Performance Marketing Head Q-Commerce & E-Commerce

Key Responsibilities

• Campaign Strategy & Execution

• Plan and execute performance marketing campaigns across Q-Commerce platforms (BlinkIT, Zepto, Swiggy Instamart).
• Manage advertising campaigns on Amazon Ads, Flipkart Ads, and other relevant e-commerce platforms.
• Optimize campaigns for

  ACoS, ROAS, CTR, conversion rate, and cost efficiency

  .

• Performance Analytics & Reporting

• Track, measure, and report campaign performance using platform dashboards and analytics tools.
• Analyze customer acquisition cost (CAC), lifetime value (LTV), and ROI across channels.
• Prepare weekly/monthly performance reports with insights and action plans.

• Collaboration & Stakeholder Management

• Work closely with category managers, sales, and creative teams to align marketing activities with business goals.
• Coordinate with agencies and platform partners to explore beta features and new ad formats.

• Optimization & Growth

• Continuously A/B test creatives, ad copies, and targeting strategies to improve performance.
• Stay updated on

  platform algorithm changes, new ad products, and marketplace trends

  .
• Explore opportunities to scale budgets effectively across Q-Commerce and E-Commerce platforms.

Required Skills & Qualifications

• Experience:

  14- 20 years in performance marketing with focus on

  Q-Commerce and E-Commerce platforms

  .

• Platforms Expertise:

• Q-Commerce Ads: BlinkIT Ads, Zepto Ads, Swiggy Instamart Ads (must-have).
• E-Commerce Ads: Amazon Ads (Sponsored Products, Brands, Display, DSP), Flipkart Ads, Myntra Ads (preferred).
• Strong understanding of

  conversion funnels, attribution models, bidding strategies, and marketplace dynamics

  .
• Proficiency in using analytics tools like

  Excel, Google Analytics, or marketplace dashboards

  .
• Data-driven mindset with ability to extract insights and translate into actionable strategies.
• Strong communication and stakeholder management skills.