136 Campaign Strategy Jobs - Page 5

The Sr Campaign Manager owns the organization, execution, and delivery of demand generation campaigns for both prospect and customer accounts. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in their portfolio. Campaign Managers will be responsible for implementing integrated marketing programs that engages customers and prospects, delivers new opportunities, and accelerates pipeline. The ideal candidate will have prior integrated marketing experience, strong analytical and communication skills, understanding of paid media platforms, and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute. Responsibilities: Plan, execute, manage, and optimize managed service and self-service campaigns Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics Defining metrics and measuring success of campaigns using internal analytics Demonstrate diligence, attention to detail and adherence to best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale] Maintain and organize campaign-specific materials in team's shared document repository Closely align with sales teams and GTM priorities Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns Develop, grow, and maintain relationships with internal teams Partner with Product and Product Marketing teams to ensure accurate campaign messaging Oversee the campaign setup and execution process to ensure accurate campaign implementation, pacing and performance Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch Partner with Marketing Operations and Analytics team on campaign measurement reporting and insights generation Project management deadlines and deliverables among internal and external stakeholders Provide regular insights detailing performance, campaign optimizations, and new opportunities Work with media partners to ensure accurate platform implementation and messaging Troubleshoot issues on all pre-production and live campaigns Provide detailed campaign wrap up reports Provide monthly auditing reports to partners and actualize bill/pay systems when applicable Qualifications: Four-year college degree Total experience 12+ years. Must have 4+ years of experience in marketing, paid media management, demand generation, campaign management/optimization, or digital media operations Understanding of traditional and interactive media planning elements Proficiency in Microsoft Office solutions Strong analytical thinking and mathematical skills Excellent communication and writing skills Strong project management skills Ability to advise stakeholders on best practices and areas of opportunity Excited by a fast-paced and rapidly changing environment Experience using Marketo and Salesforce is preferred

Campaign Management - End to End campaigns design & implementation Lead Generation to Lead Conversion Online fulfillment- Nurturing & assisting leads along with the tele-calling teams till closure Developing alliances , new digital channels and online product offerings to generate business Manage online alliances and conduct joint campaigns to increase leads and conversions Co-coordinating with the sales team & increasing the online business Specialized skills in managing the mobile app with marketing & download plans Manage loyalty programs for existing customers Functional Competencies: Sales driven Exposure o the online medium and understanding of the E-commerce channels Agency Management Media Planning Skills, Analytical Skills etc. Google Adwords Certification

About Firstsource Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL, BSE: 532809, Reuters: FISO.BO, Bloomberg: FSOL:IN), is a specialized global business process services partner, providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With an established presence in the US, the UK, India, Mexico, Australia, South Africa, and the Philippines, we make it happen for our clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Our real-world practitioners work collaboratively to deliver future-focused outcomes Brief description of the role: Oversees and manages all aspects of digital marketing campaigns, including strategy development, execution, and performance analysis. Works closely with various teams to ensure that digital marketing efforts align with the overall business objectives and brand guidelines. Core KPIs: Campaign effectiveness and efficiency, prompt tracking and reporting of performance and budgets, set-up error rate, engagement, refine campaign processes from requirements to reporting, adherence. Responsibilities: Overseeing all digital marketing efforts across various channels, such as Paid/Display/Social Ads and email. Oversees the campaign processes, tools, and governance, and monitor KPIs. Builds, supports and refines workflows, for digital campaigns (email, organic search, paid campaigns), ABM etc. Leads the campaign QA: Audit/Test campaign assets (forms, templates, links, UTM, workflows etc.) and the set-up, adherence to internal checklists etc, and oversees UAT. Managing budgets and allocating resources for digital campaigns. Oversees optimisation of campaigns basis business goals, KPIs and benchmarks with focus on ROI and attribution: Focuses on ROI and attribution. Manages customer data and fine tunes engagement strategies. Monitors quality and velocity of digital inbound lead generation from the campaigns. Uses A/B testing and CRO. Focuses on rapid experimentation for velocity in user acquisition and conversion. Collaborating with cross-functional teams to ensure brand consistency and cohesive marketing efforts. Building and maintaining relationships with key stakeholders and external partners. Leverage the workflow platform for intaking campaign requests and managing delivery priorities and managing team capacity. Analysing digital marketing data to inform strategic decisions and optimize campaigns for maximum impact and ROI and delivering to stakeholders the insights into whats working and not working. Ensure compliance to data protection and privacy regulations, such as GDPR, CCPA, etc., and email regulations. AI and Innovation: Leverage AI to improve effectiveness and efficiency through identification of and implementing AI-enabled or AI-led automation in campaigns. Key qualifications, experience, and skills: Bachelor's degree in marketing, business administration, or a related field, with a preference for a master's degree. In overall experience, at least 10 years of managerial experience in digital marketing, with a proven track record of running successful campaigns. Proficiency in marketing automation tools such as HubSpot, SEO/SEM, Google Analytics, CRO and display ad ecosystems viz. Google, Meta, and LinkedIn, and CRM software such as Salesforce. Use of dashboards to visualize and analyze the performance of campaigns and generate actionable insights. Ideal candidate would be tech-oriented, knowledgeable about current marketing trends and strategies, and able to manage and coordinate with different team members effectively. Strong leadership, analytical, and communication skills.

Company Name: Dealshare Job Title: Brand Marketing Manager/ Assistant Director Location: Gurgaon Department: Marketing Reports To: Head of Marketing / Chief Marketing Officer (CMO) Experience Required: 7- 10 years (with a proven track record of building and scaling a brand) Job Overview: We are looking for a strategic and experienced Brand Marketing Manager who has a strong track record of building and growing successful brands. The ideal candidate has previously led the development and execution of brand strategies that drive awareness, engagement, and loyalty. This role requires a creative thinker with deep experience in brand storytelling, campaign execution, and market positioning. Youll be responsible for elevating our brand presence across channels and ensuring a consistent and compelling brand experience. Key Responsibilities: Brand Strategy Development: Define and implement a clear and consistent brand strategy including positioning, messaging, and tone of voice. Brand Leadership: Leverage your past experience of building and scaling a brand to enhance our brand presence and perception in the market. Campaign Planning & Execution: Lead the development and execution of 360 marketing campaigns (digital, offline, PR, events) aligned with business goals. Market & Customer Insights: Conduct research and gather insights to understand target audiences, market trends, and brand performance. Creative Oversight: Guide creative teams and agencies in producing assets that align with brand guidelines and effectively tell our brand story. Cross-Functional Collaboration: Partner with teams across product, sales, and HR to ensure brand consistency and support business objectives. Brand Health Monitoring: Track brand awareness, perception, and campaign effectiveness through analytics and reporting tools. Required Skills & Experience: 7 - 10 years of relevant experience in brand marketing Proven experience in successfully building and growing a brand Strong understanding of branding, positioning, messaging, and storytelling Experience managing brand campaigns and working with creative and media agencies Excellent communication and leadership skills Strong analytical mindset with experience in brand metrics and KPIs Experience across both traditional and digital media channels Preferred Qualifications: Bachelor’s or Master’s degree in Marketing, Branding, Business, or related field Experience in consumer-facing industries like D2C, tech, retail, FMCG, or healthcare Comfortable in a fast-paced, high-growth environment (startup or scale-up experience is a plus) What We Offer: An opportunity to lead brand marketing for a growing organization A collaborative, creative, and fast-moving work environment Competitive salary and benefits Opportunities for career growth and learning

Event Strategists are the experiential arm of the Business Unit they support, helping drive the portfolio's business and revenue objectives by creating innovative IBM event experiences or as part of an end-to-end campaign strategy. As part of the Squad, they advise on the appropriate role of event marketing and the event marketing portfolio for the campaign. They're also responsible for demonstrating the value of events and experience in the client journey through meticulous data capture and measurement. Event and experience marketing is a discipline built around teamwork. They collaborate across the organization with squad members, field marketers, demand generation teams, sellers, external agencies to execute seamless events. They also manage and develop corporate guidance around event marketing tools, process, metrics, reporting, optimization, experiences, community, education, best practices, agency relations and engaging all Event Specialists globally. Responsibilities include: 1. Develop an event strategy as part of a multi-touch, surrounded with associated digital activities (webcast/Webinars) and social to drive increased and deeper client engagement. 2. Develop and execute events to target IBM’s priority clients by creating compelling content, experience, and formats. Client Experience Journey must include pre, during, post event touches that can progress the client's buying cycle with IBM. 3. Manage sponsorship, show-floor expo, the agency relationship(s) and ensuring implementation and execution of end-to-end event strategy and plan with highest of standards and as per event brand experience guidelines. 4. Collaborate and advice Experience Engine team, communications team on building Paid media and communication plans, ensure event specific response lead management plan is implemented. 5. Manage event budget, continuously monitor event performance thereby optimizing activities, ensuring event conversions & marketing created revenue commitments are met post event. 6. Collaborate with Brand, Content, Field Marketing and sales teams for event messaging, content, curriculum, sessions, speakers manage the process. 7. Engage Sellers & Digital reps and drive to registration plans and efforts. 8. Own, manage and develop guidance, education and communication around event marketing tools, process, CTEBA, metrics, experiences, agency relations, best practices, and response lead management in collaboration with various stakeholders. 9.Consult on one or more of the critical success areas of IBM Event Marketing like digital media, social media engagement, event content and messaging, experiential activations assets, to name a few. 10.Manage Purchase order and payment process through IBM approved tools for all events. Ensure 100% compliance for all process. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise 5+ years of experience planning and executing a wide range of b2b events Strong project management experience and adherence to deadlines Avid learner who consistently expands knowledge to gain new skills and expertise Proactive listener that can use expertise to predict needs and prevent issues Responsible team player demonstrating ownership and accountability Strong written and verbal communication skills in English Experience with event technology systems such as registration sites, event management platforms and mobile apps. Preferred technical and professional experience Bachelor’s degree (or equivalent) in marketing/ event management or related discipline

Roles & Responsibilities : 1. Creative Direction & Strategy Define the creative vision for furniture collections and evolve the visual identity of the brand across all platforms. Set seasonal campaign themes, narratives, and visual directions in sync with product and business goals Oversee all phases of the creative process from mood board to final product visuals and videos. Set seasonal campaign themes, narratives, and visual directions in sync with product and business goals 2. Furniture Product Development Partner with photographers, editors, and influencers to ensure quality and cohesion. Guide styling, casting, locations, props, and shot lists. Guide design direction for materials, color palettes, finishes, and styling. Approve product design concepts, packaging visuals, and final renderings. 3. Visual Content & Branding Direct the visual language for the website, social media, and campaigns. Approve 3D renders, animated videos, lifestyle imagery, and product shoots. Ensure consistency in tone, aesthetics, and branding across all media. 4. Collaboration & Team Leadership Lead and manage a creative team of designers, animators, and editors. Collaborate closely with marketing, e-commerce, and production teams. Manage timelines, feedback loops, and quality control. Required Skills & Experience: 3–7 years of creative leadership experience in furniture, lifestyle, interior, or product design. Strong portfolio showcasing product design, campaign direction, and visual storytelling. Expertise in furniture trends (especially for the UK market) and consumer behavior. Solid understanding of e-commerce branding and performance-focused design. Experience with tools such as Adobe Creative Suite, Figma, 3D rendering software (like 3ds Max, Blender, or SketchUp), and video editing platforms. Ability to lead and mentor cross-functional creative teams. Excellent communication and presentation skills. Preferred: Experience in D2C furniture or home dcor brands. Understanding of 3D animation, reels, and lifestyle content creation. Knowledge of UK design preferences and competitor landscape.

- Senior Analyst Performance and Insights, Roundel About us Target is an iconic brand, a Fortune 50 company and one of America s leading retailers. Fueling the continued success of one of the world s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. Roundel, Target s retail media network, offers the world s leading advertisers industry leading digital advertising solutions. More than of American adults shop Target, which translates into incredible scale for advertisers to connect directly with our guests and deliver best-in-class marketing outcomes! We design and deliver impactful marketing for brands and their agencies resulting in engagement and incremental sales that can be measured online and in-store all in premium, brand-safe environments. About The Job The Performance & Insights (P&I) team is responsible for delivering the campaign performance and insights to advertisers. As a Senior Analyst - Performance & Insights Capability Development, you will play an integral part in shaping how Roundel advances its analytic capabilities & related processes from a measurement and reporting perspective to a) deliver more performant media plans to our clients and b ) provide deeper, more comprehensive and more actionable performance insights in the post-campaign evaluations. In this role, you will play a key role in shaping the future of media measurement strategy for roundel, esp. with focus on building an understanding role of media as key Growth Driver thru ROI and related analytics for our advertisers. You will partner closely with cross-functional teammates in the areas of PSG, Product, Strategy, Go-To-Market and Sales to formulate innovative ideas, develop proofs of concepts and contribute to the development of solution roadmaps paving the way to scaling and implementing the solutions. Success in the role will be tied to your ability to blend deep analytics and insights experience in a retail and/or digital media context, consultative problem-solving and working effectively in a matrixed, cross-functional structure. Key Responsibilities Build & codify media performance measurement strategies Collaborate with internal/external stakeholders to create capabilities and processes to drive best in-class efficiency, effectiveness to back roundel s media performance Be the Subject matter expert in the measurement of marketing investment impact for advertisers using advanced analytical solutions and methods. Develop, deploy, and evangelize measurement solutions including test/control experimentation, brand lift studies, econometric models, research-based solutions, etc. Support innovative approaches for media effectiveness measurement Identity & build new approaches to measure media effectiveness efforts targeted toward varied audiences, placements and creative analysis. Supporting custom analytics projects for the P&I team to land the value of roundels media with the advertisers which the current analyst facing products don t serve. Own and create processes that enable a range of internal and external stakeholders to leverage roundel data for driving initiatives like media mix modelling Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views etc Work with Cross-functional teams - Product, Measurement, BII & GTM to align on the measurement strategy Identify automation opportunities , gaps in technology & tools and work with product and business operations team to find solutions & support implementation Contribute to team upskilling efforts required to familiarize the team with the data products as well as new measurement methodologies About you: 4-5 yrs of working experience in of digital advertising, client consulting and/or retail analytics experience Masters or bachelor s degree in one of the followingAnalytics, Business Intelligence, Economics, Engineering Deep expertise in digital marketing performance measurement and campaign strategy along with related KPIs Hands-on experience in applied analytics, model building and statistical method selection Experience in new solution development, including media measurement, device/app measurement, alongside expertise in incrementality measurement through various Lift studies Intermediate (or higher) capabilities with SQL, R and/or Python to source/organize data and build initial models as proofs of concept Ability to facilitate communication between business and technology teams Strong communication skills with proven ability to influence peers, key stakeholders and leaders Expert at working in an agile environment (e.g. user stories, iterative development, scrum teams, sprints, personas) Strategic mindset and bias for action with strong ability for strategic planning, defining OKRs and driving business outcomes Useful Links Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits

We are seeking a results-driven Digital Marketing Executive with 2-3 years of hands-on experience in SEO, SMM, Google Ads, and content strategy. The ideal candidate should be well-versed in current digital trends and capable of crafting strategic Required Candidate profile Bachelor’s degree in Marketing, Communications, or a related field 1-2 years of proven experience in digital marketing with a strong portfolio of executed campaigns

About Us: - We are India's leading political consulting organization dedicated to provide high quality professional support for political campaigns. - We strongly believe that the nation will best benefit from an enlightened political leadership in the form of Prime Minister Narendra Modi and are proud to have previously contributed in a similar capacity in the momentous election campaign of 2014, 2019, 2024 and various subsequent state elections. - Our work includes envisioning and executing innovative electioneering campaigns, facilitating capacity building of grassroots cadre and shaping governance. - We add professional aspects to the strengths of the scores of grassroots workers supporting the Prime Minister and ensure optimal electoral results not as an end in itself but to add to the Prime Minister's vision for a developed India. - Our work leverages on-ground activities, data analytics, research and new age media as a force multiplier for the Prime Minister's messages and actions. - We comprise a diverse group of dedicated individuals including former management consultants, lawyers, engineers, political theorists, public policy professionals and other varied sectors from premier institutes and corporates with the unified objective of meaningfully contributing to the polity of the nation. About The Role: - Associates/Senior Associates are part of project teams in the campaigns and work with the Organization team and client team members to develop political and campaign strategy for the client (political party). They plan and manage end-to-end execution of campaign strategies, coordinate with campaign teams, and manage stakeholder engagements. - During campaigns, teams interact closely with political leaders and organizers at the constituency, district, state and national level. - While this is an interesting proposition and comes with enormous exposure, it also raises expectations on maintenance of confidentiality, display of exemplary client management skills and most importantly, on performance. - Teams provide insights to the internal stakeholders into the progress and effectiveness of the campaigns thoroughly continuous reporting and analysis. The job often requires evening and weekend work as well as extensive travel. Position Requirements : - The position would involve work in West Bengal and selected individuals will be expected to travel across the state and interact with multiple stakeholders. - The role requires intelligent, passionate, and self-driven professionals with a clear understanding of working in the consulting industry. - The candidate should possess excellent problem solving, team leadership, client leadership, thought leadership and communications skills and should be able to thrive in a fast-paced, demanding work environment. In addition to this, the candidate would also be required to: 1. Contribute ideas and strategies towards the roll-out of campaign initiatives 2. Possess the ability to project-manage campaign initiatives end-to-end 3. Undertake research and present findings towards formulating on-ground initiatives 4. Possess high-quality problem solving, analytical skills and the ability to propose practical solutions for issues 5. Have a strong bias for action and ability to deal with ambiguity Desired Qualification & Experience: 1. Minimum degree from a Tier 1 / Tier 2 academic institutions 2. 0-3 years of experience in Political consulting or similar experience is an added advantage. 3. Willingness to work, stay and travel in West Bengal 4. Context and understanding of West Bengal's culture, geography, and political landscape will be a plus 5. Proficiency in written and spoken Bengali P.S. This is a contractual role till April 2026 and extendable on performance basis

Develop digital marketing strategies focused on lead generation and performance marketing to meet organizational goals. Create, manage, and optimize Google Ads and Meta Ads campaigns to drive traffic, improve conversion rates, and maximize ROI. Required Candidate profile Should have experience with Google & Meta Ads, and optimizing campaigns to enhance organizational ranking to drive qualified leads. Allocate budgets ensuring optimal spend across various channels.

Responsibilities: * Develop & execute social media campaigns * Manage digital ad spend on Meta Ads * Analyze performance with analytics tools * Report results through analytics reporting * Optimize campaign strategy & planning

Role & responsibilities : Brand Communication Strategy: - Develop and implement a comprehensive MarComm strategy aligned with business goals. - Maintain brand voice, tone, and consistency across channels (print, digital, social, internal, PR). Content Creation & Oversight: - Supervise creation of content for brochures, newsletters, videos, website, internal comms, and social media. - Work closely with medical and product teams to ensure accuracy and regulatory compliance. Media & Public Relations: - Collaborate with PR agencies and media partners. - Manage press releases, media coverage, and crisis communications. Campaign Execution: - Plan, execute, and evaluate ATL/BTL marketing campaigns. - Coordinate with external vendors and design teams to ensure timely campaign delivery. Event Communication: - Handle communication material for medical conferences, CMEs, health camps, and corporate events. Internal Communication: - Support HR and L&D with internal branding, employee newsletters, and engagement campaigns. Analytics & Reporting: - Track effectiveness of communication strategies using KPIs and marketing analytics tools. Preferred candidate profile : - 5 8 years in healthcare or diagnostics, hospitality preferred - Excellent written and verbal communication skills. - Experience with healthcare brand communication is a plus - Proficiency in tools like Canva, Mailchimp, HubSpot, or similar. - Strong project management and multitasking skills.

A confident relationship-builder with strategic skills to manage big clients and campaigns. Brings in big-ticket business, opens doors with brands, and builds long-term corporate relationships

A confident relationship-builder with strategic skills to manage big clients and campaigns. Brings in big-ticket business, opens doors with brands, and builds long-term corporate relationships

Key Skills & Competencies: Expertise in Google Ads, Meta Ads, GA4, Shopify, SEO, and Tag Manager Proven ability to build ROI-positive campaigns with lean budgets Strong grasp of funnel metrics, A/B testing,

Skill required: Marketing Operations - Operations Management Designation: Campaign Strategy Manager Qualifications: Any Graduation Years of Experience: 13 to 18 years Language - Ability: English(International) - Proficient About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAn area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements. What are we looking for Business Operation ManagementCustomer Support OperationsDigital Advertising OperationsMarketing OperationsClient ManagementAbility to meet deadlinesAbility to perform under pressureAbility to manage multiple stakeholdersAbility to establish strong client relationshipThought leadership Roles and Responsibilities: In this role you are required to identify and assess complex problems for area of responsibility The person would create solutions in situations in which analysis requires an in-depth evaluation of variable factors Requires adherence to strategic direction set by senior management when establishing near-term goals Interaction of the individual is with senior management at a client and/or within Accenture, involving matters that may require acceptance of an alternate approach Some latitude in decision-making in involved you will act independently to determine methods and procedures on new assignments Decisions individual at this role makes have a major day to day impact on area of responsibility The person manages large - medium sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Role Overview We are looking for a Digital Marketing Manager with 710 years of experience who can lead and amplify our brand presence. The ideal candidate is a strategic thinker, well-versed in digital marketing tools, content, and campaign strategy, and has a proven track record in B2B marketingpreferably within the semiconductor or a similar high-tech industry. Youll play a pivotal role in crafting initiatives that enhance our digital footprint, working closely with leadership, cross-functional teams, and external agency partners to execute high-impact campaigns. Key Responsibilities Define and execute a cohesive digital marketing strategy aligned with the company’s growth objectives. Lead end-to-end campaign development across digital platforms (LinkedIn, Google Ads, SEO/SEM, Email Marketing, etc.). Collaborate with internal stakeholders and agency partners to produce compelling content and creatives. Leverage AI tools and analytics platforms to optimize marketing performance and improve ROI. Develop thought leadership and brand visibility through blogs, whitepapers, newsletters, and case studies. Analyse and report on campaign performance, customer engagement, and competitive benchmarks. Ensure brand consistency across all digital touchpoints. Stay up to date with the latest digital marketing trends and technologies. Required Skills & Qualifications 7–10 years of experience in digital marketing, preferably in a B2B technology or semiconductor-related industry. Strong understanding of content strategy, lead generation, and performance marketing. Hands-on experience with digital marketing tools (HubSpot, Google Analytics, SEMrush, Canva, AI tools, etc.). Proven experience working with and managing external marketing agencies. Excellent communication, storytelling, and collaboration skills. Analytical mindset with a data-driven approach to decision-making. Ability to work independently and lead initiatives with a strategic vision. Nice to Have Prior experience in or exposure to the semiconductor industry or similar high-tech domains. Familiarity with global tech trends and an understanding of B2B buyer personas in the engineering space. What We Offer Opportunity to shape and scale a global brand in a high-growth industry. Collaborative, inclusive, and innovation-driven work culture. Flexible work arrangements and global exposure. Signoff Semiconductors is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.

Role Overview We are seeking a strategic and data-driven Email Marketing Expert to lead our email marketing efforts. This role will focus on developing, executing, and optimizing targeted email campaigns that drive customer engagement, nurture leads, and enhance brand awareness for Arc Surfaces and its boutique brands. Key Responsibilities Campaign Strategy & Execution: Develop and manage email marketing campaigns tailored to Arc Surfaces' diverse customer segments (homeowners, designers, contractors, builders, and fabricators). Implement automated email workflows, including welcome sequences, lead nurturing, abandoned cart recovery, and post-purchase follow-ups. Content & Design Collaboration: Work closely with the creative team to develop compelling email content, visuals, and templates that align with Arc Surfaces' brand identity. Personalize content based on customer segmentation and behavioral triggers. List Management & Segmentation: Build and maintain email subscriber lists, ensuring proper segmentation based on engagement, industry role, and buying behavior. Implement best practices for list hygiene, ensuring compliance with GDPR and CAN-SPAM regulations. Performance Analysis & Optimization: Track key metrics such as open rates, CTR, conversions, and ROI. A/B test subject lines, content, and send times to improve performance. Utilize analytics to refine targeting strategies and improve engagement rates. Integration & CRM Alignment: Collaborate with the sales team to ensure seamless integration between email marketing and CRM tools. Sync email campaigns with broader marketing initiatives (social media, website, events, and promotions). Qualifications & Skills Proven experience (5-8+ years) in email marketing, preferably in the home improvement, luxury goods, or architectural surfaces industry. Strong understanding of email automation platforms (e.g., HubSpot, Mailchimp, Klaviyo, or similar). Proficiency in HTML/CSS for email customization is a plus. Experience with CRM platforms and customer segmentation strategies. Analytical mindset with the ability to interpret data and drive actionable insights. Creative and strategic thinker with excellent copywriting skills. Familiarity with industry compliance standards (GDPR, CAN-SPAM). Why Join Arc Surfaces? Work with a premium brand in the architectural surfaces industry. Collaborate with a passionate marketing team focused on innovation and excellence. Competitive salary and benefits package. Opportunity for growth within a fast-evolving company. How to Apply: Send your resume, portfolio of past email marketing campaigns, and a brief cover letter outlining your experience to _______________________

Plan, execute, & optimize Google Ads campaigns Conduct keyword research, audience targeting, & competitor analysis Create ad copies and A/B test variations for performance improvement Monitor and analyze campaign performance

Role & responsibilities Design new campaign strategies and marketing plans across all channels. Conduct clients Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem. Experience developing next best action strategies Developing business case for campaign strategies, technology solutions. Experience with value architecting. Derive insights for campaign, work on Campaign attribution and optimization strategy Define campaign Key Performance Indicators and track them throughout the campaign lifecycle Identifying marketing process improvement opportunities and re-define the processes. Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Excellent oral and written communication skills Stakeholder Management: Experience in working with middle to senior management levels within existing organization/client organizations. Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and/or experience in client facing roles. Ability to lead and manage small/ mid-sized teams. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Exposure to the process of developing capability.

Role & responsibilities Design new campaign strategies and marketing plans across all channels. Conduct clients Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem. Experience developing next best action strategies Developing business case for campaign strategies, technology solutions. Experience with value architecting. Derive insights for campaign, work on Campaign attribution and optimization strategy Define campaign Key Performance Indicators and track them throughout the campaign lifecycle Identifying marketing process improvement opportunities and re-define the processes. Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Excellent oral and written communication skills Stakeholder Management: Experience in working with middle to senior management levels within existing organization/client organizations. Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and/or experience in client facing roles. Ability to lead and manage small/ mid-sized teams. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Exposure to the process of developing capability.

Role & responsibilities Design new campaign strategies and marketing plans across all channels. Conduct clients Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem. Experience developing next best action strategies Developing business case for campaign strategies, technology solutions. Experience with value architecting. Derive insights for campaign, work on Campaign attribution and optimization strategy Define campaign Key Performance Indicators and track them throughout the campaign lifecycle Identifying marketing process improvement opportunities and re-define the processes. Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Excellent oral and written communication skills Stakeholder Management: Experience in working with middle to senior management levels within existing organization/client organizations. Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and/or experience in client facing roles. Ability to lead and manage small/ mid-sized teams. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Exposure to the process of developing capability.

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do The CRM Lead is responsible for shaping and executing the companys CRM strategy to drive customer engagement, retention, and business growth. This role ensures the effective use of customer data, manages multi-channel campaigns, and ensures compliance with privacy and spam regulations. The CRM Lead will oversee CRM operations, collaborate with cross-functional teams, and lead the execution of CRM initiatives that maximize customer value and align with broader business objectives. What are we looking for Technical Skills: CRM Systems Expertise:Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch). Marketing Automation & Personalization:Experience with campaign automation, segmentation, and customer journey mapping. Data Management & Analytics:Strong ability to analyze customer data, derive insights, and optimize targeting strategies. Compliance & Governance:Knowledge of data protection laws, spam regulations, and industry best practices. Core Competencies:Strategic Thinking:Ability to develop and implement data-driven CRM strategies. Project Management:Strong organizational skills to manage multiple campaigns and deadlines. Collaboration & Communication:Experience working cross-functionally with internal teams and external partners. Problem-Solving:Proactive approach to troubleshooting campaign or system issues. Attention to Detail:Ensuring high accuracy in campaign execution, testing, and reporting. Experience:5-8 years of experience in CRM management, marketing automation, or customer engagement roles. Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives. Experience working with cross-functional teams in a large enterprise or consumer-focused business. Previous experience in retail, energy, financial services, or e-commerce sectors is advantageous. Education:Bachelors degree in Business, Marketing, Data Analytics, or a related field (Masters degree is a plus). Certifications in CRM systems (e.g., Salesforce Certified Administrator/Consultant) or data analytics are highly desirable. Roles and Responsibilities: Strategic CRM Leadership:Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle managementOversee CRM roadmaps, campaign calendars, and customer engagement initiativesEnsure compliance with local privacy laws, spam regulations, and internal contact rulesCRM Campaign Strategy & Execution:Manage requests from marketing and business teams, ensuring campaign execution aligns with strategic goals Develop and allocate offers, ensuring appropriate segmentation and customer targetingLead the creation and execution of multi-channel campaigns, including email, SMS, push notifications, and loyalty programs Oversee approval processes with legal, compliance,privacy,and external partners before campaign executionCustomer Data Management & Insights:Manage customer segmentation strategies, ensuring data integrity and complianceDevelop and implement targeted offers using segmentation tools (e.g.,Comarch) and coordinate execution with hub teamsConduct audience segmentation reviews and ensure data alignment with CRM systemsContent&Asset Management:Source and provide creative assets,copy points, and campaign mechanics for execution teamsEnsure consistency and accuracy in content across customer touchpointsCollaborate with creative teams to produce high-quality campaign materialsCross-Functional Collaboration&Stakeholder Engagement:Work with internal stakeholders (e.g.,marketing,digital,compliance) to ensure seamless campaign execution Coordinate external partner approvals before campaign briefingOversee the internal approvals process,ensuring adherence to legal and compliance requirementsCampaign Performance Monitoring & System Management:Load campaign details into tracking systems (e.g.,Synops,Comarch,CLIENTMe) and oversee activationConduct live proof testing of links, content, and interactive campaign elements (e.g.,countdown timers, forms)Validate final production builds in relevant systems (e.g.,Comarch for AU,Radium for NZ) before launchTrack and analyze campaign performance, reporting on key metrics (e.g., engagement,retention,ROI)Issue Management&Crisis Response:Facilitate issue resolution and triage processes across ANZ campaignsCoordinate with IT, privacy, legal, and external partners to address campaign or system issuesImplement corrective actions, including campaign pauses or customer communicationsManage CLIENTRewards Unlocked (B2B2C) CRM activity, including briefing and testing business rulesOversee NZ loyalty programs,including EDR offer loading,approvals,and data reporting coordination.Support new partner onbo Qualification Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for Experiencein CRM, Digital campaign and content analysis, insights & reporting Working knowledge of SQL, Tableau, Power BI, Qliksense, Python or R Good knowledge of excel Experience in marketing analytics, data analysis, or a similar role. Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work with and lead large globally networked and virtual teams Ability to wrangle data to generate meaningful insights to answer key business questions Ability and experience in storytelling with data and create a coherent story to answer business questions Strong experience on storytelling using PowerPoint An understanding of Marketing KPIs Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisions Create and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders. Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scope Use data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders. Liaise with onshore and in-market analytics leads for project plan execution Analyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualification Any Graduation

Role & responsibilities 1. Campaign Planning & Execution: Assist in developing and implementing influencer marketing strategies to build brand awareness, engagement, and reach. Support in designing creative campaigns to grow the brands social media presence. Coordinate and ensure timely execution of influencer marketing activities across digital platforms. 2. Market Research & Analysis: Monitor influencer activities and campaigns to measure engagement and reach. Conduct basic competitive research to identify new influencers and partnership opportunities. Support outreach efforts to influencers and agencies based on research and brand needs. 3. Agency Collaboration: Support communication with influencer collaboration agencies to ensure smooth execution of campaigns. Help track agency deliverables and maintain campaign documentation. 4. Networking and Relationship Building: Act as a positive brand representative by helping to identify and build relationships with emerging influencers and digital creators. Assist in maintaining influencer and agency contact lists and databases. 5. Social Media Management: Assist the team in creating and managing social media content calendars across platforms (Instagram, TikTok, YouTube, LinkedIn, etc.). Help monitor audience engagement and feedback across social channels. Support in analyzing social media performance and suggesting improvements. 6. Collaboration & Communication: Work closely with internal teams like sales, product development, and creative to align influencer strategies with broader marketing goals. Coordinate with external vendors, agencies, and media partners as needed for influencer campaigns. 7. Reporting & Analysis: Track and report on key influencer campaign metrics such as engagement rates, reach, and ROI. Help prepare regular campaign performance reports and insights for internal stakeholders. E-mail id - charul.gangwar@ozonegp.in Contact Number - 9560039308