As a project lead with 5+ years of experience in Digital Marketing, your primary focus will be on campaign strategy and organizing/managing resources, both internal and client-facing. You will be responsible for preparing project plans and executing various digital marketing campaigns across web, SEO/SEM, marketing database, email, social media, and display advertising channels. Your role will involve designing, building, and maintaining the company's social media presence and identifying trends and insights to optimize performance. Key Responsibilities: - Prepare and execute web, SEO/SEM, marketing database, email, social media, and display advertising campaigns - Design, build, and maintain the company's social media presence - Identify trends and insights to optimize campaign performance - Brainstorm innovative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and enhance user experience - Evaluate end-to-end customer experience and optimize user funnels - Collaborate with agencies and vendor partners - Stay updated on the latest trends and best practices in online marketing Qualifications Required: - Diploma or Certification in Digital Marketing or a related field preferred - Proven working experience in digital marketing - Experience leading and managing SEO/SEM, marketing, social media, and display advertising campaigns - Highly creative with the ability to identify target audiences and devise engaging digital campaigns - Knowledge of website analytics tools and ad serving tools - Experience in optimizing landing pages and user funnels - Working knowledge of Google Adwords campaigns, HTML, CSS, and JavaScript - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement In this role, you will have the opportunity to contribute to the company's growth by leveraging your expertise in digital marketing to drive successful campaigns and optimize performance through data-driven strategies.,