Performance Marketing Executive (Google Ads)

As an SEM Specialist at Toprankers, you will play a crucial role in driving the success of our digital marketing campaigns. Your responsibilities will include developing and executing SEM strategies across various platforms such as Google Ads and Meta Ads. You will be tasked with managing high-budget campaigns, optimizing performance, and maximizing ROI to meet our business objectives. Your key duties will involve planning, creating, and implementing SEM campaigns, conducting A/B testing, and optimizing ad creatives and landing pages. You will continuously analyze campaign performance using tools like Google Analytics and Looker Studio to identify opportunities for improvement and enhance user journeys for increased conversions. Moreover, you will be expected to stay abreast of the latest SEM practices, conduct research on keywords and market trends, and provide valuable insights to internal stakeholders. Your ability to manage monthly campaign budgets effectively and collaborate with cross-functional teams will be essential in aligning SEM activities with our overall business goals. To excel in this role, you should possess a graduation degree, at least 3 years of hands-on experience in SEM and Google Ads management, and relevant certifications such as Google Ads Certification. A deep understanding of the paid marketing ecosystem, proficiency in Google Ads, Meta Ads, Google Analytics, and Looker Studio, strong analytical skills, and a creative mindset are also crucial for success. If you are a proactive, self-driven individual with excellent problem-solving skills and a passion for digital marketing, we invite you to join our dynamic team at Toprankers and contribute to our mission of providing high-quality educational content and support to students nationwide.,