136 Campaign Strategy Jobs - Page 4

Experience Level : 5 - 6 Years (3 years in Agency set-up) Job Overview : - We are seeking an experienced and strategic-minded Group Head of Social Media to lead our client-based social media team. - This role requires a dynamic individual who can ideate and execute effective social media campaigns giving great results that meet with client's objectives, foster a cohesive team environment, and cultivate strong client relationships. - The ideal candidate should possess a deep understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills. Job Description : Ideation and Strategy of Campaigns : - Develop innovative and tailored integrated marketing strategies that align with client's objectives, target audiences, and industry trends. - Lead brainstorming sessions to generate creative campaign ideas, considering various platforms, formats, and engagement techniques. - Collaborate with the creative team to conceptualize engaging content that resonates with the intended audiences. Team Management : - Lead, mentor, and inspire a team of social media account managers and executives. - Set clear performance expectations, provide regular feedback, and conduct performance evaluations. - Foster a collaborative and innovative team culture that encourages the sharing of ideas and professional growth. Client Management : - Develop and maintain strong relationships with the clients through regular communication, meetings & strategic interaction. - Clearly understand clients' goals, needs, and expectations and ensure that marketing strategy media strategies align with their business objectives. - Present campaign proposals, strategies, and other integrated marketing reports to clients in a compelling and informative manner. - Proactively address client concerns, feedback, and requests to ensure their satisfaction and long-term partnership. Requirements : - Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred). - 5-6 years of proven experience in social media management within a client-based agency or related environment. (With minimum 3 years of agency experience). - Demonstrated success in devising and executing impactful social media strategies for a variety of clients. - Profound understanding of social media platforms, algorithms, content formats, and best practices. - Proven track record of generating exceptional results via integrated marketing strategies (online + offline) must have. - Strong analytical skills to interpret data and insights for continuous campaign optimization. - Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients. - Proven leadership skills with experience in managing and developing high-performing teams. - Adept at managing multiple client relationships simultaneously and adept at handling client feedback and expectations. - Experience in presenting campaign strategies and performance reports to clients. - Detail-oriented, organized, and able to meet tight deadlines in a fast-paced environment. - Creative thinker with the ability to ideate innovative and tailored campaigns that drive engagement. - In-depth knowledge of the broader marketing landscape and how social media integrates into comprehensive strategies.

We are looking for a social media Ninja (Senior Associate) for our Hyderabadlocation. Should be from an agency background with at least 2-3 years of experience. Not just the big idea person but also someone who can translate those exciting boardroom discussions to a project plan. Clarification: The final designation for the position will be basis the selected candidates existing experience and as per internal company standards. Responsibilities: Compile project briefs and effectively communicate Social Media plans/campaign strategies to clients Using data and behavioral insights to help formulate strategic solutions and relevant social media campaigns for brands Innovate in terms of ideas for content and impact campaign Client retention and relationship development Ensure maintenance of performance of accounts with minimum escalations Communicate and collaborate with internal teams like strategy team, creative team, video team, content team, Paid team, SEO team, etc Creation of orientation deck and process documentation Create documents for timelines, ratecards, SLAs, briefing documents, reporting templates, etc. Deliver monthly and quarterly reports and updates On cloud reporting templates and format with insight based reports Stay up to date with industry and market trends and best practices, continuously up-skilling according to the needs of the business and industry Requirements: In-depth understanding and knowledge of social media platforms Understanding of how integrated digital campaigns are created Hands on experience on tools like Semrush, Hootsuite, Sprinklr, etc Ability to develop deep insights from analytics and historical data Excellent written and spoken communication skills

JobDescription – Campaign Manager (Agency Channel ) Location Independent role based in HeadOffice. Requires travelling to various branches across the country Key Responsibilities Agency Channel Campaign Strategy & Execution: o Develop and execute sales-boosting cross sell campaigns tailored for the Agency channel,driving agent productivity and premium growth through cross sell in line withmonthly and quarterly channel objectives o Design data-driveninitiatives to enhance new agentproductivity, customer retention campaigns through cross sell and explore newcross-sell opportunities o Align campaignswith field sales teams, ensuring seamless execution and adoption at branch andagent levels Sales Performance & Growth Initiatives: o Work closely withregional and zonal sales heads to drive key performance metrics o Identify saleschallenges and create tactical interventions to improve agent engagement andbusiness outcomes o Track and optimizecampaigns based on business targets, agent productivity, and revenue impact Stakeholder & Field Engagement: o Partner with agencysales teams, training, and product teams to drive frontline enablement andcampaign effectiveness o Engage with branchleadership to execute localized sales strategies and ensure fieldparticipation in campaigns o Ensure alignmentwith digital, IT, and analytics teams for smooth execution oftech-enabled campaigns Process Optimization & Campaign Automation: o Leverage CRM, salesenablement tools, and automation platforms to optimize campaign execution o Create structuredSOPs to streamline campaign rollout and tracking mechanisms o Implement bestpractices for agent engagement, incentive campaigns, and digital adoption Experience Required 7-12 years in life insurance, with strong exposureto Agency sales, sales strategy and frontline campaign execution Key Skills Agency Channel Expertise Deep understanding of agent activation, retention and sales performance levers through cross sell Sales & Business Acumen Ability to drive revenue growth through targeted interventions and strategic execution Campaign Planning & Execution Proven track record in executing high-impact, data-driven campaigns at field level Stakeholder Management Strong collaboration with frontline sales, marketing, product, and training teams Tech & Digital Savvy Exposure to CRM tools, campaign automation, and data-driven decision-making Qualifications - Graduate / MBA

Job Title: Marketing Executive Job Summary: The Marketing Executive will develop and execute data-driven B2B marketing campaigns to strengthen client relationships and drive loyalty within our Travel Care business line. This role emphasizes content creation and managing personalized campaigns across various channels using advanced analytics and segmentation. Key Responsibilities: Campaign Strategy: Develop and execute B2B marketing campaigns for the Travel Care line. Content Creation: Create engaging content for email, LinkedIn, and other digital platforms, ensuring alignment with brand objectives. Graphic and Video Content: Design graphics using Photoshop and produce videos with Premiere Pro to support campaigns. Client Journey Management: Design and manage client journeys for seamless interactions. Market Analysis: Conduct research to identify trends and target audiences. Performance Tracking: Analyze campaign performance metrics to optimize strategies. Collaboration: Work with sales, product, and customer service teams for campaign alignment. Personalization: Utilize tools for personalized communication across multiple channels. Client Segmentation: Manage client segments for targeted engagement. AI-Based Insights: Leverage AI-driven analytics to enhance engagement strategies. Omnichannel Optimization: Refine campaigns based on performance data and feedback. Key Qualifications: Education: Bachelors degree in Marketing, Business, Communications, or related field. Experience: Proven B2B campaign management experience, preferably in the travel industry. Skills: Proficiency in marketing automation tools (e.g., Marketo, HubSpot). Strong analytical and project management skills. Knowledge of digital marketing strategies. Expertise in AI-driven personalization. Proficiency in Adobe Photoshop and Premiere Pro. Familiarity with customer engagement platforms and AI tools.

JOB Description: Position: Senior Performance Marketing Manager Location: Hyderabad Department: Marketing Reports To: GM- Marketing About the Role We are seeking a data-driven Senior Performance Marketing Manager to lead our digital acquisition strategy, driving scalable growth for our drone solutions (sales, subscriptions, and training programs) across rural and semi-urban markets. You will own end-to-end campaign execution, optimization, and reporting maximizing ROI while reducing Customer Acquisition Cost(CAC)in the agri-tech and smart farming space. Key Responsibilities Strategy & Execution: Develop and execute multi-channel performance marketing strategies (Google Ads, Meta, LinkedIn, YouTube, programmatic) to generate high-quality leads and conversions. Manage campaigns across search, display, video, and retargeting, tailored to rural/semi-urban audiences. Data & Optimization: Define and track KPIs (Return on Ad Spent, Customer Acquisition Cost, Cost per lead, Life time value) (ROAS, CAC, CPL, LTV) to measure channel effectiveness. Continuously optimize landing pages, creatives, and ad copies for higher conversion rates. Lead A/B testing frameworks and implement data-backed improvements. Collaboration & Alignment: Partner with sales, product, and regional teams to align messaging, targeting, and campaign timing. Leverage CRM (Zoho) and automation tools to nurture leads through the funnel. Market & Competitive Intelligence: Stay ahead of agri-tech/drone industry trends, competitor campaigns, and emerging digital innovations. Adapt strategies to cultural and behavioural nuances in Indian/global emerging markets. Budget & Reporting: Manage performance budgets efficiently, ensuring optimal spend allocation. Deliver regular performance reports to stakeholders with actionable insights. Requirements 8+ years in performance/digital marketing, preferably in Tech, Hardware, or agri-tech . Proven success managing high-budget campaigns (lead gen/e-commerce) with measurable ROI. Expertise in: Platforms: Google Ads, Meta Business Suite, LinkedIn Ads, programmatic. Analytics: GA4, Looker Studio, Hotjar, Excel/Sheets (pivot tables, formulas), BI tools. Deep understanding of rural/semi-urban marketing in India or similar emerging markets. Strong analytical mindset and ability to translate data into growth strategies. Excellent communication and cross-functional collaboration skills. Bonus: Experience in drones, IoT, or smart farming ; familiarity with marketing automation.

Role & responsibilities 1. Strategy & Planning - Define campaign objectives (e.g., leads, sales, traffic, awareness). - Conduct in-depth keyword research and competitor benchmarking. - Architect full-funnel campaign structures (Search, Display, YouTube, Performance Max, etc.). - Allocate budgets across channels and campaigns for optimal ROI. 2. Campaign Setup - Create ad groups, ads, extensions, and relevant targeting. - Ensure proper conversion tracking via Google Tag Manager or GA4. - Setup audience segments (remarketing, in-market, custom audiences). 3. Optimization Continuously monitor performance metrics CTR, CPC, Quality Score, Conversion Rate, ROAS. Conduct A/B testing (ad copy, landing pages, bidding strategies). Optimize bids, keywords, match types, and ad scheduling. Exclude irrelevant search terms through negative keywords. 4. Reporting & Analysis Deliver weekly and monthly performance reports. Generate actionable insights best-performing creatives, attribution trends, and cost efficiencies. Leverage GA4, Search Console, and Google Ads for deep performance analysis. 5. Maintenance & Hygiene Regular audits to pause underperforming keywords/ad groups. Ensure proper budget pacing and spend limits. Ensure compliance with Google Ads policies and brand standards. Must Haves Collaborate effectively with creative, content, analytics, product, and technology teams to ensure alignment on campaign goals and timely execution. Hands-on experience with Google Ads (Search, Display, YouTube, Performance Max). Strong understanding of campaign strategy, ad structuring, and audience segmentation. Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Search Console. Expertise in data-driven optimization, including A/B testing and bid strategy refinement. Solid grasp of performance metrics (ROAS, CTR, CPC, CVR, Quality Score). Strong communication and stakeholder management skills. Ability to forecast performance and align marketing with business goals Interested candidates may share their profiles at muskan.gandhi@girnarsoft.com

Own overall campaign performance for AX accounts across all channels of advertising and marketing Review campaign builds within Ad platforms and monitor media campaigns to ensure metrics are met (Budget, Pacing, Optimizations, KPIs) to achieve targeted results and maximize ROI Monitor campaign performance to ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs Provide optimization recommendations by analyzing data, reports and tracking performance that will drive awareness, create opportunities, engagements and conversions, thus meeting and exceeding revenue targets Operate QA of campaign setup across channels to ensure correct campaign setup for ultimate success Work with Ad Ops to manage optimize all media efforts by recommending changes in campaign structure, highlighting strategies and best practices that will meet clients goals more effectively and efficiently Review campaign reports to assess campaign strengths and weakness and identify areas for improvement Provide regular analysis and insight on campaign delivery, management and new campaign strategy development Liaise with various teams including ops (search, programmatic and social teams), account management, product/ SMEs to meet and exceed goals Maintain a thorough understanding of digital marketing industry news and advancements, consumer trends, marketing, advertising best practices, advertising platforms, features, and internal products and service offering Required skills experience At least 3+ years relevant experience in Digital Operations or Marketing Position An expert in at least two of the following ad platforms: Google Ads, Facebook Business Manager, TTD, Simpli.fi, Basis, Amazon Campaign Manager, TikTok, LinkedIn and Site Impact Must be able to coordinate and communicate effectively across multiple teams to deliver the desired outcome Prior online ad trafficking and programmatic media campaign build experience Motivated, highly analytical and problem-solving skills with an attention to detail Strong time management and organizational skills with the ability to multitask thrive in a fast-paced environment Excellent client service, verbal and written communication skills A team player, strong desire to contribute and proven ability to develop strong relationships with teams of all levels Bonus skills experience Google Tag Manager Experience and understanding of tags, triggers and setup Google Ads Certified Reporting Experience with Google Analytics (GA360) and GA4 Any other industry certifications in Digital Marketing i.e.: Simpli.fi Bullseye 101 102 Working knowledge of HTML, CSS and JavaScript

The Team Leader is responsible for leading a team of Media Planners, Ad Traffickers, Optimizers, and/or Sales Coordinators to manage day-to-day operations. He/She will work with the Digital Design Team (Ad Ops) throughout the project life cycle, to support the design, development, and implementation of campaigns/orders. Also, oversees the production process and acts as liaison between clients, internal and external sales representatives, managers, and other cross-functional departments. Qualifications Degree holder with at least 3 years of experience in online marketing, digital advertising, mobile or related environment (DSP) Experience in developing and implementing various digital advertising strategies Must have solid understanding of marketing principles, audience targeting and data collection methods. Knowledgeable on agency and publisher advertisement tags, performance metrics for advertising campaigns, scheduling and reporting preparation. Must demonstrate exceptional leadership capabilities

Immediate joiners preferred .. Job Title: Senior Account Manager (Paid Search) Experience: Minimum 4+ Years Location: Remote [Hybrid later] (Pune / Coimbatore / chennai / Mumbai / Gurugram / Bengaluru) Type: Full-Time Shift : Night Shift Role Overview: We are looking for an Account Manager to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets. Key Responsibilities: Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff Liaises with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas Interprets performance reports to provide actionable insights and analysis to meet campaign objectives Coaches and develops junior staff, supervising their projects and day to day activities Builds strong relationships across client services team and with client Technical Skillset Required: Microsoft Ads (Bing Ads) Min. 1.5 to 7 Yrs. Client Campaign Implementation, optimisation and uploads Managing programmatic pages, social pages and paid ad campaigns Very good in communication. Interested share resume on devi.kalyai@weareams.com

Immediate joiners preferred .. Job Title: Account Manager (Paid Search) Experience: Minimum 3 Years Location: Remote [Hybrid later] Type: Full-Time Shift : Night Shift Role Overview: We are looking for an Account Manager to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets. Key Responsibilities: Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff Liaises with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas Interprets performance reports to provide actionable insights and analysis to meet campaign objectives Coaches and develops junior staff, supervising their projects and day to day activities Builds strong relationships across client services team and with client Technical Skillset Required: Microsoft Ads (Bing Ads) Min. 1.5 to 7 Yrs. Client Campaign Implementation, optimisation and uploads Managing programmatic pages, social pages and paid ad campaigns Very good in communication. Interested share resume on dhanashree.chitre@weareams.com

Role & responsibilities Campaign Management: Plan, create, launch, and manage paid media campaigns on Meta Ads and Google Ads to achieve business goals and objectives. Optimization: Continuously monitor, analyze, and optimize campaigns to ensure maximum performance, including improving CTR, conversion rates, and ROI. A/B Testing: Develop and execute A/B tests to determine the most effective strategies, targeting, ad creatives, and bidding tactics. Audience Targeting: Utilize advanced audience segmentation and targeting strategies to ensure ads reach the right customers. Budget Management: Allocate and manage budgets across campaigns to ensure efficient spending and achieve desired results. Analytics & Reporting: Use performance metrics and analytics tools (e.g., Google Analytics, Facebook Ads Manager) to track campaign performance and provide regular reports to stakeholders with actionable insights. Trend Monitoring: Stay up-to-date with the latest trends, tools, and best practices in digital advertising to maintain competitiveness in the market. Collaboration: Work closely with creative teams to develop compelling ad creatives and copy, ensuring alignment with brand guidelines and campaign objectives. Preferred candidate profile Experience: 5 to 6 years of experience in performance marketing, with a focus on Meta Ads (Facebook/Instagram) and Google Ads. Platform Expertise: Strong knowledge of Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram) platforms and their respective ad management tools. Analytical Skills: Ability to interpret data and performance metrics, and to make data-driven decisions to optimize campaigns. Technical Skills: Familiarity with Google Analytics, Google Tag Manager, and other tracking tools. Proficiency in Microsoft Excel or Google Sheets for reporting. Creative Mindset : Ability to collaborate with creative teams to develop compelling ads that resonate with target audiences. Communication Skills: Strong written and verbal communication skills for reporting and cross-team collaboration. Certification: Google Ads and Meta Ads certifications are a plus. Take ownership, accountability, and responsibility for the role and organization requirements Adaptable and open-minded- Good at planning, organizing, and scheduling work tasks

Role & responsibilities Social Media Strategy & Execution Design and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) tailored for real estate audiences. Work with designers and agencies to ensure creatives are brand-aligned and visually effective. Plan monthly calendars, trending content, reels, and campaigns Identify, onboard, and manage real estate, lifestyle, and finance influencers. Negotiate and track performance of influencer campaigns to ensure high ROI. Content Planning & Briefing Ideate campaigns and write structured creative briefs for agency/design teams. Coordinate production of video shoots, walkthroughs, project explainers, etc. Ensure content is aligned with project USPs and buyer motivations. Market Research & Trend Monitoring Stay updated on real estate market trends, digital campaign innovations, and competitor activities. Use insights to guide content themes, tone, and aesthetics. Campaign Management & Lead Generation Coordinate with performance marketing team for campaign input. Ensure landing pages, CTAs, and visuals are aligned with campaign goals. Track metrics and make data-driven improvements. Preferred candidate profile Bachelors or Masters degree in Marketing, Communications, or related field. 3-6 years of experience in real estate or related high-involvement sectors. Strong command over content trends, storytelling formats, and platform-specific best practices. Experience in managing agencies and influencers. Excellent verbal and written communication skills. A good aesthetic sense and ability to translate business objectives into visual direction. Preferred: Prior work with real estate developers, property consultancies, or architecture/interior brands. Interested candidates can share their resume on asst_mgr_hr@group-108.com / 9599663145

Company Overview: ABC Technology Training and Upskilling, powered by Agastya Ed Tech Pvt. Ltd., is an ISO-certified organization and a proud member of NASSCOM. Established in 2013, we are a National Skill Development Corporation (NSDC) Training Partner, committed to empowering engineering graduates and IT job aspirants through innovative technology skilling and upskilling initiatives. Our mission aligns with the Skill India and Digital India programs, aiming to prepare youth for Industry 4.0 roles. With a vision to democratize tech skilling and employment opportunities, we strive to be a leader in the tech education sector. Position: Social Media Marketing Associate/Specialist Location: Bangalore Employment Type: Full-Time Roles and Responsibilities: 1.Website & SEO Management -Develop and execute website strategy to improve user experience and conversions. -Optimize website structure and content for SEO best practices. -Monitor and analyze website performance using Google Analytics and SEO tools. 2.Content Creation & Marketing -Create engaging and SEO-friendly content for the website, including blogs, landing pages, and product descriptions. -Develop and execute content strategies for email marketing campaigns. -Collaborate with designers content writers and developers to ensure brand consistency. 3.Email Marketing & Lead Nurturing -Plan, create, and execute email marketing campaigns to drive engagement and conversions. -Develop compelling email content and subject lines to enhance open and click-through rates. -Analyze campaign performance and optimize for better results. 4.Pre & Post Event Marketing -Plan and execute digital marketing campaigns for upcoming events. -Manage promotional activities across social media, email, and paid channels. -Develop post-event marketing strategies, including follow-up emails and content repurposing. Qualifications & Skills: -2 to 4 years of experience in digital marketing or a related field. -Strong knowledge of website management, SEO, and content marketing. -Experience with email marketing tools (Mailchimp, HubSpot, etc.). -Proficiency in Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush). -Experience in event marketing and promotional strategies. -Excellent communication and analytical skills. Why Join Us -Be part of a mission-driven organization dedicated to transforming the future of technology education. -Collaborate with a talented team and work on cutting-edge projects. -Enjoy opportunities for professional growth and development. Application Process: To apply, please send your updated resume and a cover letter detailing your expertise and achievements to [HIDDEN TEXT]s . For more information, visit our website at abc.courses ABC Technology Training and Upskilling: Empowering Future Tech Leaders Website: abc.courses | Email: [HIDDEN TEXT]s | Phone: +91 9606996333

Position: Performance Marketing Specialist Location: Bangalore (On-site) Experience: 2 to 5 years Salary: 8 to 10 LPA About Client: Be part of a dynamic startup in the digital marketing space that embraces innovation and creativity. Our agile team thrives on collaboration and fresh ideas, giving you the opportunity to make a real impact from day one. We empower our employees with the freedom to explore new strategies and technologies, fostering an environment where your contributions are recognized and celebrated. Enjoy access to professional development opportunities, mentorship, and the chance to grow alongside the companyall within a flexible and vibrant startup culture. Key Responsibilities: Campaign Strategy & Execution: Develop and implement performance marketing strategies across Google Ads, native ads platforms (e.g., Taboola, Outbrain), affiliate programs, and influencer partnerships. Plan, execute, and optimize paid campaigns to meet KPIs (ROI, ROAS, CTR, CPL). Google Ads Expertise: Manage and optimize campaigns across Search, Display, YouTube, and Shopping Ads. Conduct keyword research, create ad copy, and A/B testing. Native Advertising: Execute native ad campaigns and optimize for traffic and conversions. Affiliate Marketing: Build and manage affiliate networks aligned with brand goals. Collaborate with affiliates for optimization. Influencer Marketing: Identify, negotiate, and track influencers for conversions and ROI. Analytics & Reporting: Use Google Analytics, Ads Manager, and other tools to analyze and report. Budget Management: Manage campaign budgets to maximize ROI while staying within budget. Trend Awareness: Stay updated on the latest trends, tools, and algorithms. Qualifications: 2+ years in performance marketing (Google Ads, native ads, affiliate/influencer campaigns) Bachelor’s degree in Marketing, Business, or related field Skills: Strong knowledge of Google Ads and native advertising platforms Proficiency in tools like Google Analytics, SEMrush, AdWords Manager Experience with platforms like CJ Affiliate, Rakuten Strong analytical, problem-solving, and communication skills Key Attributes: Results-oriented and detail-driven Capable of managing multiple campaigns Innovative with strong negotiation and relationship-building skills

Immediate joiners preferred .. Job Title: Account Manager (Paid Search) Experience: Minimum 3 Years Location: Remote [Hybrid later] Type: Full-Time Shift : Night Shift Role Overview: We are looking for an Account Manager to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets. Key Responsibilities: Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff Liaises with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas Interprets performance reports to provide actionable insights and analysis to meet campaign objectives Coaches and develops junior staff, supervising their projects and day to day activities Builds strong relationships across client services team and with client Technical Skillset Required: Microsoft Ads (Bing Ads) Min. 1.5 to 7 Yrs. Client Campaign Implementation, optimisation and uploads Managing programmatic pages, social pages and paid ad campaigns Very good in communication.

Position Overview: As Programmatic Senior Associate, you will be responsible for the end-to-end management of programmatic campaigns across various Demand Side Platforms (DSPs). This includes campaign execution, performance monitoring, and optimization to meet client KPIs. You will also serve as a key contact for internal teams and external clients, contributing to reporting and providing valuable insights. In this role, you'll play a pivotal part in ensuring the success of the campaigns while mentoring junior team members when necessary. Responsibilities: Campaign Management: Independently manage the execution, monitoring, and optimization of programmatic campaigns across DSPs like DV360, The Trade Desk (TTD), and Amazon. Optimization & Pacing: Proactively monitor campaign delivery and performance, ensuring KPIs such as pacing, and ROI are met. Identify opportunities for optimization and implement strategies to improve results. Data Analysis & Reporting: Utilize DSP and Excel for daily analysis of campaign performance. Generate and deliver comprehensive performance reports with actionable insights for clients or internal stakeholders. Troubleshooting: Diagnose and resolve technical issues related to campaign setup, performance, and pacing. Handle challenges such as under-delivery or poor deal performance. Client & Team Collaboration: Work closely with internal teams (AdOps, Client Services) and external partners to ensure the smooth execution of campaigns. Communicate insights and optimization recommendations to clients and internal teams. Process Improvement: Contribute to the development and maintenance of quality control procedures for programmatic campaign implementation and optimization, ensuring best practices are followed. Mentorship: Provide guidance and mentorship to junior team members, sharing best practices and assisting them in campaign setups and optimizations. Required Skills: DSP Expertise: Proven experience in managing programmatic campaigns across multiple DSPs such as DV360, TTD, and Amazon. Demonstrated ability to manage simple to complex campaigns without technical support. Data-Driven Mindset: Strong skills in data analysis, utilizing tools like Excel (pivot tables, advanced formulas) to assess campaign performance, pacing, and KPI achievement. Problem-Solving: Ability to troubleshoot and resolve issues in programmatic campaigns, including technical, delivery, or performance-related challenges. Communication & Reporting: Proficiency in English (B2 level or higher). Able to provide high-quality performance reports and communicate recommendations for optimization to both clients and internal teams. Certifications: Relevant certifications in DSP platforms (DV360, TTD) are required. Additional experience with brand safety tools like IAS, DV, or MOAT is preferred. Desired Skills: Cross-DSP Experience: Experience with more than one DSP platform, with a proven ability to manage various types of buys and targeting strategies. Brand Safety: Knowledge of brand safety providers such as IAS, MOAT, or Channel Factory, and experience implementing safety measures in programmatic campaigns. Basic AdServer Knowledge: Theoretical understanding of campaign tracking in AdServers for better campaign optimization.

Manage digital marketing campaigns, Create & manage content for websites, blogs, and social media channels, Analyze campaign performance, Plan and execute paid marketing campaigns, Monitor & report on competitor activities, Manage company website.

1. Developing and maintaining relationships with advertisers, agencies, and brands to sell digital advertising space on Digital TV, Videos, websites, social media platforms, mobile apps, and other digital / OTT platforms. 2. Understanding clients' business objectives and providing customized advertising solutions that meet their needs and budget. 3. Identifying new business opportunities and creating sales strategies to maximize revenue growth and achieve sales targets. 4. Collaborating with internal teams such as marketing, creative, and analytics to create compelling proposals and campaigns that drive business results for clients. 5. Negotiating pricing and terms of contracts with clients, while ensuring that the deals are profitable for the company. 6. Managing the end-to-end sales process, from lead generation to closing deals and ensuring client satisfaction. 7. Staying up-to-date with the latest industry trends, technologies, and competitors to provide clients with the most relevant and effective advertising solutions. 8. Maintaining accurate sales records and reporting on sales performance, revenue forecasts, and market trends to senior management. 9. Overall, the primary goal of a Digital Ad Sales professional is to generate revenue by selling digital advertising solutions that meet clients' needs and objectives, while building strong relationships with clients and maximizing the company's profitability.

Do Account Based Marketing - the new way of doing marketing. Do deep data-driven Market Research . Understand & craft researched 1-1 messages that influence prospects . Build intent analytics based Database -new way to find customers likely to buy.

Skill required: Marketing Operations - Campaign Management Designation: Campaign Strategy Associate Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for HTML5Cascading Style Sheets (CSS)JavaScriptContent managementSalesforce Marketing Cloud Journey BuilderCommitment to qualityProblem-solving skillsWritten and verbal communicationCorporate planning & strategic planningPrioritization of workload Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualification Any Graduation

We are looking for a results-driven Senior PPC Specialist to lead and manage our paid search, shopping and display marketing campaigns across platforms such as Google Ads, Bing, Meta, LinkedIn, and others. The ideal candidate will have a strong analytical mindset, a passion for data, and proven experience in driving ROI-focused campaigns. This role requires a strategic thinker who can plan, execute, and optimize paid campaigns to meet business goals. Responsibilities Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and paid social media platforms (Meta, LinkedIn, Instagram, etc.). Conduct in-depth keyword research, audience targeting, and competitive analysis. Create compelling ad copy, landing page recommendations, and A/B testing strategies. Monitor daily performance metrics, analyze trends, and generate performance reports. Manage campaign budgets and bidding strategies to maximize ROI. Collaborate with design and content teams for creative asset development. Implement conversion tracking, tag management, and remarketing strategies. Stay up-to-date with PPC trends, tools, and best practices. Mentor junior team members and contribute to the overall digital marketing strategy. Create, manage and optimize product feed and on Google Merchant Center, Meta Commerce Manager Troubleshoot issues withthe product feeds and the merchant center Key Requirements: 48 years of hands-on experience in PPC campaign management. Expertise in Google Ads , Meta Ads Manager , LinkedIn Ads , Bing Ads , and other paid platforms. Strong understanding of Google Analytics , Google Tag Manager , Google Merchant Center and conversion tracking. Experience with tools like SEMrush , Ahrefs , Google Keyword Planner , or SpyFu . Proficiency in data analysis and using Excel or Google Sheets for reporting. Strong written and verbal communication skills. Google Ads and/or Meta Blueprint certifications are a plus. Preferred Qualifications: Bachelors degree in Marketing, Business, or a related field. Experience working in an agency or fast-paced environment. Knowledge of SEO and how it complements paid search campaigns. Experience with eCommerce or lead generation campaigns. Interested candidates are invited to submit their resumes to career@sourcedeskglobal.com.

The Influencer Marketing Manager owns relationships with key influencers, agencies, and management teams for the purpose of generating top funnel brand awareness and engagement for MPL, and building a community of gamers. The Manager will be responsible for the strategy, and execution of activating influencers and content creators in support of the MPL India social and digital business, and will work with creative and marketing teams. The ideal candidate will have a Duties and Responsibilities Create influencer marketing strategies for MPL, including various levels of support from celebrities, to micro and nano influencers, on key channels (YouTube, Instagram, Twitter, Telegram, etc.) Execute influencer campaigns from start to finish, including identifying, vetting, negotiating and managing influencer relationships that support MPLs business Continually nurture relationships with talent, agencies, and management partners Develop new creative approaches to influencer campaigns supporting MPL Brand efforts, including Live Streaming and eSports tournaments Draft messaging and briefs for influencers and content creators, and manage content creation and internal approval process Oversee influencer content creation to ensure all content is on-brand and on-brief and that the content is authentically bringing the MPL proposition to life Partner closely with Brand Creative teams to continually ideate on creative ways of leveraging influencer partners as part of our campaigns always-on strategy Ensure efforts deliver a strong ROI and provide regular reporting on all influencer marketing initiatives -work closely with the data analytics and marketing team to identify metrics of performance, and deliver on these with continuous improvements. Education Experience: Bachelors degreeand/or equivalent combination of education and experience preferred 6+ years experience in managing influencer relationships or content creators for a brand(s) Gaming or Entertainment experience is preferred Requirements and General Skills: Strong understanding of the social and influencer landscapes, measurement tools, and social media trends Demonstrated success in driving authentic influencer campaigns to strengthen a brands core value proposition and build community Ability to prioritize projects and manage team members in a fast-paced environment Experience with negotiation tactics to deliver on a brands needs Proficient in reading and understanding contracts A deep understanding of internet culture and brand building, and how influence drives both Proficient at interpreting content performance and defining actionable recommendations based on solid data Excellent written and verbal communication skills, detail-oriented Demonstrated capabilities working cross-functionally with diverse teams

Job Summary We are seeking a results-driven and analytical Performance Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing performance-driven marketing campaigns to achieve our business objectives. You will work closely with cross-functional teams to drive traffic, increase conversions, and maximize ROI. Key Responsibilities: Campaign Strategy & Execution: Develop and execute performance marketing strategies across various channels, including search engines, social media, and display advertising. Design and manage PPC campaigns, email marketing, and other performance-based marketing initiatives. Performance Analysis & Optimization: Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and cost-per-acquisition. Implement data-driven optimizations to enhance campaign effectiveness and ROI. Budget Management: Allocate and manage marketing budgets efficiently, ensuring alignment with overall business goals. Track and report on budget expenditures and performance. A/B Testing & Experimentation: Develop and execute A/B tests to evaluate different versions of ads, landing pages, and marketing content. Use test results to refine strategies and improve performance. Reporting & Insights: Generate regular reports on campaign performance and key metrics. Provide actionable insights and recommendations for continuous improvement. Qualifications Education: Bachelors degree in Marketing, Business, or a related field. Experience: 1 - 5 years of experience in digital marketing, performance marketing, or a similar role. Skills: Proficiency in digital marketing platforms and tools (e.g., Google Ads, Facebook Ads Manager, tiktok ads, snapchat ads, other meta ads, Google Analytics). Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication and presentation skills. Detail-oriented with strong project management abilities. Desired Attributes Creative Problem-Solving: Ability to develop innovative strategies to address marketing challenges. Adaptability: Comfortable working in a fast-paced environment with shifting priorities. Team Player: Collaborative approach with the ability to work effectively with cross-functional teams.

Job Description: Social Media Coordinator Role Overview: This is a full-time, on-site position for a Social Media Coordinator based in Thane. The role involves developing and implementing social media strategies, creating high-quality content, managing social media channels, monitoring campaigns, and analyzing performance metrics to evaluate success. The ideal candidate will work collaboratively with cross-functional teams and possess a thorough understanding of social media trends and best practices. Key Responsibilities: Develop and execute effective social media strategies. Create high-quality, engaging content for various platforms. Manage and maintain social media channels (e.g., Instagram, Facebook, Twitter, LinkedIn). Monitor social media campaigns and track performance metrics. Analyze data to measure campaign success and provide actionable insights. Stay updated on social media trends and best practices. Collaborate with cross-functional teams to align content with broader business goals. Engage with the online community by responding to comments and messages. Assist in planning and executing paid social media campaigns. Ensure brand consistency across all social media platforms. Qualifications: Bachelors degree or higher in Marketing, Communications, Public Relations, or a related field. Proven experience in social media management, content creation, and campaign execution. Proficiency in platforms like LinkedIn, Facebook, Twitter, and Instagram. Hands-on experience with tools such as Hootsuite, Google Analytics, and Buffer. Up-to-date knowledge of the latest social media trends and industry practices. Strong written and verbal communication skills. Excellent analytical and problem-solving abilities with keen attention to detail. Ability to collaborate effectively with cross-functional teams and stakeholders.

IDEAL DELIGHT SERVICES is looking for Email Marketing Specialist to join our dynamic team and embark on a rewarding career journey Email Campaign Strategy: Develop and implement email marketing strategies aligned with overall marketing goals and objectives. Define target audiences, segment email lists, and plan campaign content, frequency, and cadence. Email Content Creation: Create compelling and relevant email content, including subject lines, copy, images, and calls-to-action (CTAs). Tailor messaging to different audience segments and campaign objectives while adhering to brand voice and style guidelines. Email Design and Layout: Design visually appealing email templates and layouts optimized for desktop and mobile devices. Ensure emails are responsive, user-friendly, and compliant with email client and browser specifications. List Management and Segmentation: Manage email subscriber lists, segmenting contacts based on demographics, behaviors, preferences, and engagement history. Implement list hygiene practices to maintain data quality and compliance with regulatory requirements. Automation and Workflows: Set up email automation workflows, triggered campaigns, and drip sequences to deliver targeted and personalized messaging at key stages of the customer journey. Use marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo) to streamline campaign execution and tracking. A/B Testing and Optimization: Conduct A/B tests on email elements such as subject lines, content, CTAs, send times, and sender names to optimize performance and improve key metrics like open rates, click-through rates, and conversion rates. Performance Tracking and Analysis: Monitor email campaign performance using analytics tools and metrics dashboards. Track key performance indicators (KPIs) such as delivery rates, bounce rates, unsubscribe rates, and ROI (return on investment). Analyze data to derive insights, identify trends, and inform future campaign decisions. Compliance and Best Practices: Ensure compliance with email marketing regulations and laws such as CAN-SPAM and GDPR. Stay informed about industry best practices, email deliverability standards, and anti-spam guidelines to maintain sender reputation and inbox placement rates.