136 Campaign Strategy Jobs - Page 3

The role details : Responsible for the successful management of digital strategy for our clients. The role requires an innovator, a trendsetter, a progressive thinker who can connect digital, social media and SEO to grow the clients business. This person plans and executes these all digital marketing initiatives including web and online advertising campaigns. Work responsibility also includes making recommendations regarding emerging digital technologies, and identify strategic partners. KRAs Develop Digital Strategies for Brands Execute and Monitor Social Media Accounts Brainstorm new and creative growth strategies Plan, execute, and measure campaign performances and conversion tests Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Use innovation and technology to leverage your marketing strategies Desired Skills and Experience : Google Adwords Certified Good Knowledge of Google Analytics Good Knowledge of media platforms Good Knowledge of Facebook/Instagram Ads and Marketing. Excellent Communication Skills Proven working experience in Social Media or related field. SEO (on page, off page) is a plus. Excellent consulting writing, editing, presentation and communication skills Keen attention to detail Basic knowledge of web design Measured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Minimum relevant experience of 2 years in digital/new media on either agency or corporate side Bachelors Degree / Masters in Business Administration (will be an added advantage)

Job Title: Assistant Manager Digital Marketing (FMCG) Location: Ahmedabad Experience Required: 510 Years Industry: FMCG Functional Area: Digital Marketing / Branding / Advertising Employment Type: Full-Time, Permanent Job Description We are looking for a passionate and driven Assistant Manager Digital Marketing to join our marketing team. This role is ideal for someone with a creative mindset and hands-on experience in managing digital marketing campaigns for FMCG brands . If you're skilled in performance marketing, social media strategy, influencer marketing, and agency coordination we want to meet you! Key Responsibilities Plan, manage, and execute end-to-end digital marketing campaigns for FMCG brands across platforms (Meta, Google, YouTube, etc.). Drive brand visibility, awareness, and engagement through paid, owned, and earned media channels. Coordinate with creative and media agencies for campaign planning, execution, and performance tracking. Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, etc., and create actionable reports. Manage influencer marketing programs and social media calendars in line with brand objectives. Collaborate with internal teams for product launches, e-commerce promotions , and digital brand storytelling. Support in monthly reporting and yearly digital planning activities. Candidate Profile 36 years of experience in digital marketing for FMCG brands or with a digital agency handling FMCG clients. Hands-on knowledge of social media platforms, Google Ads, SEO/SEM, influencer platforms , and campaign analytics. Proven track record of executing successful digital campaigns . Strong understanding of brand communication, content trends, and audience targeting . Excellent coordination skills for managing multiple stakeholders and agency partners . Experience in monthly performance reporting and digital media planning . Interested candidates can share CVs and References at apexamanek@vadilalgroup.com

Run and scale Google & Meta Ads, manage 5L+ monthly budgets, track CPL/ROAS, conduct A/B tests, build creatives, explore new platforms, and collaborate with sales to drive high-quality leads and conversions for Indias leading indie music platform

Job Summary: You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles & Responsibilities: As part of the team, you will drive the following: Design new campaign strategies and marketing plans across all channels. Conduct clients Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem. Experience developing next best action strategies. Developing business case for campaign strategies, technology solutions. Experience with value architecting. Derive insights for campaign, work on Campaign attribution and optimization strategy. Define campaign Key Performance Indicators and track them throughout the campaign lifecycle. Identifying marketing process improvement opportunities and re-define the processes. Lead and managed at least 2 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty. Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Professional & Technical Skills: Experience with building a capability/ offering in their organization from scratch. Preferably have good hands-on experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting, techno-functional and project management experience is preferred. Stakeholder Management: Experience in working with middle to senior management levels within existing organization /client organizations. Excellent oral and written communication skills Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and / or experience in client facing roles. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to drive large engagements independently. Ability to establish and build on working relationships effectively. Experience in managing mid-sized/large teams. Experience in working with middle to senior management levels within existing organization /client organizations. Strong experience in shaping and driving engagements and ability to lead project teams.

Responsibilities: Develop marketing strategies for B2B clients using SEO techniques. Manage social media campaigns on Instagram & edit videos for online presence. Market Research & Trend Analysis Social Media Handling Accessible workspace Travel allowance Annual bonus Performance bonus Provident fund Job/soft skill training Women internal network

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for Experiencein CRM, Digital campaign and content analysis, insights & reporting Working knowledge of SQL, Tableau, Power BI, Qliksense, Python or R Good knowledge of excel Experience in marketing analytics, data analysis, or a similar role. Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work with and lead large globally networked and virtual teams Ability to wrangle data to generate meaningful insights to answer key business questions Ability and experience in storytelling with data and create a coherent story to answer business questions Strong experience on storytelling using PowerPoint An understanding of Marketing KPIs Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisions Create and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders. Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scope Use data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders. Liaise with onshore and in-market analytics leads for project plan execution Analyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualification Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Campaign Strategy Manager Qualifications: Any Graduation Years of Experience: 13 to 18 years Language - Ability: English(International) - Proficient About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAn area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements. What are we looking for Business Operation ManagementCustomer Support OperationsDigital Advertising OperationsMarketing OperationsClient ManagementAbility to meet deadlinesAbility to perform under pressureAbility to manage multiple stakeholdersAbility to establish strong client relationshipThought leadership Roles and Responsibilities: In this role you are required to identify and assess complex problems for area of responsibility The person would create solutions in situations in which analysis requires an in-depth evaluation of variable factors Requires adherence to strategic direction set by senior management when establishing near-term goals Interaction of the individual is with senior management at a client and/or within Accenture, involving matters that may require acceptance of an alternate approach Some latitude in decision-making in involved you will act independently to determine methods and procedures on new assignments Decisions individual at this role makes have a major day to day impact on area of responsibility The person manages large - medium sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Shift : (GMT+05:30) Asia/Kolkata (IST) Opportunity Type : Remote What do you need for this opportunity? Must have skills required: CRM, Marketing Automation, Data Analytics, Campaign Management, Campaign Strategist, Salesforce, Hubspot, Marketo, EmailMarketing Uplers is Looking for: Job Description: We are seeking a dynamic and experienced Subject Matter Expert (SME) / CRM Strategist in CRM and Marketing Automation to join our team. This role is pivotal in leveraging platform-specific expertise to drive client success, operational excellence, and sustained revenue growth. As a Platform and Domain Champion (Should be expert / champion in one of the following Marketing Automation Platform - SFMC / Braze / Klaviyo / BloomReach / Iterable / HubSpot / Sailthru), you will lead strategic initiatives to optimize CRM and marketing automation efforts for individual clients, delivering Excellent ROI / Performance for Marketing Channels Platform/Domain Expertise: - Serve as the go-to authority for CRM and marketing automation platforms, continuously staying informed about the latest industry trends, platform updates, and best practices. - Provide expert advice to internal teams (Campaign Managers / Executives) and clients, ensuring that the platform's potential is fully realized to meet business goals and KPIs . Channel-Specific Strategy Development: - Design and implement channel-specific CRM and marketing automation strategies that align with business goals, drive customer engagement, and boost ROI. - Identify growth opportunities within CRM and marketing automation platforms to increase client engagement, lead generation, and revenue streams for the end client. - Leverage data analytics to assess campaign performance and continuously refine strategies to maximize client outcomes. Revenue Retention & Client Success: - Develop long-term strategies to ensure client satisfaction and foster loyalty, resulting in high retention rates and consistent revenue streams. - Proactively engage with clients, addressing their challenges and offering customized solutions that meet evolving business requirements. - Partner with client success teams to deliver value-driven outcomes that meet or exceed client expectations, promoting cross-functional collaboration Operational Efficiency & Process Optimization: - Work Closely with Campaign Managers / Executives to deliver Multi channel campaign for clients within the SLAs with error-free execution. - Work closely with other SMEs and Campaign Managers to collaborate on Digital Strategies to deliver Better ROI across multiple Channels. - Ensure that initiatives are delivered on time and within scope, meeting both client and business objectives. Skills Required/Educational Qualifications: - 4+ Years of experience in CRM / Marketing Automation. - Should possess MBA or similar Master's Degree in Marketing. - Proven expertise in CRM and Marketing Automation platforms (e.g., Salesforce, HubSpot, Marketo, or similar). - Strong strategic thinking skills with the ability to translate business objectives into actionable CRM and marketing automation strategies. - Experience in data-driven decision-making, with proficiency in analytics tools to assess campaign performance and ROI - Strong leadership skills with experience managing and developing high-performing teams. - Exceptional communication and presentation skills, capable of influencing internal stakeholders and clients - Exceptional communication and collaboration skills, able to align cross-functional teams around shared goals - Ability to work in a fast-paced, dynamic environment with a focus on delivering results and driving continuous improvement

Role & responsibilities Job Description: We are seeking an energetic, results-driven marketing professional to plan, create and optimize digital advertising campaigns across social media and online platforms. You will own end-to-end ad developmentfrom audience research and creative briefs to launch, performance monitoring and continual improvement. The lead digital marketing is a key role and is pivotal in bringing better and more efficient ways of enhancing student mobilization and placement processes by leveraging digital marketing tools and techniques Key Responsibilities and Accountabilities: Campaign Strategy & Planning Research target audiences, market trends and competitive activity Define campaign objectives, KPIs (CPA, CPL, ROAS, engagement, etc.) Creative Development Write compelling ad copy, select/design visuals or coordinate with designers Develop A/B test hypotheses for creative formats, messaging and calls-to-action Media Buying & Optimization Set up and launch ads on Facebook/Instagram, LinkedIn, Google Ads, YouTube, TikTok, etc. Monitor performance daily; re-allocate budgets, tweak bidding strategies, refine targeting Analytics & Reporting Track performance in Google Analytics, Ads Manager and internal dashboards Prepare weekly/monthly reports with actionable insights and next-step recommendations Collaboration & Growth Work with sales, content and design teams to ensure brand consistency Stay on top of platform updates, emerging channels and best practices Key Competency and Skills: 13 years’ hands-on experience running paid social and search campaigns Deep familiarity with Facebook Business Manager, Google Ads, LinkedIn Campaign Manager, etc. Preferred candidate profile

Job Title: Performance Marketing Manager Location: Bangalore Work Mode: Hybrid About the Role: We are looking for a results-driven Performance Marketing Manager to own and scale user acquisition and growth campaigns for The Panel Station, MDForLives, The Expert Cafe and Borderless Access. This role will manage end-to-end paid media strategies, execute multi-geo campaigns, and optimize across platforms to drive high-quality panelist registrations and conversionsdelivering measurable outcomes aligned to business KPIs. You will work cross-functionally with content, design, product, analytics, SEO, and affiliate teams, and will be directly responsible for ensuring that performance marketing contributes to panel growth, reactivation, and retention while maintaining ROI, cost efficiency, and panelist quality. Key Responsibilities: Campaign Strategy & Execution Plan, execute, and scale paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other performance platforms. Drive quality panelist acquisitions through campaigns tailored to the target audience of each brand (consumers, healthcare professionals, and business experts). Collaborate with brand and panel operations teams to design campaigns aligned with geo-demographic targeting, profiling depth, and panel quality requirements. Optimization & Analytics Own campaign setup, audience segmentation, ad placement, bidding, budget allocation, A/B testing, and retargeting strategies. Continuously optimize campaigns to improve KPIs: cost-per-acquisition (CPA), cost-per-complete (CPC), conversion rates, retention, and LTV. Set up and manage tracking systems (Google Analytics, UTM tracking, conversion pixels, event triggers) to ensure accurate attribution. Landing Page & Funnel Optimization Work with product/design teams to optimize landing pages and user flows for conversion. Conduct experiments and analyse behaviour to reduce bounce rates and dropoffs across funnel stages. Budgeting & Reporting Manage monthly and quarterly performance marketing budgets across all panel brands. Deliver weekly and monthly performance reports with actionable insights and growth recommendations. Paid + Organic Integration Collaborate with the social media and content marketing teams to ensure paid campaigns support and scale organic initiatives. Leverage high-performing content into paid formats and boost organic posts strategically. Key Skills & Competencies 810 years of hands-on experience in performance marketing for B2C products, global user acquisition, or panel-based businesses. Expertise in platforms: Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display, and programmatic, affiliate marketing. Strong knowledge of Google Analytics (GA4), Google Tag Manager, UTM tracking, and performance attribution models. Experience in CRO, A/B testing, and user funnel analysis. Solid understanding of CPL, CPA, CPC, and ROAS performance metrics. Experience running global/multi-lingual campaigns in geographies such as India, Southeast Asia, Middle East, LATAM, Africa, and the US. Familiarity with healthcare, consumer behavior, or expert/B2B targeting is a plus. Excellent communication, project management, and stakeholder coordination skills. Bonus: Experience with affiliate networks or performance partnerships.

Responsibilities Manage all the digital campaigns from ideation to media planning to optimization and performance analysis. Plan and execute all digital marketing, including SEM, Video advertising, display advertising campaigns, and Native ads. Optimization of PPC ads, Video, Mobile, And Display campaigns Active management of performance marketing campaigns to ensure good ROI Ensure all the digital projects are in line with a performance goal Overseeing and tracking digital activities weekly, monthly, quarterly, half-yearly, and yearly. Hands-on Experienced in running performance campaigns on Google Ads, Bing ads, Quora.com, Taboola, Outbrain, Other digital channels Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Proven track record of meeting and exceeding targets with a Digital Marketing background Experience in Search Engine Marketing (SEM) specifically Google ads Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, SEMrush etc.) Developing and implementing SEM strategies for the PPC campaigns. Monitoring and reporting usage statistics and other relevant data. Knowledge of PPC programs and optimizing data gathered from both organic and paid sources. Conducting Research and recommending new PPC platforms and opportunities. Ability to write effective ad copies across PPC platforms. High-level proficiency in MS Excel, PowerPoint, and Word In-depth understanding of Google Analytics, Google Tag Manager, and other measurement tools. Hands-on experience in A/B testing Skills Digital Media campaign strategy and execution Ability to run PPC ads, set up and run marketing campaigns on digital marketing tools Ability to plan and execute marketing activities with timelines Good understanding of SEM/SEO Excellent communication and interpersonal skills Excellent command of the English language Google Ads, Google Analytics certificate preferred Qualifications / Experience At least 1-2 years of digital marketing experience. Should have hands-on experience in running campaigns, PPC ads, Display Ads, and Video Ads. Prior experience of working in real estate Campaigns agency background preferred

We are looking for a creative and analytics-driven Digital Marketer to lead branding and content strategy for our full suite of tech products. Youll manage campaigns, optimize SEO, and create compelling content that resonates with clients globally. *We are looking for someone who can join immediately. Key Responsibilities: Run SEO/SEM, Google Ads, and LinkedIn ad campaigns Design and manage social content calendar Coordinate blogs, website updates and newsletters Analyse campaign metrics and drive performance improvements Support sales enablement with creatives and decks. Required Skills: SEO, SEM, Google Analytics Canva, WordPress, Mailchimp, LinkedIn Ads Strong copywriting and storytelling SaaS/IT Solutions/ERP domain experience is a plus.

We are seeking a dynamic and experienced Subject Matter Expert (SME) / CRM Strategist in CRM and Marketing Automation to join our team. This role is pivotal in leveraging platform-specific expertise to drive client success, operational excellence, and sustained revenue growth. As a Platform and Domain Champion (Should be expert/champion in one of the following Marketing Automation Platforms - SFMC / Braze / Klaviyo / Sailthru), you will lead strategic initiatives to optimize CRM and marketing automation efforts for individual clients, delivering Excellent ROI / Performance for Marketing Channels. Platform/Domain Expertise: - Serve as the go-to authority for CRM and marketing automation platforms, continuously staying informed about the latest industry trends, platform updates, and best practices. - Provide expert advice to internal teams (Campaign Managers / Executives) and clients, ensuring that the platform's potential is fully realized to meet business goals and KPIs. Channel-Specific Strategy Development: - Design and implement channel-specific CRM and marketing automation strategies that align with business goals, drive customer engagement, and boost ROI. - Identify growth opportunities within CRM and marketing automation platforms to increase client engagement, lead generation, and revenue streams for the end client. - Leverage data analytics to assess campaign performance and continuously refine strategies to maximize client outcomes. Revenue Retention & Client Success: - Develop long-term strategies to ensure client satisfaction and foster loyalty, resulting in high retention rates and consistent revenue streams. - Proactively engage with clients, addressing their challenges and offering customized solutions that meet evolving business requirements. - Partner with client success teams to deliver value-driven outcomes that meet or exceed client expectations, promoting cross-functional collaboration Operational Efficiency & Process Optimization: - Work closely with Campaign Managers / Executives to deliver multi-channel campaigns for clients within the SLAs with error-free execution. - Work closely with other SMEs and Campaign Managers to collaborate on Digital Strategies to deliver Better ROI across multiple Channels. - Ensure that initiatives are delivered on time and within scope, meeting both client and business objectives. Skills Required/Educational Qualifications: - 6+ Years of experience in CRM / Marketing Automation. - Should possess an MBA or similar Master's Degree in Marketing. - Proven expertise in CRM and Marketing Automation platforms (e.g., Salesforce, HubSpot, Marketo, or similar). - Strong strategic thinking skills with the ability to translate business objectives into actionable CRM and marketing automation strategies. - Experience in data-driven decision-making, with proficiency in analytics tools to assess campaign performance and ROI - Strong leadership skills with experience managing and developing high-performing teams. - Exceptional communication and presentation skills, capable of influencing internal stakeholders and clients - Exceptional communication and collaboration skills, able to align cross-functional teams around shared goals - Ability to work in a fast-paced, dynamic environment with a focus on delivering results and driving continuous improvement Please visit our career page to explore other opportunities - https://surl.lt/kjqxkl

Role Summary: We are looking for a highly driven and analytical Senior Manager - Digital Marketing to lead our digital growth initiatives across paid, owned, and earned media. This role involves overseeing all aspects of performance marketing, from campaign planning and execution to real-time analytics and optimization. The ideal candidate should have a solid background in performance marketing with a focus on lead generation, budget control, ROAS, and customer acquisition. Strong coordination with media partners, agencies, and internal stakeholders will be crucial for success in this role. Key Roles & Responsibilities: Oversee end-to-end planning and execution of lead generation and digital marketing campaigns across multiple platforms. Collaborate with internal teams to align digital strategies with business objectives and intake workflows. Manage and control marketing budgets (monthly, quarterly, and annual), ensuring optimal ROI and lead quality. Leverage analytics tools to track, interpret, and optimize campaign performance (CPM, CPC, CAC, ROAS, etc.) Develop and execute funnel strategies using Google (Search, YouTube, GDN, Pmax, etc.), Meta (Facebook, Instagram), and top education portals (Shiksha, CollegeDekho, Career360, GetMyUni, etc.) Lead paid marketing initiatives while implementing creative A/B testing and audience segmentation. Drive organic and paid performance for key KPIs such as traffic, conversions, and engagement. Ensure consistent communication and performance tracking with partner agencies. Implement marketing automation tools and lead nurturing systems to improve lead-to-customer conversion. Analyze performance drivers and support annual planning processes (KPI setting, forecasting, budgeting). Lead video content marketing strategies to engage audiences and boost conversion. Build and refine cross-platform marketing funnels and retargeting strategies. Stay ahead of emerging digital marketing trends and apply innovations to live campaigns. Basic working knowledge of SEO is preferable.

Job Description: We are seeking a detail-oriented Campaign Executive CRM & Retention to lead the end-to-end execution of customer communication campaigns across SMS, WhatsApp, Email, Push Notifications, and In-App messages. The ideal candidate will play a key role in driving user engagement, retention, and conversion through targeted, data-driven messaging and lifecycle automation. Key Responsibilities: Plan, create, and execute multi-channel customer engagement campaigns (SMS, WhatsApp, Email, Push, In-App) Collaborate with design and content teams to develop impactful creatives and messaging. Segment audiences based on user behavior, lifecycle stage, and purchase history. Track and optimize campaign performance using metrics such as delivery, open, click, and conversion rates. Manage CRM tools like Gupshup, WebEngage, MoEngageWebEngage, MoEngage, CleverTap , or similar platforms Design and implement automated journeys, triggers, and workflows for personalized communications. Ensure compliance with data privacy laws and regulatory requirements. Analyze campaign results and provide regular reports with actionable insights. Must-Have KGupshup,nowledge, Skills & Abilities: Hands-on experience with CRM platforms and campaign management tools Solid understanding of key communication metrics: delivery rate , open rate, CTR, conversions Basic knowledge of HTML for email formatting (preferred) Strong project management and organizational skills Ability to work cross-functionally and manage tight deadlines effectively Good to Have: Familiarity with customer lifecycle marketing and retention strategies Experience with A/B testing , journey building, and campaign optimization Exposure to eCommerce or mobile app user behavior Basic data analysis skills using Excel or tools like Looker Studio

Target is an iconic brand, a Fortune 50 company and one of Americas leading retailers.Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target.Roundel, Targets retail media network, offers the worlds leading advertisers industry leading digital advertising solutions. More than of American adults shop Target, which translates into incredible scale for advertisers to connect directly with our guests and deliver best-in-class marketing outcomes! We design and deliver impactful marketing for brands and their agencies resulting in engagement and incremental sales that can be measured online and in-store all in premium, brand-safe environments. About The Job The Performance & Insights (P&I) team is responsible for delivering the campaign performance and insights to advertisers. As a Senior Analyst - Performance & Insights Capability Development, you will play an integral part in shaping how Roundel advances its analytic capabilities & related processes from a measurement and reporting perspective to a) deliver more performant media plans to our clients and b ) provide deeper, more comprehensive and more actionable performance insights in the post-campaign evaluations. In this role, you will play a key role in shaping the future of media measurement strategy for roundel, esp. with focus on building an understanding role of media as key Growth Driver thru ROI and related analytics for our advertisers.You will partner closely with cross-functional teammates in the areas of PSG, Product, Strategy, Go-To-Market and Sales to formulate innovative ideas, develop proofs of concepts and contribute to the development of solution roadmaps paving the way to scaling and implementing the solutions. Success in the role will be tied to your ability to blend deep analytics and insights experience in a retail and/or digital media context, consultative problem-solving and working effectively in a matrixed, cross-functional structure. Key ResponsibilitiesBuild & codify media performance measurement strategies Collaborate with internal/external stakeholders to create capabilities and processes to drive best in-class efficiency, effectiveness to back roundels media performance Be the Subject matter expert in the measurement of marketing investment impact for advertisers using advanced analytical solutions and methods. Develop, deploy, and evangelize measurement solutions including test/control experimentation, brand lift studies, econometric models, research-based solutions, etc. Support innovative approaches for media effectiveness measurement Identity & build new approaches to measure media effectiveness efforts targeted toward varied audiences, placements and creative analysis. Supporting custom analytics projects for the P&I team to land the value of roundels media with the advertisers which the current analyst facing products dont serve. Own and create processes that enable a range of internal and external stakeholders to leverage roundel data for driving initiatives like media mix modelling Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views etc Work with Cross-functional teams Product, Measurement, BII & GTM to align on the measurement strategy Identify automation opportunities , gaps in technology & tools and work with product and business operations team to find solutions & support implementation Contribute to team upskilling efforts required to familiarize the team with the data products as well as new measurement methodologies About you: 4-5 yrs of working experience in of digital advertising, client consulting and/or retail analytics experience Masters or bachelors degree in one of the followingAnalytics, Business Intelligence, Economics, Engineering Deep expertise in digital marketing performance measurement and campaign strategy along with related KPIs Hands-on experience in applied analytics, model building and statistical method selection Experience in new solution development, including media measurement, device/app measurement, alongside expertise in incrementality measurement through various Lift studies Intermediate (or higher) capabilities with SQL, R and/or Python to source/organize data and build initial models as proofs of concept Ability to facilitate communication between business and technology teams Strong communication skills with proven ability to influence peers, key stakeholders and leaders Expert at working in an agile environment (e.g. user stories, iterative development, scrum teams, sprints, personas) Strategic mindset and bias for action with strong ability for strategic planning, defining OKRs and driving business outcomes Useful LinksLife at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits

Skill required: Marketing Operations - Marketing Research Analysis Designation: Campaign Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Channel Strategy Manager - B2B2C is responsible for defining and executing channel strategies that optimize customer engagement and drive business growth within the B2B2C segment. This role focuses on developing innovative go-to-market approaches, managing partnerships, and aligning channel activities with overarching business objectives. By fostering collaboration with internal and external stakeholders, the Channel Strategy Manager ensures seamless integration of strategies across the value chain, delivering a consistent and impactful customer experience.Role requires Digital Marketing Ads & Promotion creation/designchannel strategy, sales, or marketing, with a focus on B2B2C models.Proven track record of developing and implementing successful channel strategies.Experience in managing partnerships and cross-functional teams.Familiarity with digital and traditional channel dynamics.In this role, you will be expected to leverage marketing research analytics to use a set of processes to link the producers, customers, and end users to the marketer through information, which will be used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. What are we looking for Skills & CompetenciesStrong understanding of channel management principles, particularly within the B2B2C framework.Proficiency in data analysis tools and CRM systems to assess channel performance.Knowledge of digital marketing and e-commerce platforms.Project management skills, with experience in executing cross-functional initiatives.Financial acumen to manage budgets and evaluate channel ROI.Strategic thinking and problem-solving abilities.Excellent communication and negotiation skills.Strong interpersonal skills to build and maintain effective partnerships.Ability to adapt and respond to a dynamic market environment.Leadership skills with a focus on collaboration and influence.Identify and implement innovative approaches to channel activation and management, leveraging digital tools and platforms. Roles and Responsibilities: Develop and implement a robust channel strategy tailored to the B2B2C market, aligning with business goals and customer needs.Build and maintain relationships with key partners, distributors, and intermediaries to ensure successful execution of channel strategies.Conduct market research and analysis to identify trends, opportunities, and competitive dynamics that inform channel strategy.Establish and track key performance indicators (KPIs) to evaluate the effectiveness of channel strategies and initiatives.Work closely with sales, marketing, and product teams to ensure alignment and consistency across all channel activities.Design and implement strategies that enhance the end-to-end customer journey within the B2B2C ecosystem.Allocate resources effectively across channels to maximize impact and return on investment.Identify and implement innovative approaches to channel activation and management, leveraging digital tools and platforms. Qualification Any Graduation

As a Performance Specialist at 3DM Agency, you will be a key player in our digital marketing team, responsible for planning, executing, and optimizing digital advertising campaigns across various platforms. Your role is essential in ensuring the success of our clients marketing campaigns. Responsibilities and Skills: Campaign Strategy: Develop and implement data-driven digital advertising strategies that align with client goals and objectives. Platform Expertise: Demonstrate expertise in managing advertising campaigns on Meta (Facebook and Instagram), Google Ads, and LinkedIn Ads, with a focus on campaign setup, audience targeting, and optimization Media Buying: Effectively manage and optimize media buying, ensuring efficient spending and maximum ROI for clients. Data Analytics: Utilize Google Analytics 4 (GA4) and Tag Manager to collect and interpret data, providing insights that inform campaign optimizations and client reports Optimization: Continuously monitor campaign performance, making data-driven adjustments to improve key performance metrics, such as CTR, CPC, ROAS, and conversion rates. Team Collaboration: Collaborate with the broader marketing team to share insights, educate team members, and ensure the successful execution of advertising strategies. Budget Management: Manage and allocate budgets effectively to maximize campaign performance while adhering to client budget constraints. Reporting: Generate regular performance reports, providing clients with a clear understanding of campaign results and insights for improvement. Skills & Experience Minimum of 3 years of experience in digital advertising and performance marketing. Platform Proficiency: Strong expertise in Meta (Facebook and Instagram), Google Ads, and LinkedIn Ads, with a proven track record of managing successful campaigns. Data Analytics: Proficiency in Google Analytics 4 (GA4) and Tag Manager, with the ability to analyze and derive actionable insights from data. Media Buying: Experience in media buying and a deep understanding of bid strategies, ad placements, and audience targeting. Analytical Skills: Strong analytical and problem-solving skills with the ability to use data to drive campaign optimizations. Communication: Decent communication and teamwork skills to collaborate effectively with clients and internal teams.

Join EKSAQ as a Marketing Manager in Hyderabad! Lead strategic campaigns, drive growth, manage a dynamic team, and shape our brand in the EdTech space. Bring your 8+ years of experience to empower K-12 education through innovation and impact.

Pillai Center is hiring a Marketing Launch Manager to lead the end-to-end strategy and execution of product launches, email funnel campaigns, and multi-channel promotions. This full-time, Chennai-based role requires 58 years of experience in marketing campaigns, preferably within edu-tech, e-learning, coaching, or wellness/spirituality domains. Job Summary: We are looking for a results-driven Marketing Launch Manager who can own the entire lifecycle of campaign strategy and execution from planning and creative coordination to funnel buildout and performance analysis. This role requires deep experience in marketing automation, launch planning, email funnels, and cross-functional team collaboration. The ideal candidate is a strong project manager, creative problem-solver, and data-informed marketer with a passion for innovation, AI tools, and digital trends. End-to-End Campaign Strategy & Execution Plan, execute, and optimize full-funnel marketing campaigns and product/program launches Own all launch phases: calendar creation, campaign setup, segmentation, asset coordination, and post-launch analysis Collaborate with stakeholders to align messaging, goals, timelines, and offers Email Funnel Development & Automation Build, deploy, and optimize automated email marketing funnels in ActiveCampaign or similar platforms Design and execute lead nurture journeys, onboarding flows, and behavior-based drip campaigns Manage list segmentation, engagement triggers, and funnel conversions Analytics, Reporting & Optimization Set up campaign tracking using GA4 , UTM parameters , and dashboard tools like Looker Studio Take full ownership of performance tracking using ClickMagick (or show willingness to learn and manage it independently) Establish and maintain weekly and monthly KPIs , performance tracking, and funnel health reports Analyze results and adjust campaign strategy based on data insights AI Tools & Campaign Innovation Proactively research, test, and adopt AI-powered tools for content creation, workflow automation, segmentation, and campaign optimization Stay informed on emerging digital marketing trends , AI capabilities, and new platform features that can enhance performance Cross-Functional Project Management Collaborate closely with copywriters, designers, paid media, and product teams Translate launch plans into actionable tasks using Monday.com , and ensure all campaign elements stay on track Manage creative hand-offs, asset QA, and ensure campaign launches run smoothly across all channels Must-Have Skills 58 years of experience managing multi-phase marketing launches , email funnels , and campaign execution Experience with ActiveCampaign (preferred), or similar tools like ConvertKit or Mailchimp Proficiency in GA4 , UTM tracking , Looker Studio , and performance metric analysis Experience with or willingness to fully own ClickMagick for attribution and funnel tracking Strong project and process management skills across digital channels and remote teams Enthusiasm for AI tool adoption and actively exploring the latest trends in digital marketing Experience with Zapier , WordPress/Elementor , and CRM/data sync tools A/B testing, CRO practices, and email conversion optimization Ability to manage timelines, assets, and visibility in Monday.com Preferred Background Experience in EduTech , coaching, online learning, or wellness/spirituality marketing Familiarity with product/course launches, evergreen funnels, or campaign cycles Strong communication and reporting skills Self-motivated, detail-oriented, and capable of strategic thinking and tactical execution Preferred a candidate who can join immediately or short notice no more than 10 days. How to Apply: Interested candidates should apply directly through this post or send their resume to: arunkumar@astroved.com

1. Ideation and Strategy of Campaigns: Develop innovative and tailored integrated marketing strategies that align with client's objectives, target audiences, and industry trends. Lead brainstorming sessions to generate creative campaign ideas, considering various platforms, formats, and engagement techniques. Collaborate with the creative team to conceptualize engaging content that resonates with the intended audiences. 2. Team Management: Lead, mentor, and inspire a team of social media account managers and executives. Set clear performance expectations, provide regular feedback, and conduct performance evaluations. Foster a collaborative and innovative team culture that encourages the sharing of ideas and professional growth. 3. Client Management: Develop and maintain strong relationships with the clients through regular communication, meetings & strategic interaction. Clearly understand clients' goals, needs, and expectations and ensure that marketing strategy media strategies align with their business objectives. Present campaign proposals, strategies, and other integrated marketing reports to clients in a compelling and informative manner. Proactively address client concerns, feedback, and requests to ensure their satisfaction and long-term partnership. Requirements: Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred). 5-6 years of proven experience in social media management within a client-based agency or related environment. (With minimum 3 years of agency experience) Demonstrated success in devising and executing impactful social media strategies for a variety of clients. Profound understanding of social media platforms, algorithms, content formats, and best practices. Proven track record of generating exceptional results via integrated marketing strategies (online + offline). {must have} Strong analytical skills to interpret data and insights for continuous campaign optimization. Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients. Proven leadership skills with experience in managing and developing high-performing teams. Adept at managing multiple client relationships simultaneously and adept at handling client feedback and expectations. Experience in presenting campaign strategies and performance reports to clients. Detail-oriented, organized, and able to meet tight deadlines in a fast-paced environment. Creative thinker with the ability to ideate innovative and tailored campaigns that drive engagement. In-depth knowledge of the broader marketing landscape and how social media integrates into comprehensive strategies.

Senior Ad Operations Executive Location: Bangalore, In-office role Exp: 3 to 4 years Role Overview We are seeking a highly motivated and experienced Senior Ad Operations Executive to join our growing team. In this role, you will take ownership of end-to-end campaign delivery,ensure operational excellence, and support the optimisation of programmatic advertising campaigns. You will play a critical role in driving performance, supporting sales efforts, and helping shape the future of decentralised advertising. Key Responsibilities Collaborate with internal teams to understand client objectives and translate them into effective programmatic strategies. Set up, monitor, and optimise campaigns across major DSPs and curation platforms to ensure optimal performance. Analyse campaign data, provide actionable insights, and produce regular performance reports for clients. Act as a key point of contact for operational and technical support, proactively resolving any issues that may arise. Work closely with the commercial team to identify upselling and cross-selling opportunities. Keep abreast of industry developments, trends, and new platform features, sharing relevant updates with internal teams and clients. Maintain campaign and platform documentation, and support the implementation of process improvements where needed. Ensure all activities comply with industry standards, regulations, and data privacy policies. Requirements Bachelors degree in Marketing, Advertising, Business or a related field. Proven experience in programmatic advertising, with hands-on knowledge of major DSPs and curation platforms. Strong understanding of the digital advertising ecosystem including DSPs, SSPs, DMPs, and other key technologies. Highly process-driven with a track record of implementing or enhancing operational workflows. Excellent analytical skills and the ability to derive insights from performance data to inform decision-making. Exceptional verbal and written communication skills, with confidence in presenting to internal stakeholders and clients. Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively. Proactive, adaptable, and solutions-focused, with a keen attention to detail. Strong understanding of industry regulations and compliance standards, including GDPR and other data protection requirements. Please share profile to anand@anvayainfo.com

Responsibilities: Plan and execute paid ad campaigns across Meta, Google, LinkedIn Monitor and optimize performance across lead funnels Own our social media presence from content to engagement Report campaign performance and uncover insights

- Experience Level: 5 - 6 Years (3 years in Agency set-up) Job Overview: - We are seeking an experienced and strategic-minded Group Head of Social Media to lead our client-based social media team. - This role requires a dynamic individual who can ideate and execute effective social media campaigns giving great results that meet with client's objectives, foster a cohesi team environment, and cultivate strong client relationships. - The ideal candidate should possess a deep understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills. 1. Ideation and Strategy of Campaigns: - Develop innovative and tailored integrated marketing strategies that align with client's objectives, target audiences, and industry trends. - Lead brainstorming sessions to generate creative campaign ideas, considering various platforms, formats, and engagement techniques. - Collaborate with the creative team to conceptualize engaging content that resonates with the intended audiences. 2. Team Management: - Lead, mentor, and inspire a team of social media account managers and executives. - Set clear performance expectations, provide regular feedback, and conduct performance evaluations. - Foster a collaborative and innovative team culture that encourages the sharing of ideas and professional growth. 3. Client Management: - Develop and maintain strong relationships with the clients through regular communication, meetings & strategic interaction. - Clearly understand clients' goals, needs, and expectations and ensure that marketing strategy media strategies align with their business objectives. - Present campaign proposals, strategies, and other integrated marketing reports to clients in a compelling and informative manner. - Proactively address client concerns, feedback, and requests to ensure their satisfaction and long-term partnership. Requirements: 1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred). 2. 5-6 years of proven experience in social media management within a client-based agency or related environment. (With minimum 3 years of agency experience) 3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients. 4. Profound understanding of social media platforms, algorithms, content formats, and best practices. 5. Proven track record of generating exceptional results via integrated marketing strategies (online + offline). 6. Strong analytical skills to interpret data and insights for continuous campaign optimization. 7. Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients. 8. Proven leadership skills with experience in managing and developing high-performing teams. 9. Adept at managing multiple client relationships simultaneously and adept at handling client feedback and expectations. 10. Experience in presenting campaign strategies and performance reports to clients. 11. Detail-oriented, organized, and able to meet tight deadlines in a fast-paced environment. 12. Creative thinker with the ability to ideate innovative and tailored campaigns that drive engagement. 13. In-depth knowledge of the broader marketing landscape and how social media integrates into comprehensive strategies.

Job Overview : We are seeking an experienced and strategic-minded Group Head of Social Media to lead our client-based social media team. This role requires a dynamic individual who can ideate and execute effective social media campaigns giving great results that meet with client's objectives, foster a cohesive team environment, and cultivate strong client relationships. The ideal candidate should possess a deep understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills. Job Description : 1. Ideation and Strategy of Campaigns : - Develop innovative and tailored integrated marketing strategies that align with client's objectives, target audiences, and industry trends. - Lead brainstorming sessions to generate creative campaign ideas, considering various platforms, formats, and engagement techniques. - Collaborate with the creative team to conceptualize engaging content that resonates with the intended audiences. 2. Team Management : - Lead, mentor, and inspire a team of social media account managers and executives. - Set clear performance expectations, provide regular feedback, and conduct performance evaluations. - Foster a collaborative and innovative team culture that encourages the sharing of ideas and professional growth. 3. Client Management : - Develop and maintain strong relationships with the clients through regular communication, meetings & strategic interaction. - Clearly understand clients' goals, needs, and expectations and ensure that marketing strategy media strategies align with their business objectives. - Present campaign proposals, strategies, and other integrated marketing reports to clients in a compelling and informative manner. - Proactively address client concerns, feedback, and requests to ensure their satisfaction and long-term partnership. Requirements : 1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred). 2. 5-6 years of proven experience in social media management within a client-based agency or related environment. (With minimum 3 years of agency experience) 3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients. 4. Profound understanding of social media platforms, algorithms, content formats, and best practices. 5. Proven track record of generating exceptional results via integrated marketing strategies (online + offline). {must have} 6. Strong analytical skills to interpret data and insights for continuous campaign optimization. 7. Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients. 8. Proven leadership skills with experience in managing and developing high-performing teams. 9. Adept at managing multiple client relationships simultaneously and adept at handling client feedback and expectations. 10. Experience in presenting campaign strategies and performance reports to clients. 11. Detail-oriented, organized, and able to meet tight deadlines in a fast-paced environment. 12. Creative thinker with the ability to ideate innovative and tailored campaigns that drive engagement. 13. In-depth knowledge of the broader marketing landscape and how social media integrates into comprehensive strategies. Experience Level : 5 - 6 Years (3 years in Agency set-up)