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Adfactors Pr
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Digital Strategist

Digital Strategist

Adfactors Pr

3 - 5 years

5 - 7 Lacs

mumbai new delhi bengaluru

Posted:1 day ago| Platform:

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Skills Required

social media marketing industry research content strategy public relations digital content corporate branding employee engagement healthcare digital marketing financial services

Work Mode

Work from Office

Job Type

Full Time

Job Description

Our digital reputation teams work at the intersection of corporate communication/ reputation management and digital technology/ data analytics. They work closely with our public relations teams to:

Analyze search and social media data, undertake industry research, understand the clients reputation opportunities and challenges, and create data-driven, counsel-led, impact-focused digital reputation solutions, with a focus on LinkedIn.

Create a LinkedIn-first content strategy to create, curate, and cross-post long-form content for the company page and key CXO, employee, and influencer profiles.

Create infographics, carousels, videos, and newsletters to present complex facts and narratives in a compelling and engaging manner.

The content will link the companys initiatives to larger narratives around nation-building, ESG/ sustainability/ social impact/ governance, purpose/ leadership/ culture/ diversity, and digital transformation/ innovation/ market disruption.

Convert press releases into multimedia press kits with infographics, visual summaries, LinkedIn/ Twitter copies, and video interviews.

Map online journalists, digital content creators, and key opinion leaders with influence around niche topics and industries, build relationships with them, and engage them in advocacy programs for our clients.

Map and track reputation risks to our clients, create risk preparedness plans, and manage crisis situations and incidents for our clients.

About the Role

We are looking for

Digital Strategists

with

3-5 years

of experience to work with some of our digital teams in Mumbai, Delhi, and Bengaluru. They will:

Develop an overall understanding of the clients reputation opportunities and challenges, the broader media and conversational ecosystem in which the client is situated, and the ever-changing toolkit to protect and strengthen the clients reputation.

Lead on directly understanding client briefs, creating customized solutions, briefing different team members, synchronizing their workstreams, putting together the pitch deck, and participating in business development pitches.

Lead on working with the team to put together the analysis and recommendations for retainer clients for quarterly reviews.

Required Skills

Broad experience in digital marketing including content marketing, social media marketing, and influencer marketing, with a focus on reputation management, B2B marketing and LinkedIn marketing.

Experience in working with complex businesses like infrastructure, energy, healthcare, financial services, and education and new economy businesses like FinTech, HealthTech, EdTech, and EnterpriseTech.

At least some digital agency experience and ideally some experience in public relations agencies.

Experience in directly understanding client briefs, creating customized solutions, and participating in business development pitches.

A track record of stability and demonstrated growth in previous roles and an intention to build a long-term career with us.

Strategic and digital acumen, critical thinking, creativity, self-motivation, time management, and eagerness to learn new skills and mindsets.

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