Digital Strategist

Job Profile: Digital Marketing Head

Location:

Company:

Experience:

Overview

Atwias

Beyond strategy, this leader must be hands-on with tools, AI workflows, paid media, automation, and analyticswhile also building, mentoring, and scaling the digital marketing team.

This is a client-facing, performance-oriented leadership role with strong accountability on delivery, growth, and retention.

Key Responsibilities

1. Client Acquisition & Relationship Management

• Visit clients, conduct requirement deep-dives, diagnose business gaps, and recommend actionable digital-first solutions.
• Close new accounts through presentations, demos, performance audits, and strategic proposals.
• Own CXO-level conversations and manage stakeholder expectations with clarity and confidence.
• Oversee end-to-end onboardingfrom pitch ? proposal ? scope ? execution flow.

2. Digital Strategy & Solution Architecture

• Craft ROI-driven digital growth plans combining Meta, Google, SEO, content, automation, CRM, AI, and UX.
• Translate business goals into performance funnels, landing page architecture, CRM setups, and creative strategy.
• Build AI-powered strategies: chatbots, automation flows, AI-content generation, predictive analytics, and personalisation engines.
• Design end-to-end campaign architectures, including audiences, creative direction, budget splits, and tracking.

3. Hands-On Execution & Tech Enablement

• Strong working knowledge of:

• Google Ads

  ,

  Meta Ads

  ,

  GA4

  ,

  Search Console

  ,

• Zoho CRM / WATI

  ,

  automation tools

  ,

  pixel setups

  ,

• Shopify

  ,

  WordPress

  ,

• AI tools

  (ChatGPT, Firefly, Midjourney, automation apps).
• Ability to configure tracking systems, lead funnels, data dashboards, conversion APIs, and attribution layers.
• Guide teams with hands-on problem solvingnever dependent, always capable.

4. Team Leadership & Delivery Management

• Lead the Digital Marketing, Performance, Creative, and Content teams.
• Build a high-accountability culture with daily standups, weekly reviews, SOPs, and performance scorecards.
• Train teams on new tools, AI workflows, best practices, and innovation pilots.
• Ensure every campaign is on-time, on-brand, and performance-driven.

5. Performance Monitoring & Growth Ownership

• Own the delivery of KPIs across CPL, CAC, ROAS, traffic, engagement, and lead-to-conversion.
• Build dashboards and weekly/monthly reports with insights and next-action plans.
• Proactively solve drops in quality, creative fatigue, campaign issues, or lead flow disruptions.
• Mentor teams to experiment, optimise, and scale.

6. Sales, Pitches & Business Growth

• Participate in discovery calls, demos, and client meetingsonline & onsite.
• Present Atwias digital capabilities, case studies, creative strategy, and AI-powered solutions.
• Build proposals, decks, budgets, and growth roadmaps.
• Drive upselling & cross-selling of branding, digital, and tech services.
  

Required Skills & Expertise

• 812 years in digital marketing with at least 3 years in leadership.
• Strong command over Google Ads, Meta Ads, Analytics, SEO, CRM, automation, and AI tools.
• Strong presentation skills & ability to simplify complex tech to clients.
• Excellent stakeholder management and consultative selling skills.
• Ability to work with creative, performance, content, tech, and management teams simultaneously.
• Deep understanding of real estate, retail, e-commerce, and service industries (preferred).
• Mature decision-maker, goal-driven, calm under pressure, and solutions-oriented.

Personality Traits

• Strategic thinker with hands-on execution capability
• Mature, stable, and responsible
• Client-facing confidence and ownership mindset
• Data-driven and insight-led decision-making
• Passion for innovation, AI, and automation
• Team-first leadership qualities

Key Outcomes Expected

• Strong client satisfaction & retention
• Growth in digital performance across all accounts
• Faster onboarding & smoother execution
• Higher quality of creative + performance delivery
• Expansion of digital revenue through pitches and upsells
• Establish Atwias as a high-performance, AI-integrated digital agency