136 Campaign Strategy Jobs - Page 6

About The Role We are looking for a proactive, results-driven Performance Marketing Manager who will own campaign success across clients, translate business objectives into marketing outcomes, and lead execution in collaboration with freelancers and in-house teams This is a strategic + client-facing role ideal for someone who thrives on data, understands platforms deeply, and can manage multiple projects with high accountability. Responsibilities Campaign Strategy & Execution: Plan and implement high-performance ad campaigns across Google Ads, Meta Ads, and other relevant platforms (LinkedIn, YouTube, etc.) Define full-funnel strategy across TOFU, MOFU, BOFU Set clear goals for lead generation, ROAS, CAC, and lifetime value Client Relationship & Consultation Directly interface with clients to understand business goals, translate into media plans, and guide ongoing improvements Own onboarding, expectation management, and ongoing reporting Regularly advise clients on campaign adjustments, CRO, creative optimization, and revenue opportunities Performance & Optimization Track and interpret key performance metrics (CTR, CPC, CVR, CPL, ROAS, etc.) Proactively identify and resolve performance bottlenecks Recommend A/B tests across ads, landing pages, and funnel structure Cross-Functional Leadership Collaborate with content, design, and development teams to execute strategy Manage and coordinate freelancers or junior resources to ensure campaign quality Set up internal SOPs and scalable workflows for campaign operations Platform Expertise Stay current on platform algorithm changes and apply best practices Handle pixel tracking, attribution, audience targeting, and retargeting strategies Implement conversion tracking across channels and troubleshoot discrepancies Requirements Must-Haves: 3-5 years of experience in performance marketing with direct exposure to Google Ads and Meta Ads Proven success managing multiple client campaigns simultaneously Strong understanding of ad platforms, audience segmentation, tracking, and optimization Experience working in or with service businesses, B2B or ecommerce (Shopify experience is a plus) Ability to independently manage strategy, client communication, and execution oversight Technical & Analytical Comfortable reading and interpreting analytics tools (GA4, Meta Ads Manager, Google Ads, Looker Studio) Hands-on knowledge of Pixel setup, UTM tracking, attribution models Skilled in A/B testing, performance forecasting, and using performance data to make decisions Soft Skills Strong communication and stakeholder management skills Able to take ownership and drive projects end-to-end with minimal supervision Strategic mindset and problem-solving orientation Bonus Knowledge of CRO frameworks and tools (Hotjar, Clarity, etc.) Familiarity with AI tools, automation workflows, or marketing integrations (e.g., HubSpot, Zapier) Google Ads and/or Meta Blueprint certifications Role Type: Full-time

Lead marketing for 4 brands in Workspaces, F&B, Hospitality and E-commerce. Plan & execute digital campaigns, grow social media, drive leads & sales, manage creatives & hire interns. Hands-on role for a proactive, creative thinker with 2+ yrs exp

Create, manage, and optimize Google Ads campaigns. Set up and Monitor the complete Google Ads campaign including Ad group creation, AD content drafting and A/B testing etc. Stay current with Google Ads updates, policies, and best practices. Conduct keyword research and competitor analysis to drive campaign strategy. Manage budgets and bidding strategies to ensure effective ad spend.

We are seeking an experienced and dynamic Account Manager to join our thriving advertising agency. As an Account Manager, you will be responsible for building and maintaining strong client relationships, overseeing the execution of advertising campaigns, and driving business growth. This role requires exceptional leadership skills, strategic thinking, and a deep understanding of the advertising industry. What Youll Be Doing: 1. Client Relationship Management: Serve as the primary point of contact for key clients, establishing and nurturing strong relationships. Understand client objectives, business goals, and industry trends to provide strategic guidance and solutions. Conduct regular client meetings and presentations to communicate campaign updates, performance metrics, and recommendations. 2. Business Development: Identify opportunities for organic account growth and collaborate with the business development team to drive new business acquisition. Participate in client pitches and presentations, showcasing agency capabilities, and proposing strategic solutions. Stay updated on industry trends, competitor activities, and emerging technologies to identify potential business opportunities. 3. Campaign Strategy and Planning: Decode client briefs and align internal team, create execution rollout and project plans for smooth execution Collaborate with clients and internal teams to develop comprehensive advertising strategies that align with client goals. Lead brainstorming sessions and contribute innovative ideas for creative campaigns and media planning.

Understanding of the Amazon (AMS) Portal. Execute the paid campaigns based on the briefs. Maintain campaign tracking, and performance metrics. Understanding of paid & organic ways of driving growth. Coordination with Online Vendors & Internal Team Required Candidate profile 4-6 yrs exp. of working on Amazon and Flipkart platforms, Should have handled 10-15L/month campaign amount. Preferably from Gurgaon or Delhi/NCR. Early joiners desired.

Looking for Experienced Campaign Specialist with 4yr Oracle Responsys, Email Marketing, Hands-on experiences in oracle Unity CDP (Customer Data Platform) 5 Days, cabs Sal up to 14L Call Shruti - 9891918226 shruti.imaginators22@gmail.com Required Candidate profile End-to-end campaign execution which includes managing existing campaigns, new campaign setup, data selection, campaign rollout (creatives not included) and results tabulation (Reports)

Responsibilities: * Manage guest house opns & staff * Ensure cleanliness & maintenance standards * Oversee social media marketing campaigns * Coordinate hotel projects & events * Develop online marketing strategies * Talk to Corporates for Sales

About the Role: We are seeking a dynamic and creative Influencer Outreach to join our team in Mumbai. In this role, you will be responsible for strategizing and executing impactful influencer marketing campaigns across various platforms, primarily Instagram. You will work closely with both influencers and clients to ensure seamless communication and campaign success. Key Responsibilities: Develop and execute end-to-end influencer marketing strategies and creative campaigns. Identify, connect, and build strong relationships with key influencers, creators, and thought leaders. Coordinate with Instagram influencers to ensure timely and brand-aligned content delivery. Collaborate with clients to understand their goals and translate them into compelling influencer briefs. Think outside the box to conceptualize innovative influencer campaign ideas that drive engagement and conversions. Monitor and track campaign performance metrics and provide post-campaign analysis and reports. Required Skills & Qualifications: Minimum 3-5 years of hands-on experience in influencer marketing, outreach, or talent management. Strong understanding of the social media landscape, especially Instagram trends and influencer dynamics. Excellent communication and negotiation skills. Ability to multitask, manage timelines, and maintain strong attention to detail. Experience in working directly with clients and understanding brand expectations. Please note that Idiotic Media is currently hiring for the following in-office positions at our Mumbai location: 2 Executives and 1 Manager.

What is this role about? Manager, Digital Demand Generation is responsible for formulating and executing the digital demand generation strategies to fuel growth of McGraw Hill Indias Test Preparation business. Reporting into the Associate Director, Digital Solutions and Demand Generation, the person will execute multi-channel digital demand generation strategies across channels, platforms and media. The person will lead a team of associate managers and a creative designer to support execution of all these activities. The person will work closely with the product manager(s), members of the content team, marketing agencies, and our author/affiliates ecosystem. This a high-impact role which requires the person to think strategically and get deeply involved in the day-to-day execution of various digital demand generation campaigns. What you will be doing: 1. DIGITAL DEMAND GENERATION Formulate a solid multi-channel digital demand generation strategy, including paid media, social media, content marketing, and author/affiliate initiatives etc, for McGraw Hill Test prep Business in India. Own the planning, execution and continuous optimization of digital demand generation campaigns to maximize the ROI, while maintaining consistency of messaging across different channels and ensure its alignment with overall brand identity of the McGraw Hill. Continuously scan and track developments in the market to identify new, high-impact digital demand generation routes and optimize ongoing efforts. 2. PERFORMANCE MARKETING AND PAID MEDIA OPTIMIZATION Manage and execute multi-channel paid campaigns for demand generation and user acquisition including Google Ads, Meta, YouTube, LinkedIn, X and other suitable platforms. Drive continuous A/B testing and ad optimization for creatives, messaging & audience. Consistently improve the Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and other metrices relevant to specific channels and campaigns. Manage the relationship with agencies and partners involved in execution of digital demand generation strategies across channels. 3. DEMAND GENERATION VIA ORGANIC AND SOCIAL MEDIA CHANNELS Use the social media channels to maximise engagement and brand awareness among the target groups and enhance the product value-proposition of McGraw Hill products. Envision and execute author-led user engagement events and continuously test and optimize these campaign ideas to maximise the ROI. Leverage content marketing opportunities to boost engagement and build a community of users having regular brand interactions. Develop and manage email campaigns, WhatsApp campaigns, and other retargeting efforts to build product awareness, drive demand generation and increase usage. 4. DATA ANALYTICS Build and maintain comprehensive dashboards to track campaign performance across organic and inorganic channels. Leverage Google Analytics, marketing automation tools like Marketo and CRM insights to refine demand generation strategies. Provide regular updates and reports to senior leadership on performance data to enable data-driven decision-making. 5. BUDGET AND TEAM MANAGEMENT Manage and optimize usage of available budget to ensure ROI driven efficient spending Lead and mentor a team of marketeers to execute high-impact programs. What you need to be considered: 3-5 years of proven track record in scaling B2C digital demand generation campaigns to drive user and revenue growth, preferably in a FMCG, education or healthcare sector. A problem-solving mindset with high attention to detail. Good understanding of consumer psychology and principles of A/B testing and campaign optimization, preferably with some real experience in these areas. Strong organizational skills to collaborate with internal and external teams to drive multiple high-impact programs in parallel. Excellent written and verbal communication skills and bias for data-driven decision-making. Knowledge of the latest technology trends and their applications in consumer-focused sector. Expertise, backed by real world experience, in running targeted campaigns on Google Ads, Meta Ads, YouTube Ads, and other advertising platforms. Proficiency, backed by real world experience, in tools like Google Analytics, Google Search Console, Google Tag Manager, Marketo, SEMrush, etc. Creative bent of mind to facilitate innovative and compelling storytelling and translate marketing strategies into engaging campaigns. Understanding of design principles like color theory, typography and layout to guide designers and ensure high-quality visuals.

Role & responsibilities Market Analysis Conduct market research and analysis to identify market trends, customer needs, and competitive landscape in international markets. Understand the consumer behavior, need analysis and profiling. Identify market entry opportunities and assist in developing GTM for new regions. Campaign Development and Execution: Collaborate with regional S&M teams to develop and execute marketing campaigns, promotions, and product launches in international markets. Create compelling and localized marketing content, including advertisements, email marketing, ATL & BTL Monitor campaign performance, measure key performance indicators (KPIs), and provide regular reports and insights. Marketing Partner Management: Evaluate distribution channels in alignment with the head office team and identify partners in international markets. Develop and maintain strong relationships with distributors, resellers, and strategic partners. Collaborate with media partners to develop joint marketing programs and initiatives. Event Planning and Management: Plan and coordinate international trade shows, exhibitions, conferences, and other marketing events. Collaborate with internal teams and external vendors to ensure successful event execution. Leverage events as opportunities to generate leads, build relationships, and enhance brand awareness. Customer Experience: Identify key on-site touchpoints from the customer journey and implement best practices. Bridge the gap between customers and the brand to ensure that the touchpoints across the customers' journey are engaging, efficient and effective. This by planning & creating an experience in alignment to brand & campaign theme. Budgeting and Performance Analysis: Develop and manage marketing budgets for international markets. Monitor and analyze marketing performance, including ROI and market penetration. Provide insights and recommendations to optimize marketing activities and budget allocation. Cross Functional Collaboration: Collaborate with cross-functional teams, including sales, product management, and regional marketing teams, to align marketing strategies with overall business objectives. Work with Brand, Digital, SMO & PR team to achieve the overall marketing plan objectives in terms of communication delivery & lead gen. Right from producing informational kits to developing campaign pitch to training sales reps on how to move customers along the buyer's journey more effectively Preferred candidate profile Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is preferred. Proven experience in international marketing, preferably in a global or multi-national company. In-depth knowledge of international marketing , market dynamics, and cultural considerations. Strong understanding of branding, marketing principles, and best practices. Experience in developing and executing marketing campaigns across various channels, including digital and traditional. Good analytical skills and ability to interpret market research and performance data. Strong project management and organizational skills. Excellent communication and collaboration skills. Fluency in multiple languages is a plus.

We are seeking a dynamic and experienced E-commerce Specialist to lead and grow our presence across major online marketplaces. This role offers an exciting opportunity to shape the digital commerce strategy of a growing brand.