Content Strategist

Job Title : Content Strategist
Location : Pune, IndiaExperience : 2+ years | Industry: D2C / Personal Care / BeautyAbout Company :UrbanGabru and UrbanYog are pioneering Indian personal care brands on a mission to transform grooming and beauty standards for men and women across the country. As part of the GlobalBees family, both brands are recognized for innovation, bold thinking, and societal impact.About the Role:We are seeking a skilled Content Strategist to join our dynamic Content team. The ideal candidate will be responsible for developing and executing effective content strategies that resonate with our target audiences across multiple platforms. You will collaborate closely with design, marketing, and eCommerce teams to drive brand awareness and engagement.🧠 Requirements:1. Content Strategy- Proven experience as a Content Strategist or similar role, preferably in D2C / ecommerce brands.- Strong understanding of content planning, storytelling, and brand voice.- Ability to create content strategies for various formats, including social media, websites, blogs, and email campaigns.2. SEO and Performance Analysis- Working knowledge of SEO, keyword research, and content optimization.- Ability to analyze content performance using analytics tools and make data-driven decisions for optimization.- Familiarity with social media trends, consumer behavior, and platform algorithms.3. Collaboration and Communication- Hands-on experience collaborating with design, performance marketing, and eCommerce teams.- Excellent written and verbal communication skills.- Strong time management skills with the ability to manage content calendars and deadlines.4. Creativity and Technical Skills- Strong copywriting and storytelling abilities.- Basic knowledge of content management systems (CMS) and digital marketing tools.- Creative thinking with a focus on data and insights.✅ What We’re Looking For:- At least 2+ years of experience in content strategy, particularly within D2C or beauty sectors.- Proven ability to interpret content performance metrics and adjust strategies accordingly.- A proactive, collaborative, and innovative mindset to thrive in a fast-paced, growth-centric environment.🚀 Why Join Us?- Join a purpose-driven organization committed to breaking stereotypes and empowering self-confidence.- Be part of an innovation-first culture backed by GlobalBees, allowing you to influence the beauty and grooming sector with consumer-centric products.- Enjoy a vibrant, collaborative work environment focused on growth, professional development, and a tangible societal impact through your work.Important Note:Candidates must be willing to relocate to Pune.UrbanGabru and UrbanYog are equal opportunity employers fostering a supportive, inclusive environment where diversity and creativity drive long-term success.