Content Strategist

Compensation + Structure:

• Incubation Period (3 months): ₹15,000/month (Not needed for those with experience)
• Full-Time Conversion: ₹4.1–₹5.6 LPA (base + variable)
• ESOP eligibility opens after 9 months of full-time employment
• Guaranteed full-time conversion post-incubation, or severance will be paid

About Elation:

Most brands create content. Very few build systems that earn attention, convert attention into recall, and compound recall into revenue, consistently and measurably, that is the core of our work.

We partner with D2C fashion and lifestyle brands, CXOs, creators, coaches and consultants across India, Singapore and Dubai to build brands that audiences remember, trust, and choose. We are now hiring a Content Strategist who understands how market research, psychology, positioning, and structured storytelling drive business outcomes on social platforms.

This role is not focused on aesthetics or vanity metrics.

Elation is not a large agency with rigid structures, layered hierarchies, or perfectly defined processes.

We are a small, high-ownership team that is still building, refining and improving our systems, culture and way of working.

That means:

• You will often work across functions
• Priorities can shift fast
• Structures are still evolving
• You will sometimes be figuring things out as you go
• You will be expected to think, build and execute, not just “do your part”

In short : this is not a comfort-zone role. It is a role for someone who wants to be trusted early, stretched intellectually, exposed to senior stakeholders, and actively shape how a growing marketing studio operates. If you prefer rigid systems, predictable days, and narrow job scopes, Elation won’t be the right fit. If you value ownership, trust, thinking time, learning velocity and real business impact, you’ll feel at home here.

Key Responsibilities

• Conduct structured market research to understand customer behaviour, category dynamics and competitor positioning
• Identify insights that inform brand voice, positioning and content direction
• Build clear content strategies and frameworks for multiple brands
• Develop content calendars aligned with brand and business objectives
• Write platform-specific scripts, posts, thought-leadership and long-form content
• Ensure messaging clarity, narrative consistency and strategic alignment across channels
• Track performance metrics and extract learnings to improve recall and impact
• Run structured experiments to test hooks, formats, tone and narrative direction
• Translate insights into actionable creative direction for design and production
• Work closely with founders, CXOs and internal teams to align expectations and outputs
• Maintain quality standards across all accounts while managing timelines
• Contribute to building processes, workflows and internal systems as the team scales
• Bring a problem-solving, ownership mindset to evolving priorities and real-time challenges

Skills + Qualifications:

• Prior experience in 

  content strategy, brand building or social-led marketing

   (ideally 

  1+ year

  )
• Demonstrated ability to structure thinking and write with clarity
• Strong market research and insight generation
• Understanding of consumer behaviour and category psychology
• Strategic, platform-aware writing
• Ability to connect content to business outcomes
• Analytical approach to performance and iteration
• Structured, organised working style
• Comfort working in a dynamic, evolving environment

Perks:

• Hybrid work: 4 days WFH + 1 office day (travel compensated)
• ₹15,000/month incubation stipend (3 months)
• ₹4.1–₹5.6 LPA full-time CTC (base + variable)
• ESOP eligibility after 9 months full-time
• Guaranteed conversion (or severance paid
• ₹20,000 annual Skill Fund
• LinkedIn Premium + personal brand support
• Gym & wellness benefits
• Conference & industry network access
• Growth pathway → Content Strategist → Content Lead → Head of Content
• 7% referral bonus
• Flexible hours + PTO + quarterly offsites