Content Strategist - Copywriting/Brand Storytelling -Fintech - Mohali

Creative Strategist - Copywriting / Brand Storytelling - Fintech - 5+ Years - Mohali

An exciting opportunity for a Creative Strategist with 5-7 years of experience in copywriting and brand storytelling, preferably from an advertising agency background. The role demands someone who can conceptualize, write, and strategize impactful campaigns that resonate across diverse audiences and drive measurable results.

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Responsibilities -

1. Develop creative strategies and campaign concepts across digital and offline platforms.

2. Write high-performing ad copies for Meta and Google campaigns.

3. Craft scripts for direct-response ads, video content, and reels.

4. Build compelling brand narratives, slogans, and messaging.

5. Collaborate with marketing, design, and performance teams to deliver cohesive campaigns.

6. Participate in brainstorming sessions and contribute ideas for pitches.

7. Provide strategic insights to enhance campaign effectiveness.

Requirements -

1. 5-7 years of professional copywriting experience (preferably in advertising agencies).

2. Proven record in developing impactful campaigns and successful pitches.

3. Strong storytelling, grammar, and language skills.

4. Experience across multiple formats-digital ads, brand campaigns, social media, and scripts.

5. Exposure to finance/trading/fintech domains is a plus.

6. Ability to engage both Gen Z and Gen X audiences globally.

7. A creative thinker with strong collaboration skills, adaptability, and confidence to challenge ideas.

What is in it for you -

• Opportunity to shape creative strategies for a fast-growing fintech brand.
• Exposure to global campaigns and diverse international markets.
• Work in a collaborative, innovation-led environment.
• Competitive compensation with performance-based growth.

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