, case studies, resource hub taxonomy, and on-page SEO fundamentals.
• Simplify complexity: convert dense strategy and marketing topics into clear ideas, visuals, and step-by-step playbooks.
• Set the editorial bar: outline → thesis → argument → evidence → takeaway; fact-check, cite, and maintain voice consistency.
• Build a content system: style guide, topic map, pillar/cluster plan, briefs for design, and a repeatable production workflow.
• Measure what matters: track reach, saves, session depth, subscribers/leads; iterate based on insight, not vibes.
• Collaborate with design and research to craft crisp visuals (diagrams, frameworks) that lift comprehension and recall.

Core Outputs:

• A consistent 3–5 posts/week cadence on Harneet’s LinkedIn with rising saves/shares and high signal comments.
• Revamped website narrative + 4 cornerstone essays and case studies/resources monthly.
• A documented editorial operating system (style guide, calendar, briefs, repurposing map) running smoothly.

Qualifications (Must-Have)

• Proven editorial writing background with strong argumentation, original insight, clean prose.
• Storytelling craft: headline writing, narrative arcs, voice adaptation, and clarity under constraints.
• Track record at content-driven companies (product-led, media-savvy, consulting/VC, or operators who grow via content).
• Content strategy & management: topic architecture, pillar/cluster planning, briefs, QA, and publishing workflows.
• Web & LinkedIn writing excellence; ability to translate long-form into short-form and back without losing depth.
• Research discipline: interviews with SMEs, synthesis, citations, and tasteful data use (charts, stats, quotes).
• Analytical mindset: Comfort with Analytics and tying content to outcomes.