Performance Marketing Executive (Google Ads)

As a Performance Marketing Executive specializing in Google Ads, your role will involve planning, optimizing, and managing paid campaigns to drive measurable results. Your responsibilities will include: - Planning, creating, and managing Google Ads campaigns across Search, Display, and YouTube platforms. - Conducting thorough keyword research and competitor analysis to inform campaign strategies. - Optimizing campaigns to maximize ROI and decrease CPC. - Monitoring daily performance metrics and generating comprehensive campaign performance reports. - Collaborating with content and design teams to develop compelling ad creatives. - Staying abreast of industry trends and updates within Google Ads. To excel in this role, you should possess the following skills: - Proficiency in Google Ads, Google Analytics, and Tag Manager. - Ability to analyze ad performance data and implement enhancements for better results. - Basic understanding of SEO principles and digital marketing fundamentals. - Effective communication and reporting abilities. Qualifications required for this position include: - A Bachelor's degree in Marketing, Business, or a related field. - Google Ads Certification would be considered advantageous. If you join our team, you will have the opportunity to showcase your expertise in performance marketing and contribute to the success of our campaigns.,