Digital Marketing Sr Associate

Job Opportunity: Digital Marketing Sr Associate (Facebook/Meta Ads) 🚀

Shopify store

📌 Position: Digital Marketing Expert (Facebook/Meta Ads)

🌐 Location: Pune

📈 Type: Full-Time

🛍️ Company: Urban Gabru

💼 Industry: E-commerce

🔥 About Us:

Urban Gabru is a fast-growing e-commerce brand that specializes in grooming products for Men and Women. We're on a mission to deliver top-notch products to our customers while leveraging the power of digital marketing. Our team is driven, creative, and committed to achieving results that exceed expectations.

About the Role:

Senior Digital Marketing Associate

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across

  Meta (Facebook/Instagram)

  and

  Google Ads

  (Search, Display, YouTube).
• Build and manage end-to-end performance funnels — from acquisition to conversion and retention.
• Scale campaigns effectively while maintaining efficiency and ROI.
• Work closely with the creative team to develop high-performing ad creatives.
• Use tools like

  Google Analytics, Meta Ads Manager, and Shopify Analytics

  to analyze performance, user behaviour, and conversion paths.
• Monitor budgets, bids, and pacing across campaigns to ensure performance goals are met.
• Conduct A/B tests on creatives, audience segments, and landing pages.
• Provide weekly and monthly performance reports with data-backed insights and recommendations.

Tools & Platforms You'll Use:

• Meta Ads Manager

  (Facebook/Instagram)

• Google Ads

  (Search, Display, YouTube)

• Google Analytics

  (GA4)

• Shopify

  (eCommerce platform and analytics)

• Google Tag Manager

• Data Studio

  for reporting

• Clarity

  (optional – for heatmaps and behaviour tracking)

What We’re Looking For:

• 2+ years of hands-on experience in digital/performance marketing.
• Strong understanding of

  funnel building

  ,

  retargeting

  , and

  audience segmentation

  .
• Proven track record of

  scaling campaigns

  profitably.
• Proficiency in analysing campaign data and user behaviour using analytics tools.
• Experience with e-commerce platforms, preferably

  Shopify

  .
• Strong communication skills, both written and verbal.
• Attention to detail, problem-solving mindset, and curiosity to experiment and learn.

Bonus If You Have:

• Experience working in

  D2C

  or

  e-commerce

  brands.
• Basic understanding of creative testing frameworks.

Join us on this exciting journey to transform our e-commerce brand's digital marketing landscape and help us reach new heights. Your expertise can make a significant difference in our success!

Urban Gabru is an equal opportunity employer. We welcome candidates of all backgrounds and experiences to apply.

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