136 Campaign Strategy Jobs - Page 2

Develop & execute social media strategies. Create engaging platform-specific content. Plan and execute paid social media campaigns. Ensure all social media content adheres to brand guidelines and promotes a positive brand image. Required Candidate profile Proven ability to create engaging content for social media platforms. Strong understanding of social media analytics & tools. Knowledge of paid social media advertising & campaign optimization.

We are looking for a creative and performance-driven Influencer Marketing Executive with 2+ years of hands-on experience in planning and executing influencer-led campaigns. You will play a critical role in identifying, onboarding, and managing relationships with influencers across platforms like Instagram, YouTube, and emerging short-form video platforms. The ideal candidate is passionate about social trends, has strong coordination and communication skills, and is data-driven in campaign planning and evaluation. Your responsibilities will include developing and implementing influencer marketing strategies to support brand or client objectives. You will collaborate with internal teams to understand campaign goals, timelines, and deliverables, and plan campaign calendars, influencer mix, and content timelines. Additionally, you will be responsible for identifying suitable influencers aligned with the brand's voice, handling outreach, negotiation, contracting, and onboarding, as well as building and maintaining strong relationships with content creators and influencer agencies throughout the campaign lifecycle. You will also be monitoring deliverables, tracking real-time campaign performance, and ensuring that KPIs such as reach, engagement, and conversions are met. By preparing post-campaign performance reports with actionable insights, you will contribute to the continuous improvement of influencer marketing strategies. Staying updated on social media and influencer trends, platforms, formats, and emerging creators is crucial to propose innovative content ideas and new campaign formats. The ideal candidate will have at least 2 years of experience in influencer marketing on either the agency or brand side. You should possess a strong network and understanding of the influencer landscape across Instagram, YouTube, and short-form platforms. Excellent written and verbal communication skills are essential, along with being highly organized, detail-oriented, and able to manage multiple projects simultaneously. Comfort with data analysis and tools for campaign reporting is a must, as well as a passion for digital marketing, content trends, and the creator economy. Joining our team offers competitive salary, bi-annual performance reviews, annual leaves, private medical insurance, a creative office environment, and the opportunity to work in a professional and dynamic setting with a good chance to explore new trends in the digital market.,

As an Inside Sales Representative for a B2B | Global Tech eCommerce Campaigns in locations like Ahmedabad and Pune, your main responsibility will be to run high-impact outreach campaigns. This involves executing outbound B2B calling campaigns on behalf of global clients, connecting with key decision-makers across enterprises and SMBs, and positioning new products, solutions, and opportunities in a persuasive and meaningful way. You will be expected to pitch with precision by understanding each client's value proposition, product nuances, and go-to-market messaging. Your role will be to translate this information into conversations that spark interest, build credibility, and generate qualified leads using frameworks like MQL, SQL, BANT, etc. Handling objections professionally is a key aspect of this role. You will be trained to respond to objections with insight, empathy, and product knowledge, aiming to move conversations forward rather than shutting them down. Following through and converting warm leads will also be part of your responsibilities. It is essential to stay on top of follow-ups, nurture warm leads, document every conversation, and provide feedback loops to optimize campaign performance continuously. You will have the opportunity to represent multiple leading tech brands and work across various sales campaigns for Fortune 500 clients and hyper-growth tech firms. This exposure will provide you with insights into diverse products, industries, and personas. To excel in this role, you should have 1-5 years of outbound sales/lead gen experience, preferably in B2B tech or SaaS. Being sharp, clear, persuasive, and confident on the phone is crucial, as you will be engaging with senior decision-makers. Experience with qualification frameworks like MQL, SQL, BANT, or similar is preferred. Additionally, a passion for learning about new products, trends, and industries, along with the ability to explain them clearly and simply, will be beneficial. Being outcome-driven, energetic, and resilient in the face of rejection is essential. You should be organized, proactive, and able to thrive in a fast-paced team environment. In return, this role offers exposure to sales campaigns for Fortune 500 tech companies and global eCommerce disruptors, along with opportunities for skill acceleration through hands-on training and mentorship. Performance in this role could lead to growth opportunities in Account Management, Client Strategy, or Sales Leadership within the organization. Join a supportive and ambitious team that values collaboration and results.,

As a Digital Marketing Trainer, you will play a vital role in providing hands-on training sessions to college students in Tamil Nadu, focusing on imparting real-world digital marketing skills encompassing SEO, social media, content creation, and campaign strategy. Your primary responsibility will involve delivering the 45-hour Foundations of Digital Marketing curriculum in an engaging and interactive classroom setting. Your duties will include training students on various essential tools such as WordPress, Canva, Mailchimp, Google Workspace, and Zoom. You will guide them through modules covering digital and foundational tools, website architecture, social media marketing, SEO, email campaigns, and integrated campaign planning. Additionally, you will assist students with practical projects like multi-platform social media campaigns, SEO blog creation, portfolio website building, and email funnel development. To excel in this role, you should have at least 2 years of professional experience in Digital Marketing or related fields. Prior teaching or mentoring experience is desirable, along with proficiency in tools like WordPress, Canva, Mailchimp, Google Analytics, and Meta Business Suite. Strong communication and presentation skills are essential, as well as the ability to engage diverse learners and make concepts relevant through practical examples. Collaboration with the program coordinator to enhance delivery quality and student outcomes will be a key aspect of your role. Your impact will be significant, shaping the future of young learners entering the digital economy. You will work in a dynamic environment alongside a mission-driven team focused on high-impact skilling programs, providing you with valuable on-ground experience by interacting directly with students and educators. This position is offered on a contractual/temporary or freelance basis for a contract length of 9 weeks. The job entails a day shift in the morning at the location in Cuddalore, Tamil Nadu, with a requirement for 75% travel. The expected start date for this role is 21/07/2025. In return, you will receive benefits such as cell phone reimbursement. This opportunity offers a platform for impactful work, a collaborative environment, and hands-on experience in skilling programs, making it an exciting prospect for individuals passionate about digital marketing education.,

You will be joining Growth Fusion, a performance-driven marketing agency that excels in managing multi-million dollar advertising campaigns across various platforms like Meta, Google, TikTok, and more. Specializing in data-backed, direct-response marketing, we focus on delivering measurable results at scale by combining analytical precision, creative experimentation, and rapid execution strategies across diverse verticals. As an Associate Media Buyer at Growth Fusion, you will play a crucial role in supporting our campaign execution and optimization efforts. This position is ideal for someone with a foundational understanding of paid media who is eager to thrive in a fast-paced, data-centric environment. Your key responsibilities will include assisting in the end-to-end execution of paid media campaigns on different platforms, conducting thorough audience research and competitive analysis to shape campaign strategies, collaborating with creative and analytics teams for testing new ad creatives and messaging angles, monitoring campaign performance metrics, maintaining organized campaign documentation, staying updated on platform policies and digital advertising trends, assisting in budget management and bid strategy adjustments, and supporting tracking system implementation and QA using tools like RedTrack. The ideal candidate for this role should have a minimum of 1 year of experience in paid media, preferably in an agency or performance marketing background. Proficiency in media buying platforms like Meta Ads Manager, Google Ads, or TikTok Ads is required. Strong analytical skills, proficiency in Excel or Google Sheets, and familiarity with attribution platforms are essential. Excellent organizational skills, attention to detail, and the ability to manage multiple tasks in a deadline-driven environment are key qualities we are looking for. A self-starter attitude, willingness to learn, and grow in the field of performance marketing are highly valued. In return, we offer a comprehensive health insurance package, competitive compensation, mentorship from experienced media buyers, exposure to various ad platforms and advanced marketing strategies, defined career progression opportunities, and a flexible work environment at our on-site location. Join us at Growth Fusion and take your career in performance marketing to the next level!,

Designation: Ecommerce Performance Marketing Experience 2-7 Years Job Description: This is a growth role with Amazon Marketing Services as the main lever in focus. This role is a combination of strategy and execution, and your responsibilities will include monitoring and managing our Amazon Account ads and other channels ads. • Hands-on campaign management and execution. Monitor daily and weekly trends, ACOS, TACOS, and spend. • Manage the end-to-end process of digital advertising campaigns across Amazon, Flipkart, and Myntra, from strategic planning and budget allocation to campaign execution, optimization and performance analysis to maximize ROI • Closely track organic rank and product wise share of voice. Correlate, predict and track organic rank & revenue upliftment in sync with PPC marketing. • Collaborate with the overall growth team to share insights, develop tests, ensure PPC is aligned with topline and bottom-line goals, brainstorm ideas for growth, etc. • Drive new ideas and processes to improve the performance of campaigns across Ecommerce, including account structure, bidding, ad copy, and keyword development • Develop and maintain a professional knowledge of new or emerging trending tools within the Amazon and online shopping space • Analyse ASIN-wise performance in terms of sales, CTR, CVR, page views etc. Gather actionable insights and help perform root cause analysis for any fluctuations in revenue and overall marketing performance • Proficiency in managing moderate to large scale PPC accounts • Daily Monitoring and optimizing of Campaigns, Reporting & Analytics. • Weekly/Monthly internal review & reporting. • Experience in Beauty and Personal Care industry and Amazon Marketing Service/Flipkart Ads certification will be a Plus. Important Skills: Communication, Excel, PPT, AMS (Amazon Marketing Services) PPC Campaigns, Helium 10, Keyword.io, Amazon PI

As the Art Director at Anantas, you will be responsible for upholding the design integrity and creative vision of the brand's expanding range of properties, experiences, and partnerships. Your role will involve overseeing the visual identity, campaign art, storytelling through experiences, and design language across various platforms. In this leadership position, you will have the opportunity to establish, lead, and motivate an in-house creative team while also collaborating with external agencies and production units. Your influence will be crucial in shaping the brand's aesthetic legacy as it ventures into new markets and territories. Your key responsibilities will include defining and advancing Anantas" core visual language in alignment with its brand values such as eco-conscious luxury, heritage sophistication, wellness, and immersive experience design. You will work closely with the C-suite and property heads to ensure that the design direction reflects the business objectives, property narratives, and current market trends. Additionally, you will lead initiatives like brand repositioning, new property launches, and seasonal campaigns with a focus on creative clarity and consistency. As the Art Director, you will play a pivotal role in developing concepts, design systems, mood boards, and campaign aesthetics for impactful digital and offline projects. Your oversight will extend to photo and video shoots, art curation, influencer-driven visual storytelling, and experiential content creation. You will also be tasked with creating unique visual identities for each resort that balance localization with the overarching integrity of the Anantas brand. Building and leading a top-tier team of designers, editors, stylists, and content creators will be essential to your role. Providing mentorship, fostering innovation, and ensuring design excellence within your team will be critical. Collaboration with marketing, PR, social media, sustainability teams, and the Ananta Institute of Hospitality will be necessary to deliver cohesive visual outputs. Additionally, managing relationships with creative agencies, vendors, and freelancers for specialized projects will be part of your responsibilities. The ideal candidate for this position should possess at least 8 years of experience in a senior creative leadership role, preferably within luxury hospitality, lifestyle, or destination branding. A track record of building multi-brand ecosystems, visual frameworks, and creative teams will be advantageous. Your expertise should encompass photography, editorial design, spatial storytelling, and digital UI/UX. Proficiency in Adobe Creative Suite, motion/3D tools (preferred), and campaign strategy is expected. A strong understanding of heritage aesthetics, sustainability principles, nature-centric design, and cultural storytelling specific to India will be highly valued in this role.,

We are seeking a creative and performance-driven Influencer Marketing Executive with over 2 years of experience in planning and executing influencer-led campaigns. You will be instrumental in identifying, onboarding, and managing relationships with influencers on various platforms such as Instagram, YouTube, and emerging short-form video platforms. The ideal candidate should have a keen interest in social trends, possess strong coordination and communication skills, and be data-driven when it comes to campaign planning and evaluation. Your Responsibilities: - Develop and implement influencer marketing strategies to align with brand or client objectives - Collaborate with internal teams to understand campaign goals, timelines, and deliverables - Plan campaign calendars, influencer mix, and content timelines - Identify suitable influencers across platforms and manage outreach, negotiation, contracting, and onboarding - Build and maintain strong relationships with content creators and influencer agencies - Monitor campaign performance, track deliverables, and ensure KPIs are met - Prepare post-campaign performance reports with actionable insights - Stay updated on social media and influencer trends, propose innovative content ideas, and new campaign formats Qualifications: - 2+ years of experience in influencer marketing either on the agency or brand side - Strong network and understanding of influencer landscape across Instagram, YouTube, and short-form platforms - Excellent written and verbal communication skills - Highly organized, detail-oriented, and capable of managing multiple projects simultaneously - Proficient in data analysis and tools for campaign reporting - Passion for digital marketing, content trends, and the creator economy What We Offer: - Competitive salary - Performance reviews twice a year - Annual leave - Private medical insurance - Creative office environment - Opportunity to work in a professional and dynamic setting - Chance to explore new trends in the digital market,

We’re looking for a sharp, imaginative, and experienced Senior Copywriter In this role, you will craft compelling and conversion-focused copy across CRM campaigns, in-app communications, and advertising content (both performance and brand-led)

- Senior Analyst Performance and Insights, Roundel Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target.Roundel, Targets retail media network, offers the worlds leading advertisers industry leading digital advertising solutions. More than of American adults shop Target, which translates into incredible scale for advertisers to connect directly with our guests and deliver best-in-class marketing outcomes! We design and deliver impactful marketing for brands and their agencies resulting in engagement and incremental sales that can be measured online and in-store all in premium, brand-safe environments. About The Job The Performance & Insights (P&I) team is responsible for delivering the campaign performance and insights to advertisers. As a Senior Analyst - Performance & Insights Capability Development, you will play an integral part in shaping how Roundel advances its analytic capabilities & related processes from a measurement and reporting perspective to a) deliver more performant media plans to our clients and b ) provide deeper, more comprehensive and more actionable performance insights in the post-campaign evaluations. In this role, you will play a key role in shaping the future of media measurement strategy for roundel, esp. with focus on building an understanding role of media as key Growth Driver thru ROI and related analytics for our advertisers.You will partner closely with cross-functional teammates in the areas of PSG, Product, Strategy, Go-To-Market and Sales to formulate innovative ideas, develop proofs of concepts and contribute to the development of solution roadmaps paving the way to scaling and implementing the solutions. Success in the role will be tied to your ability to blend deep analytics and insights experience in a retail and/or digital media context, consultative problem-solving and working effectively in a matrixed, cross-functional structure. Key ResponsibilitiesBuild & codify media performance measurement strategies Collaborate with internal/external stakeholders to create capabilities and processes to drive best in-class efficiency, effectiveness to back roundels media performance Be the Subject matter expert in the measurement of marketing investment impact for advertisers using advanced analytical solutions and methods. Develop, deploy, and evangelize measurement solutions including test/control experimentation, brand lift studies, econometric models, research-based solutions, etc. Support innovative approaches for media effectiveness measurement Identity & build new approaches to measure media effectiveness efforts targeted toward varied audiences, placements and creative analysis. Supporting custom analytics projects for the P&I team to land the value of roundels media with the advertisers which the current analyst facing products dont serve. Own and create processes that enable a range of internal and external stakeholders to leverage roundel data for driving initiatives like media mix modelling Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views etc Work with Cross-functional teams Product, Measurement, BII & GTM to align on the measurement strategy Identify automation opportunities , gaps in technology & tools and work with product and business operations team to find solutions & support implementation Contribute to team upskilling efforts required to familiarize the team with the data products as well as new measurement methodologies About you: 4-5 yrs of working experience in of digital advertising, client consulting and/or retail analytics experience Masters or bachelors degree in one of the followingAnalytics, Business Intelligence, Economics, Engineering Deep expertise in digital marketing performance measurement and campaign strategy along with related KPIs Hands-on experience in applied analytics, model building and statistical method selection Experience in new solution development, including media measurement, device/app measurement, alongside expertise in incrementality measurement through various Lift studies Intermediate (or higher) capabilities with SQL, R and/or Python to source/organize data and build initial models as proofs of concept Ability to facilitate communication between business and technology teams Strong communication skills with proven ability to influence peers, key stakeholders and leaders Expert at working in an agile environment (e.g. user stories, iterative development, scrum teams, sprints, personas) Strategic mindset and bias for action with strong ability for strategic planning, defining OKRs and driving business outcomes Useful LinksLife at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits

Campaign Manager (Agency Channel ) Location Independent role based in HeadOffice. Requires travelling to various branches across the country Key Responsibilities Agency Channel Campaign Strategy & Execution: o Develop and execute sales-boosting cross sell campaigns tailored for the Agency channel,driving agent productivity and premium growth through cross sell in line withmonthly and quarterly channel objectives o Design data-driveninitiatives to enhance new agentproductivity, customer retention campaigns through cross sell and explore newcross-sell opportunities o Align campaignswith field sales teams, ensuring seamless execution and adoption at branch andagent levels Sales Performance & Growth Initiatives: o Work closely withregional and zonal sales heads to drive key performance metrics o Identify saleschallenges and create tactical interventions to improve agent engagement andbusiness outcomes o Track and optimizecampaigns based on business targets, agent productivity, and revenue impact Stakeholder & Field Engagement: o Partner with agencysales teams, training, and product teams to drive frontline enablement andcampaign effectiveness o Engage with branchleadership to execute localized sales strategies and ensure fieldparticipation in campaigns o Ensure alignmentwith digital, IT, and analytics teams for smooth execution oftech-enabled campaigns Process Optimization & Campaign Automation: o Leverage CRM, salesenablement tools, and automation platforms to optimize campaign execution o Create structuredSOPs to streamline campaign rollout and tracking mechanisms o Implement bestpractices for agent engagement, incentive campaigns, and digital adoption Experience Required 7-12 years in life insurance, with strong exposureto Agency sales, sales strategy and frontline campaign execution Key Skills Agency Channel Expertise Deep understanding of agent activation, retention and sales performance levers through cross sell Sales & Business Acumen Ability to drive revenue growth through targeted interventions and strategic execution Campaign Planning & Execution Proven track record in executing high-impact, data-driven campaigns at field level Stakeholder Management Strong collaboration with frontline sales, marketing, product, and training teams Tech & Digital Savvy Exposure to CRM tools, campaign automation, and data-driven decision-making Qualifications - Graduate MBA

As a Management Trainee Digital Planning, you will have the opportunity to join our dynamic team in Mumbai & Gurgaon. This role is perfect for individuals who are deeply passionate about digital media, data-driven marketing, and campaign strategy. Throughout your journey as a Management Trainee, you will acquire practical experience in digital media planning, execution, and optimization across various platforms. Your primary responsibilities will include assisting in the development of digital media plans aligned with client objectives, budgets, and target audiences. You will collaborate closely with internal teams to implement digital advertising campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), Programmatic, and others. Market research and audience analysis will be essential tasks to enhance campaign effectiveness. Monitoring campaign performance, generating reports, and deriving actionable insights for optimization will also be part of your role. Staying abreast of the latest trends and advancements in digital advertising, platforms, and ad technologies is crucial. Additionally, you will provide support to the team through competitive analysis, budget allocation, and media recommendations. To excel in this role, you should possess a Bachelor's or Master's degree in Marketing, Advertising, Business, or a related field. Strong numerical and analytical skills are required to interpret data and optimize campaigns successfully. Familiarity with digital media platforms like Google Ads, Meta Business Suite, DV360, or social media advertising tools would be advantageous. Effective presentation skills and the ability to collaborate with teams and clients are essential. A willingness to learn, adapt to changes, and showcase initiative in problem-solving are key qualities that will contribute to your success in this role.,

As a Social Media Copywriter, you will play a crucial role in writing engaging content for various social networks such as Facebook, Twitter, and Instagram. Your creativity and writing skills will be key in optimizing social media posts to resonate with our target audiences across multiple verticals. You will be responsible for creating, editing, and publishing content that aligns with campaign objectives and demonstrates a clear understanding of our clients" needs. Your ability to generate high-quality content and stay updated on industry trends will be essential in driving engagement and brand awareness. To excel in this role, you must possess excellent communication skills, strong research capabilities, and a collaborative mindset to work effectively across teams. The fast-paced environment requires you to be proactive, resourceful, and innovative in your approach to content creation. If you are excited about the opportunity to showcase your creative writing skills and contribute to the digital presence of multiple clients, we are looking for someone with 1-3 years of experience in social media copywriting. Join us in Pune, Bangalore, or Mumbai and be part of our dynamic team dedicated to delivering compelling content across various digital platforms.,

You will be part of a leading political consulting organization in India that specializes in providing professional support for political campaigns. The organization strongly believes in the importance of enlightened political leadership, particularly in the form of Prime Minister Narendra Modi. They have previously contributed to significant election campaigns and continue to work towards shaping governance and facilitating capacity building at the grassroots level. Your role as an Associate/Senior Associate/Manager will involve working on project teams for political campaigns. You will collaborate with both the internal organization team and client team members to develop and execute campaign strategies. This includes managing the end-to-end execution of campaign plans, coordinating with campaign teams, and engaging with various stakeholders at different levels. While the role offers substantial exposure and opportunities for professional growth, it also comes with high expectations. You will be required to maintain confidentiality, demonstrate exceptional client management skills, and deliver high performance consistently. Additionally, you will need to provide regular insights and analysis to internal stakeholders to evaluate the progress and effectiveness of the campaigns. This position will primarily focus on work in Bihar, requiring travel across the state and interactions with multiple stakeholders. Ideal candidates should be intelligent, passionate, and self-driven professionals with a solid understanding of the consulting industry. Key skills for this role include problem-solving, team leadership, client management, thought leadership, and effective communication in a fast-paced environment. In addition to the core responsibilities, you will also be expected to contribute ideas and strategies for campaign initiatives, manage initiatives from start to finish, conduct research to support on-ground activities, offer solutions to complex issues, and demonstrate a proactive approach in dealing with challenges. Desired qualifications and experience for this role include a minimum degree from a Tier 1 academic institution, previous experience in political consulting or a related field, willingness to work and travel extensively in Bihar, and familiarity with Bihar's culture, geography, and political landscape. Please note that this is a contractual role until October 2025.,

JobDescription Campaign Manager (Agency Channel ) Location Independent role based in HeadOffice. Requires travelling to various branches across the country Key Responsibilities Agency Channel Campaign Strategy & Execution: o Develop and execute sales-boosting cross sell campaigns tailored for the Agency channel,driving agent productivity and premium growth through cross sell in line withmonthly and quarterly channel objectives o Design data-driveninitiatives to enhance new agentproductivity, customer retention campaigns through cross sell and explore newcross-sell opportunities o Align campaignswith field sales teams, ensuring seamless execution and adoption at branch andagent levels Sales Performance & Growth Initiatives: o Work closely withregional and zonal sales heads to drive key performance metrics o Identify saleschallenges and create tactical interventions to improve agent engagement andbusiness outcomes o Track and optimizecampaigns based on business targets, agent productivity, and revenue impact Stakeholder & Field Engagement: o Partner with agencysales teams, training, and product teams to drive frontline enablement andcampaign effectiveness o Engage with branchleadership to execute localized sales strategies and ensure fieldparticipation in campaigns o Ensure alignmentwith digital, IT, and analytics teams for smooth execution oftech-enabled campaigns Process Optimization & Campaign Automation: o Leverage CRM, salesenablement tools, and automation platforms to optimize campaign execution o Create structuredSOPs to streamline campaign rollout and tracking mechanisms o Implement bestpractices for agent engagement, incentive campaigns, and digital adoption Experience Required 7-12 years in life insurance, with strong exposureto Agency sales, sales strategy and frontline campaign execution Key Skills Agency Channel Expertise Deep understanding of agent activation, retention and sales performance levers through cross sell Sales & Business Acumen Ability to drive revenue growth through targeted interventions and strategic execution Campaign Planning & Execution Proven track record in executing high-impact, data-driven campaigns at field level Stakeholder Management Strong collaboration with frontline sales, marketing, product, and training teams Tech & Digital Savvy Exposure to CRM tools, campaign automation, and data-driven decision-making Qualifications - Graduate MBA

Are you a data-driven marketer with a passion for digital strategies and customer loyalty? Join our team as Marketing Manager Digital Marketing & Loyalty Programs and help us grow our brand presence while building meaningful relationships with our customers. Location:- Sector-62, Noida Key Responsibilities: Develop and execute end-to-end digital campaigns across key platforms including Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and email marketing. Manage performance marketing campaigns to drive lead generation, sales, and brand engagement. Collaborate with creative and content teams to ensure all digital assets align with brand messaging. Design and implement a customer loyalty program to enhance retention and customer lifetime value. Analyze campaign performance and loyalty data to generate insights and optimize ROI. Work closely with internal teams (Sales, Product, Customer Service) to align marketing efforts. Oversee content creation, social media, and digital assets in line with brand guidelines. Identify and collaborate with external agencies or tools to scale performance. Qualifications & Skills: Bachelors/Masters degree in Marketing, Business, or a related field. Minimum 5 years of experience in digital marketing and CRM/loyalty management. Strong understanding of marketing automation tools, analytics platforms (Google Analytics, CRM tools), and ad platforms. Excellent communication, project management, and analytical skills. Creative mindset with attention to detail and customer behavior.

Drive growth through digital campaigns, lead generation, performance marketing, analytics, sales enablement, and ROI-focused strategic marketing execution.

Experienced Campaign Specialist with 4yr Oracle Responsys, Email Marketing, Hands-on experiences in oracle Unity CDP (Customer Data Platform) 5 Days, cabs Sal up to 14L pls share resume at garimaimaginators@gmail.com CALL-Garima-8383973628 Required Candidate profile End-to-end campaign execution which includes managing existing campaigns, new campaign setup, data selection, campaign rollout (creatives not included) and results tabulation (Reports)

Job Title: Marketing Analytics/Campaign Analytics/Market Mix Modeling Experience: 7+ Years Location: Gurgaon, Bangalore Notice Period: Immediate to 30 days About the Role: We are hiring for one of the top global analytics firms, seeking talented professionals with expertise in SQL and Python to join our Marketing Analytics team. This role involves leveraging data insights to drive effective marketing strategies and improve campaign ROI. Key Responsibilities: Market Mix Modeling (MMM): Develop, implement, and maintain Market Mix Models to assess the impact of various marketing activities on sales and ROI, optimizing future marketing investments. Campaign Analytics: Analyze the performance of marketing campaigns across multiple channels, identify key success drivers, and provide actionable insights to improve campaign effectiveness. Data Analysis & Reporting: Gather, clean, and analyze large datasets from various sources. Create dashboards and reports to clearly communicate insights with key stakeholders, enabling data-driven decision-making. Skills Required: Proficiency in SQL and Python for data manipulation and analysis Strong analytical skills with experience in statistical modeling

As an Account Manager in the Performance Marketing & SEO delivery unit at GenY Medium, a leading digital marketing agency, you will play a crucial role in managing client relationships, developing marketing strategies, and ensuring the successful execution of campaigns that drive measurable results. With a focus on providing performance marketing & digital-creative solutions to enterprise brands and startups, you will collaborate with internal teams to optimize performance and achieve client objectives. Your responsibilities will include serving as the main point of contact for assigned clients, developing and implementing performance marketing & SEO strategies, monitoring campaign performance metrics, preparing and presenting performance reports to clients, and working closely with creative, analytics, and technical teams to ensure cohesive campaign execution. You will also be responsible for overseeing client budgets, staying updated on industry trends, tools, and best practices, and providing innovative solutions for clients. To excel in this role, you should have a strong understanding of performance marketing channels such as PPC and SEO, the ability to analyze data using tools like Google Analytics, excellent communication and interpersonal skills, strong organizational skills, familiarity with marketing automation platforms and advertising tools, and a bachelor's degree in marketing, business, or engineering. Additionally, you should have at least 3 years of experience in account management or digital marketing, preferably in performance marketing, and a strong analytical mindset with attention to detail to effectively manage multiple projects and clients simultaneously.,

About The Role Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The CRM Lead is responsible for shaping and executing the companys CRM strategy to drive customer engagement, retention, and business growth. This role ensures the effective use of customer data, manages multi-channel campaigns, and ensures compliance with privacy and spam regulations. The CRM Lead will oversee CRM operations, collaborate with cross-functional teams, and lead the execution of CRM initiatives that maximize customer value and align with broader business objectives. What are we looking for Technical Skills: CRM Systems Expertise:Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch). Marketing Automation & Personalization:Experience with campaign automation, segmentation, and customer journey mapping. Data Management & Analytics:Strong ability to analyze customer data, derive insights, and optimize targeting strategies. Compliance & Governance:Knowledge of data protection laws, spam regulations, and industry best practices. Core Competencies:Strategic Thinking:Ability to develop and implement data-driven CRM strategies. Project Management:Strong organizational skills to manage multiple campaigns and deadlines. Collaboration & Communication:Experience working cross-functionally with internal teams and external partners. Problem-Solving:Proactive approach to troubleshooting campaign or system issues. Attention to Detail:Ensuring high accuracy in campaign execution, testing, and reporting. Experience & Education:Experience:5-8 years of experience in CRM management, marketing automation, or customer engagement roles. Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives.Experience working with cross-functional teams in a large enterprise or consumer-focused business. Previous experience in retail, energy, financial services, or e-commerce sectors is advantageous. Education:Bachelors degree in Business, Marketing, Data Analytics, or a related field (Masters degree is a plus). Certifications in CRM systems (e.g., Salesforce Certified Administrator/Consultant) or data analytics are highly desirable. Roles and Responsibilities: Strategic CRM Leadership:Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle managementOversee CRM roadmaps,campaign calendars,and customer engagement initiativesEnsure compliance with local privacy laws,spam regulations,and internal contact rulesCRM Campaign Strategy & Execution:Manage requests from marketing and business teams,ensuring campaign execution aligns with strategic goalsDevelop and allocate offers,ensuring appropriate segmentation and customer targetingLead the creation and execution of multi-channel campaigns,including email,SMS,push notifications,and loyalty programsOversee approval processes with legal,compliance,privacy,and external partners before campaign executionCustomer Data Management & Insights:Manage customer segmentation strategies,ensuring data integrity and complianceDevelop and implement targeted offers using segmentation tools(e.g.,Comarch) and coordinate execution with hub teamsConduct audience segmentation reviews and ensure data alignment with CRM systemsContent & Asset Management:Source and provide creative assets,copy points,and campaign mechanics for execution teamsEnsure consistency and accuracy in content across customer touchpointsCollaborate with creative teams to produce high-quality campaign materialsCross-Functional Collaboration & Stakeholder Engagement:Work with internal stakeholders(e.g.,marketing,digital,compliance) to ensure seamless campaign executionCoordinate external partner approvals before campaign briefingOversee the internal approvals process,ensuring adherence to legal and compliance requirementsCampaign Performance Monitoring & System Management:Load campaign details into tracking systems(e.g.,Synops,Comarch,CLIENTMe)and oversee activationConduct live proof testing of links, content,and interactive campaign elements (e.g.,countdown timers,forms)Validate final production builds in relevant systems(e.g.,Comarch for AU, Radium for NZ) before launchTrack and analyze campaign performance,reporting on key metrics(e.g.,engagement,retention,ROI)Facilitate issue resolution and triage processes across ANZ campaignsCoordinate with IT,privacy,legal,and external partners to address campaign or system issuesImplement corrective actions,including campaign pauses or customer communicationsManage CLIENTRewards Unlocked (B2B2C) CRM activity,including briefing and testing business rulesOversee NZ loyalty programs, including EDR offer loading,approvals,and data reporting coordinationSupport new partner onboarding and CRM activation processes Qualification Any Graduation

Affnet Media is a leading affiliate network in India, connecting top global brands with a network of over 10,000 affiliates and more than 250 advertisers on web and mobile platforms. We specialize in delivering high-quality leads, sales, installs, and traffic through various traffic sources. We are currently looking for an experienced Media Buying Candidate with a strong background in International Lead Generation Campaigns. The ideal candidate should have expertise in Google Ads, Meta Ads, Bing, and preferably experience with platforms like Taboola, Propeller Ads, and similar tools. Responsibilities: - Campaign management: Create, monitor, and optimize ad campaigns, including paid search landing pages and display campaigns. - Performance analysis: Analyze campaign performance, metrics, and effectiveness to enhance return on investment (ROI). - Campaign strategy: Develop PPC strategies to boost online visibility, research competition, and stay updated on industry trends. - Reporting: Prepare performance reports and provide recommendations for campaign enhancements. - Collaboration: Collaborate with a team of marketers, engineers, and other Google Ads specialists. - Creating ad accounts, tracking digital campaign performance, monitoring market trends, conducting keyword research, creating ad copy, and implementing bidding strategies. Qualifications: - Media Planning and Communication skills. - Social Media Marketing and Social Media Optimization (SMO) skills. - Experience in media buying for CPS and Lead Generation International Offers. - Strong analytical and problem-solving abilities. - Minimum of 3 years of experience in the same domain. Join us at Affnet Media, where you will be part of a dynamic team working on cutting-edge campaigns and driving results for our clients. Apply now and take your media buying expertise to new heights with us!,

About Us : - We are India's leading political consulting organization dedicated to provide high quality professional support for political campaigns. We strongly believe that the nation will best benefit from an enlightened political leadership in the form of Prime Minister Narendra Modi and are proud to have previously contributed in a similar capacity in the momentous election campaign of 2014, 2019, 2024 and various subsequent state elections. - Our work includes envisioning and executing innovative electioneering campaigns, facilitating capacity building of grassroots cadre and shaping governance. We add professional aspects to the strengths of the scores of grassroots workers supporting the Prime Minister and ensure optimal electoral results not as an end in itself but to add to the Prime Minister's vision for a developed India. Our work leverages on-ground activities, data analytics, research and new age media as a force multiplier for the Prime Minister's messages and actions. - We comprise a diverse group of dedicated individuals including former management consultants, lawyers, engineers, political theorists, public policy professionals and other varied sectors from premier institutes and corporates with the unified objective of meaningfully contributing to the polity of the nation. About The Role: - Associates/ Senior Associates are part of project teams in the campaigns and work with the Organization team and client team members to develop political and campaign strategy for the client (political party). They plan and manage end-to-end execution of campaign strategies, coordinate with campaign teams, and manage stakeholder engagements. - During campaigns, teams interact closely with political leaders and organizers at the constituency, district, state and national level. While this is an interesting proposition and comes with enormous exposure, it also raises expectations on maintenance of confidentiality, display of exemplary client management skills and most importantly, on performance. Teams provide insights to the internal stakeholders into the progress and effectiveness of the campaigns thorough continuous reporting and analysis. The job often requires evening and weekend work as well as extensive travel. Position Requirements: - The position would involve work in Gujarat and selected individuals will be expected to travel across the state and interact with multiple stakeholders. - The role requires intelligent, passionate, and self-driven professionals with a clear understanding of working in the consulting industry. The candidate should possess excellent problem solving, team leadership, client leadership, thought leadership and communications skills and should be able to thrive in a fast-paced, demanding work environment. In addition to this, the candidate would also be required to: 1. Contribute ideas and strategies towards the roll-out of campaign initiatives 2. Possess the ability to project-manage campaign initiatives end-to-end 3. Undertake research and present findings towards formulating on-ground initiatives 4. Possess high-quality problem solving, analytical skills and the ability to propose practical solutions for issues 5. Have a strong bias for action and ability to deal with ambiguity Desired Qualification and Experience: 1. Minimum degree from a Tier 1 academic institution 2. Political consulting or similar experience is an added advantage 3. Willingness to work, stay and travel in Gujarat 4. Language proficiency in Gujarati is must 5. Context and understanding of Gujarat's culture, geography, and political landscape will be a plus Note : Candidates Native / Bilingual Proficiency in speaking Gujrati are preferred. P.S. This is a contractual role till April 2027,

Job Description: Social Media Coordinator Role Overview: This is a full-time, on-site position for a Social Media Coordinator based in Thane. The role involves developing and implementing social media strategies, creating high-quality content, managing social media channels, monitoring campaigns, and analyzing performance metrics to evaluate success. The ideal candidate will work collaboratively with cross-functional teams and possess a thorough understanding of social media trends and best practices. Key Responsibilities: Develop and execute effective social media strategies. Create high-quality, engaging content for various platforms. Manage and maintain social media channels (e.g., Instagram, Facebook, Twitter, LinkedIn). Monitor social media campaigns and track performance metrics. Analyze data to measure campaign success and provide actionable insights. Stay updated on social media trends and best practices. Collaborate with cross-functional teams to align content with broader business goals. Engage with the online community by responding to comments and messages. Assist in planning and executing paid social media campaigns. Ensure brand consistency across all social media platforms. Qualifications: Bachelors degree or higher in Marketing, Communications, Public Relations, or a related field. Proven experience in social media management, content creation, and campaign execution. Proficiency in platforms like LinkedIn, Facebook, Twitter, and Instagram. Hands-on experience with tools such as Hootsuite, Google Analytics, and Buffer. Up-to-date knowledge of the latest social media trends and industry practices. Strong written and verbal communication skills. Excellent analytical and problem-solving abilities with keen attention to detail. Ability to collaborate effectively with cross-functional teams and stakeholders.

Performance Marketing Manager IndiaMART About IndiaMART IndiaMART is Indias largest online B2B marketplace, connecting millions of buyers and suppliers. We are seeking a high-performing Performance Marketing Manager to drive user growth, optimize paid campaigns, and scale our digital acquisition efforts. Job Overview The Performance Marketing Manager will lead the planning, execution, and optimization of paid marketing campaigns across digital channels. The ideal candidate will have a strong analytical mindset, hands-on experience with major ad platforms, and a proven track record in driving high-quality user acquisition and engagement at scale1. Key Responsibilities Develop and execute performance marketing strategies to achieve business growth and user acquisition targets. Plan, launch, and optimize paid campaigns on Google Ads, Facebook, Instagram, and other relevant platforms. Drive inquiry generation from customers through targeted campaigns and landing page optimization. Manage and optimize PPC and SEM campaigns for maximum ROI and high conversion rates. Analyze campaign performance data, generate actionable insights, and report on key metrics (CPA, CTR, conversion rates, etc.). Scale campaigns efficiently while maintaining quality acquisition and engagement. Implement automation and programmatic buying strategies where applicable. Collaborate with creative, content, and product teams to develop compelling ad creatives and messaging. Stay updated on the latest digital marketing trends, tools, and best practices. Manage marketing budgets, ensuring efficient allocation and spend optimization. Conduct A/B testing and continuous campaign optimization for better performance. Ensure all campaigns align with IndiaMART’s brand guidelines and business objectives Key Skills & Competencies Sponsored Paid Marketing (Google Ads, Facebook, Instagram, etc.) Marketing Campaigns & Strategy Development User Growth & Customer Acquisition Media Buying & Optimization PPC, SEM, and Programmatic Advertising Data Analysis & Reporting (Google Analytics, Excel, etc.) Landing Page & Conversion Rate Optimization Marketing Automation Tools (if applicable) Strong Communication & Collaboration Skills High Performance Orientation & Results-Driven Mindset Qualifications- 80% or above in 10th and 12th B.tech and MBA graduate 60% or above in Grad and PG