Digital Strategist

As a Digital Campaign Strategist at Impulse Digital, you will be responsible for developing and implementing digital campaign strategies across various platforms such as Facebook, Twitter, YouTube, Pinterest, Instagram, and Mobile. Your primary goal will be to align these strategies with the brand's philosophy and objectives, while ensuring high creativity standards are met. You will be expected to monitor industry trends in digital and new media, as well as competitor offerings, to identify new business opportunities and enhance existing services. Your innovative and creative mindset will drive brand development and strategy, collaborating closely with the account planning team and contributing to campaign brainstorming and ideation. Your role will involve conducting daily research on social media updates and trends, utilizing analytics tools to measure campaign performance, and staying up-to-date with digital marketing trends. Working alongside the Account Manager and Planning team, you will be instrumental in distilling brand goals and developing strategies based on briefs. Providing timely feedback to internal teams, ensuring revisions are made as needed, and taking ownership of brand goals and targets will be crucial aspects of your responsibilities. Additionally, you will play a key role in creating engaging content, promoting brand initiatives, and monitoring campaign effectiveness through analytics. To be successful in this role, you should have a minimum of 4 years of experience in digital marketing strategy development, strong analytical skills, and a deep understanding of consumer behavior. Excellent written and verbal communication skills, creative problem-solving abilities, and the capacity to work independently with high productivity levels are essential. Previous agency experience and a creative mindset are also required for this position.,